Professional Documents
Culture Documents
Competitive Analysis
FOR [INSERT COMPANY NAME]
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 2
Goals
01
01 02
02 03
03
Include key points about overall site performance here. Discuss the Alexa Rank, and how its a good indicator of a sites popularity, relative to
others in the world. You could also discuss Rank in Country performance, or Reach %. With Alexas Site Comparison feature you can view the field
of players and their performance over a given time period. Its important to note that while the Alexa Rank is a great benchmark, its only one
important element to consider in a competitive analysis.
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 5
Insert key points about Monthly Unique Visitor data here. Discuss how MUV is an excellent tool to gauge market share because it considers the
number of unique individuals that visit a site during a given period. Its representative of a sites true audience size.
COMPETITIVE ANALYSIS FOR [COMPANY NAME] Replace with 6
Published new content Created Keyword-Specific Technical seo fix boosts traffic
Created new blog series about
Landing Pages SEO fix resolves search penalty
Used keyword research to create
competitive analysis. Promoted and boosts organic traffic.
specific feature pages on
download of competitive analysis
website.
template.
Month 2 Month 4
Key Takeaways
What are the
opportunities?
oBuild organic traffic with
better keyword research
oAddress technical issues
on website
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 9
Search
01 What is contributing to our competitors success in
search? What keywords are they getting traffic for?
Social
02 What is contributing to our competitors success in
social? What networks are they using? How active are
they? What is their following?
Links in
03 What is contributing to our competitors success with
referral links? How many sites are linking in compared
to ours? What are the Alexa Ranks of sites linking in to
their sites?
direct
04 What is contributing to our competitors success with Traffic Source breakdown
direct traffic? Does their site require customers to come
back often, driving repeat traffic?
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 10
TRY IT NOW
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 11
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34K Followers
10M Followers
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Add links in for each
COMPETITIVE ANALYSIS FOR [COMPANY NAME]
competitor. Evaluate the 12
1000
[# LINKS] [# LINKS] [# LINKS]
800
[# LINKS] [#LINKS]
600
400
GET THESE
INSIGHTS AND
200 MORE at
ALEXA!
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[COMPANY NAME] [COMPETITOR 1] [COMPETITOR 2] [COMPETITOR 3 [COMPETITOR 4
COMPETITIVE ANALYSIS FOR [COMPANY NAME] 13
SEO Effectiveness
PERCENTAGE OF TRAFFIC FROM PERCENTAGE OF TRAFFIC FROM PERCENTAGE OF TRAFFIC FROM MUV x % Traffic
ORGANIC: [ENTER PERCENTAGE]% ORGANIC: [ENTER PERCENTAGE]% ORGANIC: [ENTER PERCENTAGE]% from Search =
Search Volume
Plan of Action
Insert proposed plan of action here, including quick wins, based on key findings
1 2 3 4
NEW CONTENT OPTIMIZE SITE TARGETED ADS FOCUS GROUPS NPS SURVEY
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