Marketing and

Its Importance
CTE Introduction
 Marketing
When the producer is
someone other than the
consumer, some form of
exchange takes place.
 Exchange
Exchanges take
place every day:
Buying a
hamburger
Seeing a movie
Visiting the dentist
 Marketing
DEFINITION: Marketing is the process of
DEVELOPING
PROMOTING
DISTRIBUTING
Products in order to satisfy customers !!!!!!!

What are Products?

GOODS SERVICES IDEAS
 Marketing 4p,s ?
Marketing is a process
It involves the 4 ps
Product
Pricing
Promoting
Placing
 Marketing

Products: must be planned

Prices: must be determined
Promoting: products is essential
Placing: products must be accessible to customers
 Marketing

Theseactivities link producers

and consumers so exchanges
can be made.
Marketing is all Around Us
Marketing can
be done:
Phone
Mail
Computer
Videotape
Doorstep
 What is Marketed?
Durable People
Goods Places
Nondurable
Organizations
Goods
Ideas
Services
 Why is Marketing
Important?
Lubricant (competition, increased quality and productivity)

Lower Prices: (choice reduces prices)

Transferable Skills:
Highest and Lowest Pay: (Larry H. Miller
has a marketing job!!!!!!!!!!!!!!!)

Makes buying convenient:

 Why is Marketing
Important cont...
1/3: of the jobs in the USA
$ Highest / Lowest Pay( 50 to 60 cents out of
every dollar goes toward marketing)

Cornerstone / Entrepreneurship
25% Growth is USA
Exciting: Work with people
 Benefits of
Marketing ?
Raises the standard of living.
Adds utility to goods/service.
goods/service
Makes buying convenient.
Maintains reasonable prices.
Improves the quality of life.
 Benefits of Marketing ?
Provides a
variety of
goods and
services.
Increases
Production
 Without Marketing . . .
Increased
Costs
Less Variety
Less
Competition
(economy suffers)
Without Marketing . . .
Fewer product
Improvements.
Fewer products
developed.
Stock shortages
and overages.
 Usoe approved lesson plans
(Utah Education Network)
BUS: #1. cereal box #2. mkt. a cereal breakfast #3. mkt.
through auctions #4. travel leisure co. project #5. grab bag
marketing
FACS: #1. chill tie-free enterprise #2. if I were a designer #3.
marketing a restaurant #4. marketing a child care service #5.
puppet factory #6. running a school bakery #7 dont buy it
TECH: #1. marketing a commercial #2. marketing a Olympics
activity. #3. creating a company

NOTE: Other creative activities are ok, if you use the standards
(including, the 4 Ps)
CTE INTRO. STANDARDS
 We have a problem!
37,000 UTAH STUDENTS WILL START 9TH. GRADE NEXT YEAR
APX. 6,000 WILL GET A BACHELOR DEGREE

74% graduation rate in 1984. 67% in 2000

Goal:
More degrees or certificates
4 more years
(35% students college ready and 90%
to get a

of all jobs require additional training

beyond high school.)

bachelor
degree
$44,000
PATHWAYS($ 6,000 -$8,000 each year after
H.S.)

Coherent groupings of
courses
12 years of Within

high school FIELDS:

technical,scientific,arts,social,mkt.,bus.

to graduate AREAS OF STUDY:Ag,Bus,Family,Health,I.T.,Mkt,T. Ed,

Trade

Also
$22,000
 The End

Have a great day!

Dale M. Stephens
Dale.stephens@schools.utah.gov
USOE