HYBRID CAR BUDGET

Price Range for Base Model

Rs. 8,00,000 Rs. 10,00,000

Price Range for HBX Model

Rs. 10,00,000 Rs. 12,00,000

The Government will offer incentives

on electric and hybrid vehicles of upto
Rs. 1.38 lakh.
FINANCIAL COMPARISION BETWEEN
HYBRID & CONVENTIONAL CARS
Review city Mumbai & Delhi.

Daily Travel 50 kms.

COMPARISON BETWEEN MARUTI HYBRID & PETROL CAR

SUZUKI HYBRID PETROL CAR DIESEL CAR
PARAMETERS CAR (Rs.) (Rs.) (Rs.)
PRICE 8,00,000 6,00,000 6,80,000
EMI 15,000 12,000 13,200
Maintenance Cost 1,800 2,500 2,200
Monthly Expenditure 12,000 16,000 15,000
Yearly Savings 90,000 64,000 76,000
Savings in 5Years 4,90,000 3,20,000 3,80,000
TARGET AUDIENCE
CATEGORY OF AUDIENCE
Average & Above Average range.

TARGET CITIES
Mumbai, Delhi, Kolkata, Chennai,
Bengaluru.

INCOME RANGE
Rs. 7,00,000 15,00,000 (Base Segment)

INCOME RANGE
Rs. 9,00,000 20,00,000 (Automatic)
WHY DO WE THINK WE CAN MAKE THIS MARUTI SUZUKIS HYBRID CAR A SUCCESS ?

REASONS 1:
WE STUDIED THE MARKET AND
REALIZED THAT MARUTI SUZUKI IS
THE MOST TRUSTED BRAND IN
INDIA.
By Marieke De Mooij in Fouth edition of Global marketing and Advertising.
By Economic times.Indiatimes.com

Maruti Suzuki has been ranked the most trusted automobile brand in India by
Profit.ndtv.com
Reason 2:
Maruti Suzuki has the highest sales in Indian Market.
Reason 3:
We know why previous attempt of hybrid car ( Toyota Prius in 2010 )
was not successful.
Luxury segment to normal sedan / hatchback.
Price factor.
Proper marketing and advertising.
Brand matters.
Post sales customer service.
MARKETING STRATEGY

Conduct market research - Learn who is

using the product, who will buy it and to
whom is it Beneficial?
Investigate the competition- How your
product differs or compares to current
product
Readiness of product within company.
Promotion Medium - Online promotions,
radio/television spots,email & print
media.
Public Relations
Readiness of product within company.
Timeline for the product.
Customer service.