MEDIA AND INFORMATION

LITERACY (MIL)
1. Introduction To Media and
Information Literacy (Part 3):
Fundamental Elements of Media Literacy
Critical Thinking
Mr. Arniel Ping
St. Stephens High School
Manila, Philippines
MIL PPT 03, Updated: October
 LEARNING COMPETENCIES
Learners will be able to
discuss the fundamental elements of
media literacy (SSHS);
relate critical thinking with media and
information literacy in the production,
consumption, and transfer of media and
information products by the society
(SSHS); and
continuously develop their critical
thinking skills (SSHS).
 TOPIC OUTLINE
I- Fundamental Elements of Media
Literacy
II- Critical Thinking
A. Definition
B. Fallacies of Thinking
C. Importance of Critical Thinking
III- Formative Assessments
 VIDEO PRESENTATION

What is Media Literacy?

by Center for Media Freedom &
Responsibility, Philippines

https://
www.youtube.com/watch?v=q8ntNPXQnS0
FORMATIVE ASSESSMENT: RECITATION
What is media literacy?
How is media literacy
related to information
literacy and digital
literacy?
Why is media and
information literacy
very important for
democracy?
 FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ART SILVERBLATT, 1995)
1. An awareness of the impact of media.
2. An understanding of the process of mass
communication.
3. Strategies for analyzing and discussing media
messages.
4. An understanding of media content as a text
that provides insight into our culture and our
lives.
5. The ability to enjoy, understand,
TEXTBOOK P. 15 and
appreciate media content.
 FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ADDED TO SILVERBLATTS 5 ELEMENTS)
6. An understanding of the ethical and moral
obligations of media practitioners.
7. Development of appropriate and effective
production skills.
8. Critical thinking skills enabling the
development of independent judgments
about media content

TEXTBOOK P. 15
 Relate the
fundamental
elements of media
literacy in the
following
controversial and
viral events/ issues:
CONTROVERSIAL AND VIRAL
FHM Philippines, Cover
of March Issue, 2012
Uploaded on FHM
official Facebook page
on Feb. 25, 2012
Issue: Racist
Result: FHM recalls
'racist' cover of March
issue and apologized,
Bella Padilla apologized
on Twitter
CONTROVERSIAL AND VIRAL
"The Naked Truth,
Bench Philippines
fashion show in 2014
Issue: Sexist
Result: Bench made a
public apology on
Facebook, Coco Martin
issued a public apology
through an official
statement
 CONTROVERSIAL AND VIRAL
T- Shirt at SM Store, SM
Megamall (2014)
The issue was posted on
Facebook by Karen
Kunawicz
Issue: Trivialization of Rape,
Promoting Rape Culture
Result: SM respond to the
issue via Twitter account
@smsupermalls,
https:// immediately pulled out all
www.facebook.com/photo.php?fbid=10
154573238555361&set=a.101522039106
the t-shirts of the consignor
70361.913399.590115360&type=3 that distributes them.
WHAT IS CRITICAL THINKING?
THIS IS NOT CRITICAL THINKING!
WHAT IS CRITICAL THINKING?
Critical thinking is the
intellectually disciplined
process of actively and
skillfully conceptualizing,
applying, analyzing,
synthesizing, and/or
evaluating information
gathered from, or generated
by, observation, experience,
reflection, reasoning, or
communication, as a guide to
belief and action ( Scriven and
WHAT IS CRITICAL THINKING?

Critical thinking is thinking

about your thinking while
you're thinking in order to
make your thinking better
(Paul, 1992)
Why is critical
thinking very
important?
 The ability to recognize fallacies of
thinking is one of the fundamentals of
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
 FALLACIES OF THINKING

You can learn more about fallacies by

visiting these sites:

http://www.iep.utm.edu/fallacy/

http://www.nizkor.org/features/fallacie
s
/
 FORMATIVE ASSESSMENT
APPLYING CRITICAL THINKING

What message or
argument is
presented in this
poster?
Do you agree
with the message
or argument?
Why or why not?
 VIDEO PRESENTATION
CURRENT EVENTS

WATCH: 10 Biggest Scams in PH

by ABS-CBN News
https://www.youtube.com/watch?v=0d33x7VMv0g

How can media and information

literacy save Filipinos from
investment scams?
FORMATIVE ASSESSMENT:
RECITATION
Why is it important for
students to develop their
critical thinking skills?
How is critical thinking
related to media and
information literacy?
REFERENCES
Media and Information Literacy by Boots C.
Liquigan, Diwa
http://www.projectlooksharp.org/
http://highered.mheducation.com/sites/dl/f
ree/0072827580/88223/bar27580_ch02.pdf
http://
depts.washington.edu/nwmedia/sections/nw_
center/curriculum_docs/stud_combine.pdf
http://www.iep.utm.edu/fallacy/
https://churchm.ag/logic-fallacy/
REFERENCES
http://www.skillsyouneed.com/learn/critical-
thinking.html
http://
www.gmanetwork.com/news/story/380375/hash
tag/rape-t-shirt-at-sm-store-draws-outrag
e-online
http://
www.gmanetwork.com/news/story/249620/showb
iz/fhm-recalls-racist-cover-of-march-issue
-apologizes
http://
www.gmanetwork.com/news/story/380375/hash