2016-17

ERS PERCEPTION OF ASIAN PAINTS WITH RESPECT TO PRICING AND PR

Submitted TO Submitted BY
rof. NEHA CHOUHAN GANESH CHANDRA JOSHI

MBA 3rd sem

 Introduction
The company has come a long way since its small
beginnings in 1942. Four friends who were willing to take
on the world's biggest, most famous paint companies
operating in India at that time set it up as a partnership
firm. It started in Kapadwanj in the Kheda district in the
state of Gujarat as a collection of small plants. Over the
course of 25 years Asian Paints has became a corporate
force and India's leading paints company. Driven by its
strong consumer-focus and innovative spirit, the company
has been the market leader in paints since 1968. Today it
is double the size of any other paint company in India.
Asian Paints manufactures a wide range of paints for
Decorative and
Industrial use. Its product portfolio includes wall paints,
metal paints, wood finishes, primers and others. The
companys market segments include decorative and
Introduction
The third phase began with the entry of private and foreign sectors in the
Mutual Fund industry in 1993. Kothari Pioneer Mutual Fund was the first fund
to be established the private sector in association with a foreign fund. At the
end of financial year 2000 (31st March) funds were functioning with Rs.
113005 crores as total assets under management. As on August end 2000
there were 33 funds with 391 schemes and assets under management with
Rs. 102849 crores.

As you probably know, mutual funds have become extremely popular over
the last 20 years. What was once just another obscure financial instrument is
now a part of our daily lives. More than 80 million people, or one half of the
households in America, invest in mutual funds That means that, in the
United States alone, trillions (yes, with a "T") of dollars are invested in mutual
funds.

In fact, to many people, investing meaying mutual funds. After all, it's
common knowledge that incesting in mutual funds is (or at least should be)
better than simply letting your cash waste away in a savings account, but, for
most people, that's where the understanding of funds ends. It doesn't help
that mutual fund salespeople speak a strange language that, sounding sort of
like English, is interspersed with jargon like MER, NAVPS, load/no-load, etc.

Originally mutual funds were heralded as a way for the little guy to get a
piece of the market. Instead of spending all your free time buried in the
financial pages of the Wall Street Journal, all you have to do is buy a mutual
 Introduction
Amutual fundis an investment vehicle, which
pools money from investors with common
investment objectives. It then invests their
money in multiple assets, in accordance with
the stated objective of the scheme. The
investments are made by an 'asset
management company' or AMC.
Asian Paints Overview
Work here? Get a FREE Employer Account
Websitewww.asianpaints.com
HeadquartersMumbai
Size5001 to 10000 employees
FoundedUnknown
TypeCompany - Private
IndustryRetail
Revenue500+ billion (INR) per year
CompetitorsUnknown
 n k
h a .
T
u
Yo