Professional Documents
Culture Documents
Jing Yuan
Feb, 2012
Introduce Yourself
Outline
Introduce yourself
Who I am
Course introduction
Course description
Learning objectives
Textbooks
Grading policy
Schedules
Outline
Introduce yourself
Who I am
Course introduction
Course description
Learning objectives
Textbooks
Grading policy
Schedule
Course description
4 Logistics strategy
Case study
Multiple
Praline Wafers retailers
Confectionery End
Chocolate Packing Wholesalers
manufacturer customers
Others
(hospital etc.)
4 Logistics strategy
Key issue
Material flow
Information flow
Activity 2
4 Logistics strategy
Key issues
quality time
Logistics advantage
cost
Creating logistics advantage:
controlling variability
Vs.
1 logistics and Supply chain
4 Logistics strategy
The value chain: Linking supply chain
and business strategy
Business Strategy
Customer Need
Price Responsiveness
Low High
High
Low
Cost
High Low
Achieving Strategic Fit
Responsive
supply chain
Responsiveness e of it
o n ic F
spectrum Z eg
t
tra
S
Efficient supply
chain
Certain Implied Uncertain
demand uncertainty demand
spectrum
Strategic Scope
Suppliers Manufacturer Distributor Retailer Customer
Competitive
Strategy
Product Dev.
Strategy
Supply Chain
Strategy
Marketing
Strategy
Drivers of Supply Chain Performance
Competitive strategy
Efficiency Responsiveness
Supply chain strategy and structure
Drivers
Considerations for Supply Chain Drivers
Driver Efficiency Responsiveness