Enterprise-grade, realtime, cluster-ready

remote storage server infrastructure.

• 24/7 uptime server storage - sustainability and flexibility.
• Cuts enterprise server storage costs by 50% or more

Presenters:
Fred & Demo, co-founders
 Executive Summary
• Moolave is a an enterprise-grade, realtime, cluster-ready remote
storage server infrastructure. Where other companies charge
from $15,000 to $400,000* for each server plus services,
Moolave server storage will only cost a fraction respectively.

• To deliver simpler and more cost-effective storage solutions for

enterprise servers.
– Remote realtime replication of data Cost-effective than current
servers in the market
– Easy server installation
– Dropbox feature without the software download
– All-in-one server storage in one package
– Storage sustainability and flexibility
– Runs on virtual appliance (virtual compatibility)

*Source: HP’s most expensive server

 Market
• Need
– Expensive Server Storage Costs
– Startups need better alternatives
– In 2004, 24.7 businesses in US alone
– Move to cloud storage
• Market Size
– 24.7 businesses & potential sales
– $12.6 B server storage market
– Demand for cost-effective and flexible server storage
 Solution
• Virtual server storage running on desktops and laptops
• Where it fits customer:
– Flexible, customized features required to make remote real-time data
replication for greater data security
– Need for required to make all-in-one storage
• Value-added component
– Complex storage setup required to make compatible features with
Windows, Linux, UNIX and most Operating systems.
• Easy to integrate into existing ethernet network infrastructure
• Benefits Delivered
– Cost-effective consumer pricing; priced at half the enterprise server price
with same capacity
 Competitive Position
Big Dogs

• Outcome: price-adjustment or partnership

Inertia
• Customers prefer competitive pricing and flexibility
Innovators

Barrier solution: introduce consumer prices and flexible servers

 Marketing / Sales / Support
• Marketing: web ads, news-gathering agencies, word of mouth, radio,
magazines
• Sales & Distribution model: web 2.0, radio, magazines, word of
mouth, reseller
• Support: Customer Service calls, emails, installation teams, online and
field workshops
• Indirect Channels: Team to meet with distributors and support
• Special Sales Incentive Programs:
– Revenue share with distributors and resellers
– Affiliate programs
 Business Strategy
• 3-5 Year Goal: Positive earning; product widely used and competing
with big businesses
• Important steps:
– Aggressive marketing, Full team and experts working on
development of product, Full launch of product
• Positive Cashflow: constant marketing and selling
• IPO/Acquisition readiness:
– Full Core and DevelopmentTeam, Full Developed Product,
Competitive market share /valuation
0 2010
0.1 0.2 2011
0.3 0.4 2012
0.5 0.6 2013
0.7 0.8 2014
0.9 1

Competitive market share

Full Core Dev Team

Product Fully Developed

Product Launch

Full Development

Aggressive marketing

Production and Packaging

 Financial projections
Units Shipped

Revenues
Gross Profit
Gross Margin
SG&A
Net Pre-tax
Cashflow
Cum. Cashflow

Instant market penetration and dispersion through marketing

Expenses kept at a minimum through virtual appliance usage (low overhead
costs); Units are only priced at $5000/transaction
Low-operating margin to drive large growth
Expand internationally in 2011
 Funding Sought

• Major use of funds

– Round 1: R&D, Team-building and Marketing
– Round 2: R&D, Marketing
– Round 3: Scaling, Marketing
• Current burn-rate: $5,000/month
 Management
• Demosthenes (co-founder) RedHat Linux Technologist, Physics
Major. Chief architect behind Moolave server technology infrastructure
(CTO)
• Fred (co-founder) Business Development Business and Management
from Johns Hopkins University (plans to enroll at Stanford for MBA and
PhD in Computer Science), 4 startups since 2005 (CEO)
• Board of Directors / Board of Advisors
– Potential investors

• Both co-founders are full-time

 Milestones

1. Company formed
2. $500k seed round
3. Product Prototype
4. Field tests
5. $6M angel round
6. 1st Production ship
7. Positive cashflow
8. $20M VC round
9. $250M annualized revenue
10. IPO/Acquisition
 Exit strategy
• IPO: Rackspace IPO in April 2008
– Offering valuation $400M
– Market cap $1.2 billion
• Opportunity remains with Moolave
– Move to the cloud / use of virtual appliance
– Flexible compatibility with different OS
– Need for more cost-effective storage servers
• Acquisitions
– Flexibility / Pricing
• Potential acquirers

– No investment bankers, VC’s so far

Business Model (Existing market) Price Per Unit: $5,000 - $200,000
Revenue from Royalties (1%): $20k to $50k

•Corporate Investors Online Distribution

•Own website
•Amazon Bay
$5,000 •Ebay area
•Device
•Software (Test)
Moolave Manufactured Offline Distribution
•IP Product •Best Buy Startups
•Services open for
•Fry’s (Target Market)
API development
$200k (enterprise)
$1.27 billion
Design Customer
Life time Value
•User Interface Acquisition Cost:
$500 •Virtual server $300
•Website
$200 Enterprise
Served Available
Market
Networks
Demand Creation
•Technology Hardware (optional) •SEO/SEM $11.02 billion
•Customer
•Partner
$500 •Desktop •Blogs
•Laptop •Forums
•Store Promotion
Data •Sales force
•Viral marketing
Software •Website Total Available
Employees •News
$500 •Virtual App Market:
•Server code
Customer Development
$12.29 billion

$3,000 revenue for every $5,000 product sold

Average Selling Price/ Unit: Yr 2 Projection (2011) Yr 1 Projection (2010)
$95,000 Units Sold: 20,000 x $5k Units Sold: 100 x $5k