Employer Brand Report Card

I. Known and noticeable:

1. Is the company really aware of or tries to find out what employees value?

2. Does it communicate
Inadequately its 1
value
2 proposition
3 4 5effectively to prospective
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employees?
Inadequately 1 2 3 4 5 Breakthrough

3. Does it have an external marketing plan for hiring set in place?

Inadequately 1 2 3 4 5 Breakthrough
4. Is it a widely well known and reputed firm in the industry?

Inadequately 1 2 3 4 5 Breakthrough
. Is the company known and noticeable in the job marketplace?

Inadequately 1 2 3 4 5 Breakthrough
 II. Relevant and resonant:
1. Is the company attempting to deliver what the employees actually value?

2. Does it communicate its value

Inadequately 1 proposition
2 3 4 effectively to employees?
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3. Does it abide by the core values set by the organization?

Inadequately 1 2 3 4 5 Breakthrough
4. Is their resonance of values on all levels of leadership in the hierarchy?

Inadequately 1 2 3 4 5 Breakthrough
. Does the culture in coherence with what is showcased to be its core

principles?
Inadequately 1 2 3 4 5 Breakthrough

Inadequately 1 2 3 4 5 Breakthrough
 III. Differentiated: (from direct competitors)
1. Does the company have some unique offerings for employees?

2. Does theInadequately
mix of benefits appeal
1 2to employees
3 4 5in the market?
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3. Has it set any benchmarks in terms for the purpose of employee

Inadequately 1 2 3 4 5 Breakthrough

engagement?

Inadequately 1 2 3 4 5 Breakthrough
4. Is the firm well know for best practices related to employee ring fencing?

. Inadequately
Is the company 1 being
perceived as 2 different
3 4 from5 Breakthrough
the competitor firms?

Inadequately 1 2 3 4 5 Breakthrough
 IV. Consistent:
1. Is the employer brand promise being seen as successfully

Inadequately
delivered? 1 2 3 4 5 Breakthrough

2. Is the Inadequately 1 2joining

engagement post 3 4keeping
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with the initial image?

3. Inadequately
Are the 1 as
promises such 2 work
3 4life 5balance
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made during the

recruitment process 1fulfilled?

Inadequately 2 3 4 5 Breakthrough

4. Are employees leaving

Inadequately 1 because
2 3 4 of 5incoherent expectations from
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 V. Public Recognition:
1. Was the company part of any best company to work for list

Inadequately
this year? 1 2 3 4 5 Breakthrough

2. Inadequately
Has the 1 a
company been 2 part
3 of4 any
5 best
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company to work

for listInadequately
in the past? 1 2 3 4 5 Breakthrough

3. Does Inadequately
it have a decent
1 number
2 3 4of responses on its social
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media pages?
Inadequately 1 2 3 4 5 Breakthrough
 VI. Corporate Reputation
1. Are the employees proactively sharing good stories about the

Inadequately
organization 1 ?2
to others 3 4 5 Breakthrough

2. Inadequately
Do you 1 warning
have any early 2 3 4systems
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in place to prevent bad

mouthing by employees?
Inadequately 1 2 3 4 5 Breakthrough

3. Are you infamously known

Inadequately 1 2 for
3 poaching from competitor firms?
4 5 Breakthrough

4. Is there any unresolved

Inadequately 1 2work
3 place
4 5related scandal attached to
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 Brand Report Card Priorities
Using Column 2
Rate these
and Column
elements in
3,prioritize the
Brand Report Your order of
key areas for
Card Attribute score: importance
focusing
for your brand
improvements*

Known and 4 6 F) Low Importance

noticeable
Relevant and 5 2 E) Medium
resonant Importance
Differentiated 3 1 A) High Importance
Consistent 3 4 C) Medium
Importance
Public 3 3 B) Medium
Recognition: Importance
Corporate 3 5 D) Medium
Reputation Importance