Gaming Zone business

Done by:

Abderrahman El
Ouahmani

Gamze Eligul

Maram Qutami

Alaa Yousif
 INTRODUCTION
We are studying in university and sometimes after long lectures we want to fresh up
ourselves and there are different ways to refresh ourselves.

Research conducted in SUC

5%

15%

10%

We took opportunity to refresh them and providing them a good way of entertainment
in their idle time in university and that opportunity can prove a very healthy business
activity for us to earn profit. So we have decided to open a Gaming Zone in our
university. Games are healthy activity of our life. According to some researches games
are good way to refresh mind and body fitness of busy people.
After generation of idea, we conducted a survey in university to know
about the thinking of students regarding our business idea (GAMEING
ZONE in University) and we have very positive response. More than 70%
students wish to have a gaming zone in university.

It is our vision that the begging will be from Gaming Zone and it will be
progressed by having fast food caf, conference rooms and a place for
organizing events in future.
SERVICE
CREATION:
features
This means that how we can produce services and how we will deliver the services to
our customers in business.
SNOOKER:

We provide an opportunity to students that if they wish to play a snooker game in safe,
calm and cool environment they come and join us and enjoy pleasant time with their
friends in a Gaming Zone.
Our Gaming Zone will provides a splendid environment of snooker area, as it will
includes 2(12x6) size tables prepared with superb material.

CAROM,
CHESS, PUZZLE AND MONOPOLY
We will also provide these different games for the students to enjoy their spare time
with friends in a good way by using mind game.
Card board games include monopoly and word puzzle. Word puzzle game is also a very
good mental and IQ game that groom ability of strong thinking and good judgment.
COMPUTER & PLAYSTATION GAMES
We will also offer the advance computer games, Xbox One and PS4 Games.

HAND BALL:
features
Hand Ball game is one of the very popular games. We will provide 2 hand ball games in our
gaming zone.

Sialkot is very famous for the supports goods. So there is a huge market from where we can
by:
Snooker
Table Tennis game
Chess, Monopoly, puzzle card and Carom board
Hand Ball

COMPUTERS, PLAYSTATIONS AND LCDS:

We need advance computers with:
Fast Processing Speed
More Ram and Hard Disk Storage Capacity
Fast Processor
More importantly high resolution Graphics Card
PS4 or Xbox One
LCDs
 INDUSTRY OF GAMING ZONE
OUTSIDE UAE
The Gaming Zone Business is very popular in
foreign countries like UK, Australia,
China and America etc.
The Gaming Zone Industry is growing in

developed countries.
The technology is faster, cheap and affordable

in these countries. Now in developing

countries like Qatar and Brazil the Gaming
Zone Businesses are making place in the
society and these business are seeking the
attention of new entrepreneurs.


COMPETITIVE ADVANTAGE
The competitive advantage for our business is that we are establishing our firm in
that area where no other company providing such type of facilities. So we are first
advantage taker, create monopoly and earn high profit by providing services to our
customers. The whole setup of our business has the characteristics of uniqueness
in that particular area. So in this way we are facing the no direct competition in
our targeted market, but according to our vision and long term objective, when we
would expand our business, then we might have to face extensive competition
throughout the Region. So our competitive advantages will be as follow:

