Civics in Action:Boston Youth

How can urban school market itself better to the

community?

Alisha benders
4/4/17
Problem,Question, and Hypothesis
As a class we examined many problems we could address as youth
in boston.

We saw a problem about how boston schools need a change in the

way they present themselves to the public.

Our question was: how can urban school market itself better to the
larger community

We created a strategy map that stated a hypothesis: if schols

create a better website , then people will get a better image of the
school.
Major Research
Findings
 I went to the Holmes many times throughout 2016 to

Obsevratio 2017. While we were there, we did interview

students and council, and we went on a tour
around the school taking pictures and getting
information from the students in order for us to
market the school itself.

In my visits, I observed kids being motivated to work

in groups, they enjoy using coding games on the
computers, and have performance and boxing
clubs.

I learned that the websites can help bring more

ns

people into the Holmes with the information we got

from the students and teachers. Including the
images we took pictures of at the Holmes.
Findings from Survey
We surveyed students from
the holmes Elementary
School in Dorchester.

We asked 4 and 5 grade

students the following
question how well like your
school.

We learned from the survey

that most students think the
school is good.

This helps us answer some

How well do students participate in group
work?
Interviews: question and Answer
We asked the following question to teachers at the holmes

Question : what goals would you like to see for your students?

Answer: more active students more and interest and a growth missed
and toward classes.

This response relates ties to our research question because school need
to show the kids doing the work
Question and answer
We asked the following question to students at the holmes

Question: what do you about your school and why?

Answer: there are many activities and to learn things. We also lunch
because its delicious and gym because we learn how to play sports.

This ties to our research question by showing how the answer

to the question explain what the students like about school and
how it should be market on the new holmes website.
Recommendations for the rebranding of
The holmes school
1. Create a website that shows the good things that are
happening.
2. Get the student council involved in donating stories to the
website

3. Work with high student leader from another school in the

development of the website

4. Dont depend on bps to market the school for you, you must
do it yourself

5. Rebranding
The future of the holmes
Background information
While researching the topic of school marketing we discovered that
urban schools have a bad image the people make the school not the
look of it. One article study,book that we found a toolkit for marketing
urban education