Impact of Visual

Identity to Mission
our challenge is not collaboration
but convergence Sam
Neves(2017)
Nkukurah, DK(2017)
What is a Brand?
Agrarian: A Mark on Livestock
Industrial: Identifying Labels
on Products

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Branding is more than this:
 Effective brands understand their strengths

The hacker The hustler The designer

Builds things Sells things Designs things
Comes up with Enjoys Shows empathy for
unexpected presentations, the customer
solutions to debates and public experience
problems speaking Is highly resilient and
Will bend rules if its Excels at coming up open to other
valuable to do so with arguments peoples ideas
What is What do I
my want to
distinct be known
brand? for?

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 Your Life
Experiences

You have a Your Point of View

brand and Actions

whether you
The Way Others
are aware Perceive You
of it or not!
Your Default Brand

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A great brand taps into
emotions. Emotions drive most, if
not all, of our decisions..

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 What Makes
a Brand Distinct?

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 Consistency

Distinction

Excellence

Trustworthiness
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 Our church Symbol

2005 Center for Inquiring Leadership

 Introduction
The Seventh-day Adventist symbol is the
most recognizable element of our existing
visual identity.

The symbol, like all symbols, functions

much more as a container for attributed
meaning than as a theological statement
.
It is we, Seventh-day Adventist members,
who give that symbol meaning.
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 There are 20 million strong Seventh-
day Adventist Church operating in
more than 200 countries and
territories around the world,
worships in more than 900
languages, making it almost
impossible to create a cohesive
visual identity.

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 The Symbol
The Seventh-day Adventist symbol,
has been in use since 1997
on Apr 11, 2017 Adventist Church
adopted new global visual identity
system.

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 Changes on symbol

The shapes of the symbol

remain largely unchanged
from the original

The symbol is now free to

exist in isolation, detached
from the name of the church
or entity

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where the symbol is detached, it sit within in
the Sabbath column

1 2 3 4 5 6 7

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When not within the Sabbath column or
locked up with an entity name, the preferred
version is the knocked-out circular version

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Use of the name "Seventh-day Adventist"

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Use of the name "Seventh-day Adventist"
The name and the logo
are trademarked and registered
identities.
As with all proper names, there
are appropriate and
inappropriate ways to spell, and
abbreviate.

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 Spelling:
Seventh-day Adventist,
including the hyphen and a lower-
case "d" for "day".
Abbreviation: Adventist. In
communication about the Church,
the abbreviation
"Adventist" may be used on second
reference

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 Changes on Color
the symbol is now allowed to exist in a variety of
colors.
color means different things across the world,
all elements of the symbol should appear in the
same color.
The Adventist Church contains a myriad of
cultures with different meaning on the same color
Due to this Local designers and church leaders
will be able to choose what color works best for
them, in their region.

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 2-colors plus black

If necessary, it is acceptable
to use solid black in place of
GC Gray for the logotype

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 2-colors

When only two colors are

available, the entire symbol
should be GC Green and the
logotype should be GC Gray or
solid black.

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 1-color

GC Green, GC
Gray, GC Gold or
solid black may be
used for the entire
signature when
necessary.

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 Collaboration
vs
Convergence

2005 Center for Inquiring Leadership

 Collaboration:
What do these represent?

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Trace the channel

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 Ted N.C. Wilson, president of the
Seventh-day Adventist Church. Says:
Our churches, ministries, and
organizations, have spent such a
long time trying to stand out that it is
sometimes difficult for people to tell
that we all stand togetherthat we
all belong to the same body.

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 Williams Costa Jr, director of
communication for the Seventh-day
Adventist World Church says:
We wanted this new design to
specifically incorporate our beliefs,
This new design feature reflects the
importance of creation and the 7th
day Sabbath to Seventh-day
Adventists.

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 Sam Neves, associate director of
communication for the Seventh-day
Adventist world church says:
Can you imagine if we were all
visually united? Not just in a few
languages, but in every language
spoken by the 7.5 billion people on
the planet,

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Some of Languages

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 The Creation Grid
Symbol Creation Grid contains
seven-column layout structure.
The first six columns are yours to do
all your work of communicating
information like; text, images,
illustrations, patterns, logos etc.
But the seventh-column, the Sabbath
column, is to be set apart as a
reminder and visual celebration of
the last day.
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 Using the symbol
where the symbol is detached, it sits
within in the Sabbath column
Can be used while locked up with an
entity name.
When not within the Sabbath column or
locked up with an entity name, the
preferred version is the knocked-out
circular version
See below

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Who should use the symbol?
The
registered trademark may be
used by:
the Seventh-day Adventist Church,
its entities, institutions (including
churches and schools) as authorized
by the General Conference of
Seventh-day Adventists,
its divisions,
unions and conferences.

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 Sources
www.identity.adventist.org.
SDA(n.d)Global Adventist Standards
Manual

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