We are going to provide a completely friendly environment to our customers
We are going to provide different suitable packages for everyone
The location is very attractive, so as to facilitate each segment of our target
market
Another advantage is that we are going to target, relatively, smaller size of market
and obtain the consumers suggestions easily and we can improve the products as
they want.
The projected cash flows support our idea of expansion.
TARGET MARKET:
A group of people for whom the marketer designs the
marketing mix is called the target market. Our Gaming Zone is a
newly established company with limited resources so we will use
concentrated marketing& coverage strategy.
Through this strategy we would be able to achieve a strong market
position because of its greater knowledge of consumer needs in the
niches it serves and the special reputation it acquires.
We can market more effectively by fine tuning our products, prices and
programs to the needs of carefully defined segments. In using this
strategy we will adopt the pattern of single segmentation i.e., one
product for one market to check its responses.
DIRECT COMPETITORS:
DIRECT COMPETITORS:
In Skyline University, there is no
such type of Gaming Zone for
the Students in this area. So we
dont think we have any direct
competitor in that location
where our business exists.
But Inside the university there is
a common room which provide
certain games:
Billiard
Baby-Foot
Table tennis
As our target market is
university students. So we
can treat then as our direct
competitors because these
are attracting the attention
of university students and
specially hostel students.
University Gym:
It is in our vision to add up the
gym in UFL. So it will become
our direct competitor in near
future.
INDIRECT
COMPETITORS:
INDIRECT COMPETITORS:
The competitors who
influence our business
indirectly are considered
indirect competitors. In
university and outside the
university we have many
indirect competitors.
INDIRECT COMPETITORS IN
SUC:
Followings are the indirect
competitors within the
university considered by us.
1. CANTEENS:
Canteens provide the
refreshment opportunity to
students. Where they can
spend their idle time and can
enjoy. They are not providing
the games for students for
entertainment. So we cannot
consider canteens as our
direct competitors. These are
our indirect competitors.
2. UNIVERSITY GYM:
Students also like to spend
their time in gym with
friends especially hostel
students. So these are also
INDIRECT COMPETITORS OUTSIDE
UNIVERSITY:
1. INDIRECT COMPETITORS
OUTSIDE UNIVERSITY:
i. Matajer Mall:
The Mall in University City is our
indirect competitor. There is Joy
Land where there are different
games for the enjoyment of
people. It does not directly target
the SUC students but targeting
the general people, SUC students
also comes to its target market.
But the timing of university still
exists. Students in the university
cant go to mall .
But in university they can go to
UFL in the time of gap between
their classes.
All other places providing
followings games and enjoyment
in University City are our Indirect
Competitors.
. Food court of the Mall
. Snooker
. Shopping etc
i. UFC:
University food Corner can also
our indirect competitor because it
target market is university
students.
Direct competitor
Indirect competitors inside/
outside the university
PRICING STRATEGY
The pricing strategy which we will use according to the research and data
gathered and the situation prevailing in our target market is value based
pricing strategy.

VALUE-BASED PRICING:
Pricing a product based on the perceived value and not on any other
factor. Pricing based on the demand for a specific product would have a
likely change in the market place.
We know that we are the sole authority providing gaming zone facility to
students. So we have our monopoly here. The perceived value of our
services is high. So we can charge according to our will and according to
the demand of our services.
PLACE:

We started our business in Skyline University (SUC). It is access able

for all university students easily in free hours. Our all products or
services are available in SUC.

The distribution channel which we select for our gaming zone services
is one level channel distributions involve company and consumers.

PROMOTION:

After starting business and providing our product or services in the market and
getting place in the market our next step is to promote our product through
thick or thin. In order to get high market share and loyalty of customers. We
use two types of advertisements in order to promote our services.
PROMOTIONAL TOOLS

Email to SUCs students roll number - Press of SUC

SUC official page on Facebook and others social media - Prospectus

SUC web site - Banners

Advertising Plan
This is our advertising budget. We use two
types of media. The allocation of cost is as
follow:

MEDIA OBJECTIVES 1ST YEAR 2ND YEAR AMOUNT

ELECTRONIC
50% 35% 15% 30000
MEDIA

PRINT MEDIA 10% 10% 0% 15000

OTHER
60% 50% 10% 5000
SOURCES
FINANCIAL
SOURCES AND USES OF
FUNDS
Capital to be Brought in by Partners =
100,500 (AED)

Borrowed Amount (Loan) = 100,500

(AED)

 Projection of the financial

statement LIABILITIES AED

Loan 200,500
ASSETS AED
FIXED ASSETS

Snooker 10,000
Carom 350
Computers 100,000
Play Stations 6,000
LCDs 12,000
Sound System 8000 TOTAL LIABILITIES 200,500
Furniture & Fixture 4000
Projectors 18500
Office Equipment 18000
Lights fans And Dcor 50,000 EQUITY
Hand Ball 5,000
NET FIXED ASSETS 231,850 Retained Earnings 65,350

Capital 201,000
CURRENT ASSET

Cash in Hand 85,000

Cash at Bank 150,000

TOTAL 466,850

TOTAL CURRENT ASSETS 235,000

TOTAL 466,850
DISCRIPTION REF. AED
NET REVENUE 740,000

Salaries 240,000
Stationary Expense 1,500
Rent Expense 120,000
Marketing and 50,000
Promotion
Repairs and 25,000
Maintenance
Electricity Expense 80,000
Phone and Internet 25,000
Misc Utilities 10,000
Total Expenses 551,500
NET INCOME 188,500

BREAK EVEN POINTS

Fixed cost / Contribution=

259,000/816,500 = 0.31 almost 3 years