RANGE PLANNING & DEVELOPMENT

CHHAVI | DEVASHISH | RITU | ROOPAS |

TRIPARNA
 Range Planning
Range planning is the process of market and
trend research, merchandising design, and
development of the final product.

Fashion Retailers need to predict fashion trends

several seasons in advance based upon lead
times and range mix.

Line development is the creation of a line, also

referred to as a collection(a group of garment
styles that is presented by apparel companies
to their customers for sale and delivery during
a specific time period)
 MARKETING RESEARCH

Identifying the customer

Designers begin to identify a specific market area
and customer for their fashion vision.
Predicting Market Apparel Requirements.
Responsibility of translating marketing strategies
into salable products.
Feasibility studies
 Range Plan:
Mango office
wear collection
for
Spring/summer
17
 Mango
MANGO, is a clothing design and
manufacturing company, founded
inBarcelona,Catalonia(Spain) by
brothersIsak AndicandNahman Andic.

Mango's first website was created in 1995

and in year 2000, it opened its first online
store. H. E. by Mango is a men's line created
in 2008,and renamed Mango Man in 2014.

Approximately 2060 MANGO/MNG stores in a

total of 104 countries.

There are 9 Mango stores in India, Mangos

merchandise could also be bought through
online e-commerce websites.
 Trend Forecasting
Existing and emerging fashion trends constantly
provides stimulus and trend information
Trends have been identified and packaged for
designers as forecasting packaging where color,
fabrics,yarns,silhouttes and graphics are
collated to predict key looks for the forthcoming
season.
Styles and fabrics have taken so sharp a turn
toward comfort.
Preferences of semi-casuals
Both warm and cold color clothing
Trend Board for Spring/Summer17
 Sales forecasting
Sales forecasting is crucial for many retail operations. It is
especially critical for the fashion retailing service industry in
which product demand is very volatile and products life cycle is
short. MANGO Sales (In billion EUROS)
3
MANGO closed the 2012 financial year with a turnover for the
MANGO MNG Holding Consolidated Group of 1.27 billion euros 2.5

MANGO closed the 2013 financial year with a turnover for the 2
Sales (In billion
MANGO MNG Holding Consolidated Group of 1.846 billion euros, 1.5
EUROS)

which represents an increase of 9% over 2012.

1

2014 financial year with a consolidated group turnover for the

0.5
Mango MNG Holding of 2.017 billion euros (2.154 billion dollars),
0
representing a 9.3 percent. 2012 2013 2014 2015 2016 2017

2015 financial year MANGO had a turnover of 2.208 Billion

Euros which represents an increase of 9.5%
For 2016, Mango forecasts percentage increase of 10% over the
previous years revenue.
THEME
BOARDS
AND
COLOUR
BOARDS
RANGE
PLAN
SHIRTS & BLOUSES
Styles: 30
Fabrics: Cotton, Polyester, Viscose,
Silk, Linen
Colourways: Black, White, Red, Blue,
Beige, Ecru, Pink, Yellow
Sizes: XS XL
Cost:1074-3354
Selling price:1700-5590
Manufacturer: Funfash
Order quantities: 20 of each style
Silhouette
BLAZERS
Styles: 27
Fabrics: Cotton, Polyester, Viscose,
Silk, Linen, Elastane, Polyamide
Colourways: Black, White, Red, Grey,
Blue, Brown, Beige, Ecru, Pink
Sizes: XS XL or 34 44
Cost:2094-4794
Selling price:3490-7990
Manufacturer: Funfash
Order quantities: 15 of each style
Silhouette
DRESSES
Styles: 28
Fabrics: Cotton, Polyester, Viscose,
Elastane, Acrylic
Colourways: Black, White, Red, Grey,
Blue, Beige, Ecru
Sizes: XS XL
Cost price:1434-3354
Selling price:2390-5590
Manufacturer: Funfash
Order quantities: 10 of each style
Silhouette
TROUSERS
Styles: 15
Fabrics: Cotton, Polyester, Viscose,
Elastane, Acrylic, Polyamide
Colourways: Black, White, Red, Grey,
Blue, Beige, Green, Brown
Sizes: 34 44
Cost: 1374-2754
Selling price:2290-4590
Manufacturer: Funfash
Order quantities: 20 of each style
Silhouette
SKIRTS
Styles: 8
Fabrics: Cotton, Polyester, Viscose,
Elastane, Acrylic, Polyamide
Colourways: Black, White, Blue,
Beige, Orange
Sizes: 34 42 or XS - XL
Cost: 1074-2094
Selling price: 1790-3490
Manufacturer: Funfash
Order quantities: 30 of each style
Silhouette
 Women Office
BRAND MANGO Collection
Wear

Season AW 2017

Reference No. 71033648

Sample Size Medium

Fabric Width 2.5 mtrs

Material Meters Price/mts. Amount

Polyester 2 239.6 479.2
Cotton 0.5 50 25
Trims Quantity Price/unit Amount
Button 8 15 120
Dye/Prints 2 75 150
Lables/Patches 20
Labour Amount
Marking Costs 40
Grading Costs 90

Cost Cutting Costs

Construction Costs
100
80

Sheet
Total Cost 1104.2
Margin(%) 48%
Selling Price 1634.216
COST SHEET
RANGE PLAN
SHEET
 MARKETING
STRATEGIES TO
PROMOTE OFFICE
WEAR RANGE
 Celebrity endorsement:
In this scenario if a celebrity is going to endorse
the women official wear , people will get influenced
and buy the new range of women's office wear as
celebrities have millions of followers.

Shooting a promotional video:

We can record promotional videos which will focus
on our new range and will be presented in such a
way that it quickly occupies a particular space in
the potential customers mind.
 Fashion shows (Displaying Mangos office
wear):
We can have ramp walks displaying our RANGE and
people reactions will helps in knowing hows the
product is going to perform in the market.

Celebrity style:
Celebrities are trend setters, but their clothing can be
too expensive or hard to find. We can devote a part of
our range to a celebrity theme where shoppers can
find out how to mimic their favourite celebs.

 Social media marketing:

Social media connects millions of people from all over the world
thus making it a good choice when it comes to promoting or
marketing of fashion, products or services. Hence, we can use
social media to make people aware about the mangos womens
office wear.
 It is a very crucial process for fashion retailers.

Provides us with good insight on category

margin and contribution mix.
How colors,themes,fabric selection and styling

Learning is an important for developing a range.

Outcomes Pricing and costing is important for developing

and range and ensuring profit margins.

Prediction of fashion trends several seasons in

advance.

Merchandising initiatives at the seasonal levels

can be planned at the category levels.
THANK YOU!