Professional Documents
Culture Documents
1
Management
1
Strategic Product and
Service Design
7
Product Design Strategies
9
Key Questions
1. Is there a demand for it?
Market size
Demand profile
2. Can we do it?
Manufacturability - the capability of an
organization to produce an item at an
acceptable profit
Serviceability - the capability of an
organization to provide a service at an
acceptable cost or profit
10
Key Questions
3. What level of quality is appropriate?
Customer expectations
Competitor quality
Fit with current offering
4. Does it make sense from an
economic standpoint?
Liability issues, ethical considerations,
sustainability issues, costs and profits
11
Sustainability
Sustainability
Using resources in ways that do not harm
ecological systems that support human
existence
Key aspects of designing for sustainability
Cradle-to-grave assessment (Life-Cycle
assessment)
End-of-life programs
The 3-Rs
Reduction of costs and materials used
Re-using parts of returned products
Recycling
12
Product Development System
Ideas
Ability
Customer Requirements
Functional Specifications
Introduction
Evaluation
13
Quality Function Deployment
Determines what will satisfy the
customer
Translates those desires into specific
product characteristics
Product design process using cross-
functional teams
Marketing, engineering, manufacturing
House of quality tool used
18
House of Quality Tool
Identify customer expectations
Identify how the good/service will satisfy these
wants
Relate customer wants to product hows
Identify relationship between firms hows
Develop importance ratings
Evaluate competing products
Determine the desirable technical attributes,
your performance, and the competitors
performance against these attributes
19
QFD, House of Quality
Interrelationships
Customer
importance How to satisfy
ratings customer wants
Competitive
assessment
What the Relationship
customer matrix
wants
21
Manufacturability and
Value Engineering
Systemic and organized approach to provide
necessary function to reduce cost.
Help improve product design, production, maintainability &
use
Benefits:
reduced complexity of products
additional standardization of products
improved functional aspects of product
improved job design and job safety
improved maintainability of the product
Best cost-avoidance technique
Focus on achieving functional specs in the most optimal
manner
22
Issues for Product Development
Robust design
Modular design
Computer-aided design Design For
Manufacture and Assembly (DFMA);
3D object modelling
Computer-aided manufacturing
Virtual Reality Technology
Value analysis
23
Time-based Competition
Product life cycles are becoming
shorter.
Faster developers of new products gain
on slower developers and obtain a
competitive advantage
Can become a standard to be followed
May not be optimum design or efficient
process but high price can justify that
Need not necessarily start from scratch
35
Product Development
Continuum
External Development Strategies
Alliances
Joint Ventures
Purchase Technology or Expertise by Acquiring the
Developer
Internal Development Strategies
Migrations of Existing Products
Enhancement to Existing Products
New Internally Developed Products
Internal ----------------Cost of Product Development-------------------------Shared
Lengthy ---------------Speed of Product Development-----Rapid and/or Existing
High --------------------- Risk of Product Development ------------------------Shared
36
Service Design
Service
Something that is done to, or for, a customer
Service delivery system
The facilities, processes, and skills needed to
provide a service
Product bundle
The combination of goods and services
provided to a customer
Service package
The physical resources needed to perform the
service, accompanying goods, and the explicit
(core features) and implicit (ancillary features)
services included
37
Service Design Service
blueprint
38
Service Design
39
Well Designed Service
characteristics
Consistent
User friendly
Robust
Easy to sustain
Cost effective
Value perceived by customer
Mostly with single theme
Reliable
40