Project Title: Understand the vendors decision

making process while selecting the advertising

methods on basis of various.

Company Name: Oyecity Pvt Ltd

Name : Megha Kshatriya

Roll No: 334257
Batch : 33rd
 Company profile

Oyecity is established in Dec 2015 with unique concept.

Oyecity provide ecommerce platform to city base seller.

 OBJECTIVE

The objective of the study was: -

To study the decision making process of vendors in Pune.
To know promotional strategy of vendors.
To try to encourage vendors to come on online portal of Oyecity.
To understand their preference for advertising methods.
 SCOPE

To understand the vendors behaviours when they are going

for advertising their products by using field survey method
for collecting vendors data
Industry:
Fashion sector and Self-help group.
Geographic:
Camp, Kothrud, Koregao Park, Kalyani Nagar, Pimple
saudagar.
Time:
2 Months.
 LIMITATION OF STUDY

Limited to specific industry ( Fashion sector and Self-help group)

Geographical boundaries.

Limited time duration for collecting and analysing data.

 RESEARCH METHODOLOGY
Sampling Type: Non probability sampling method
Sampling Method: Judgmental Sampling
Sampling frame: Fashion area and Self-help group area.
Sample size: Population size was 130 vendors
Sampling Area: Kothrud,Koregao Park,Viman Nagar, Pimpari
Saudagar, Camp, Pune.
Method of data collection: Data collection is done by field
survey using Primary sources.
Instrument for data collection: A questionnaire
 THEROTICAL BACKGROUND

E-commerce
Advertising Methods
B2B decision making process

New folder\Therotical background.docx

 DATA PROCESSING AND ANALYSING
Q. No Hyperlink Question

Q.1 New folder\Q.1.docx Avg Monthly Sales

Q.2 New folder\Q.2.docx Marketing methods using to

sell products

Q.3 New folder\Q.3.docx Annual spending on

marketing

Q.4 New folder\Q.4.docx Customer Retention Efforts

Q.5 New folder\Q.5.docx Location on sell products

Q.6 New folder\Q.6.docx Ownership of website/social

page
Q.7 New folder\Q.7.docx Managing website

Q.8 New folder\Q.8.docx Customers types

Q.9 New folder\Q.9.docx No. of customers/daily

 DATA PROCESSING AND ANALYSING
Q. No Hyperlink Question

Q.10 New folder\Q.10.docx Online market effect

Q.11 New folder\Q.11.docx Interest of selling online

Q.12 New folder\Q.12.docx Awareness about

Oyecity.com
 FINDINGS

Vendors are more interested or I can say choose their advertising

method on the base of following parameter:
Time required
Money
Manpower
Target customers
Effect of advertising
 RECOMANDATION

Poor website
Start for advertising about Oyecity.com
Adding services to attract vendors
 CONCLUSION

I conclude that city based online market place is essential

to bring out full potential of local vendors and bridge the
gap between sellers and buyers in this era of connectivity.
 MANAGEMENT LESSONS

Work Scheduling
Reporting on time
Know Your Organization
Be Adoptive
Be Presentable
Ready to Learn
New folder\Managment lessons.docx
Thank You!!!