Professional Documents
Culture Documents
FROM
OFFLINE TO ONLINE RETAIL
Indian retail sector has become one of the most powerful and fast growing
markets in the world.
This growth influences the attitude of the Indian customers and marketing
approach of the companies.
Retail trade along with manufacturing and social and personal service
activities have emerged as the three major non-agricultural activities giving
the maximum number of jobs. With a share of more than 72 percent of the
total establishments.
ONLINE SHOPPING
Online shopping is the process of buying goods and services from merchants
who sell on the internet. Since the emergence of the World Wide Web.
Merchants have sought to sell their products to people who surf the internet.
Shoppers can visit web stores from the comfort of their products to people
who surf the internet.
Consumers buy a variety of items from online stores. In fact, people can
purchase just about anything from companies that provide their products
online. Books, clothing, household appliances, toys, hardware, software and
health insurance are just some of the hundreds of products consumers can buy
from an online store.
7 PS OF INTERNET SHOPPING
The four Ps- products, place, price and promotion have long been
associated with marketing but things have changed on the Internet.
So along with a change in the nature on the four Ps there are three
new Ps which are relevant to the internet marketer. These are :
PRESENTATION
PROCESSES
PERSONALIZATION
RESEARCH METHODOLOGY
SAMPLING DESIGN:
Questionnaire
Strongly disagree 10
Disagree 10
Neither agree 5
Agree 37.5
Stronly agree 37.5
60
50
40
30
20
10
0
Online shopping has good collection.
Strongly disagree 15
Disagree 20
Neither agree 15
Agree 18.8
Stronly agree 31.2
60
50
40
30
20
10
0
Online shopping takes less time during transaction.
Strongly disagree 15
Disagree 20
Neither agree 17.5
Agree 10
Stronly agree 37.5
60
50
40
30
20
10
0
Online shopping has competitive prices and sometime
offers discount .
Disagree 25
Neither agree 10
Agree 33.8
Stronly agree 31.3
60
50
40
30
20
10
0
Disagree Neither agree Agree Stronly agree
A variety of product are offered with good discounts.
Disagree 25
Neither agree 10
Agree 35
Stronly agree 30
60
50
40
30
20
10
0
Disagree Neither agree Agree Stronly agree
I feel comfortable while surfing the internet for online
shopping.
Strongly disagree 25
Disagree 25
Neither agree 6.3
Agree 25
Stronly agree 18.2 60
50
40
30
20
10
0
The product delivered was represented accurately by the
website and was of good quality.
Strongly disagree 25
Disagree 20
Neither agree 6.3
Agree 11.3
Stronly agree 37.5
60
50
40
30
20
10
0
One gets whatever she/he order through online shopping.
Disagree 12.5
Neither agree 6.3
Agree 27.5
Stronly agree 53.8
60
50
40
30
20
10
0
Disagree Neither agree Agree Stronly agree
The product is delivered on time as promised by the
company.