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Chanrs@ms68.hinet.net 0955-268997








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Apple


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Personality/Identity
Personality/Identity

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 4Ps + 2Cs + 4Os

Price Mix Product Mix

Competitors

Object

Costs
Objectives
Organization

Operations





Place Mix
Promotion Mix

 service triangle


ACSI

High

Low

Low Hig
h
 CRM

 approval need money

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