Professional Documents
Culture Documents
The market has seen growth in services such as restaurants and hotels
5%
by 6% which has lead to an increase 5% this year and a forecast
growth of 6% in next year.
Our competitors Hotel Maison
Boutique
STRENGTH AND WEAKNESS
Weakness
Area is still under development
Theres no parking lot provided
Hotel is quite far from monorail
Escape Room
Strength
Provide different mysteries-solving rooms
Has franchise all over the world
Weakness
Price is quite high for students
Facilities are hard to maintain
Let the world know about our
Marketing Strategies
Our rooms are decorated with horror themes Our employees are dressed up as zombies
Provide services such as pulling pranks Customers can experience real life horror
Hospital Restaurant
Online Discount
Cross Promotion
Sales Strategy
Travel Agents
Pricing
Prices of our hotel rooms :
Standard room - RM150 per night
Superior room - RM200 per night
Deluxe room - RM250 per night
( Breakfast Included )
Advertising & Promotional Activities
Utilize Social Media to Engage Patrons Offer Deals Through Group Buying Platforms
MANAGEMENT STRATEGIES
Business Legal Structure
Limited Liability Partnership (LLP)
Hmm, what is
partnership ?
Partnership :
- the business involve at least 2 or more owners (or partners)
- share management and profit
Why LLP ?
Reason adopting this structure :
1. Liability Protection 3. Flexibility
2. Tax Advantages
Role of each members :
General Manager - Zi Shan Auditor - Chow
Carry out the business development activities by operating ,researching and developing marketing
opportunities.
Director of Chief Engineer
To ensure the project completion in an efficient manner
Manage each phase of the installation, equipment maintenance or service development.
Resident Manager
To operate the staffs
Assure proper maintenance of the hotel and restaurants.
Plan business strategies, market portfolios, pricing and open up new markets.
Controller
To assist the finance & accounting information and also forms of tax
compliance needs
Review & approve the budgets and projections needs
Human Resources Director
To monitor the performances of the staffs
To ensure that the staffs have a in term of a skills and experiences
To train and develop the staffs to enhance their performance
and make sure it achieve business aim
Director of Food and beverages
Manage kitchen personnel and food planning in hotel & restaurant
To serve to enhance and influence the overall guest experience
create and maintain menus that satisfy customers.
FINANCIAL
PLAN
Zi Shan
US$ 1,000,000
Owners
Capital
Chow
US$ 1,000,000
Bank Loan
Audrey
US$ 1,000,000 FUND US$ 60,000,000
Carmen
US$ 1,000,000
Cost of Material and Human Resources
Items Cost
(US$)
Start up 50 mil
expenses
Material/ 9.8 mil
Furniture
Labor 8.9 mil
Machine 935,000
Marketin 10,000
g and
advertisin
g
Sales Forecast
Yea 1st 2nd 3rd
year year year
r
Roo $37 $39 $42
ms 000 000 000
0 0 0
Res $15 $19 $21
taur 000 000 000
ant 0 0 0
Tot $52 $58 $63
al 000 000 000
Sal 0 0 0
es
Forecasted Monthly Profit
Months Profit
January 3500
February 24000
March 27000
April 19000
May 18000
June 15000
July 5000
August 6500
September 7900
October 9000
November 19000
December 25000
Forecasted Profit
Year 1st 2nd 3rd
year year year