PRODUCT

POSITIONING

www.mplans.com
 PRODUCT
POSITIONING
ONCE A MARKET HAS BEEN SEGMENTED AND
TARGET MARKETS IDENTIFIED, A BUSINESS
HAS TO POSITION ITS PRODUCT. BEFORE
DECIDING ON WHICH PRODUCT TO DEVELOP
AND LAUNCH, IT IS COMMON FOR
BUSINESSES TO ANALYZE HOW THE NEW
BRAND WILL RELATE TO THE OTHER BRANDS
IN THE MARKET, IN THE MINDS OF
blog.sribu.com
slideplayer.com
 Unique selling
point/proposition
(usp)
 Unique selling
point/proposition
A FACTOR THAT(usp)
DIFFERENCIATES A
PRODUCT FROM ITS COMPETITORS,
SUCH AS THE LOWEST COST, THE
LOWEST COST, THE HIGHEST QUALITY
OR THE FIRST - EVER PRODUCT OF ITS
KIND; A USP COULD BE THOUGHT OF
www.mbaskool.com
How organisations can differenciate
themselves and their products from
competitors
A FACTOR THAT DIFFERENCIATES A
PRODUCT FROM ITS COMPETITORS,
SUCH AS THE LOWEST COST, THE
LOWEST COST, THE HIGHEST QUALITY
OR THE FIRST - EVER PRODUCT OF ITS
KIND; A USP COULD BE THOUGHT OF