MEDIA AND INFORMATION LITERACY (MIL)

INTRODUCTION TO MEDIA AND

INFORMATION LITERACY (PART 1)
Mr. Arniel Ping Communication, Media, and
St. Stephens High School Information
Manila, Philippines Media and Information Literacy (MIL)

MIL PPT 01, Revised: May 24, 2017

LEARNING COMPETENCIES
The learners will be able to
describe the nature of communication and the
concepts related to it (SSHS);
describe how communication is affected by media
and information (MIL11/12IMIL-IIIa-1);
LEARNING COMPETENCIES
The learners will be able to
identify the similarities and differences of media
literacy, information literacy, and technology
literacy (MIL11/12IMIL-IIIa-2); and
define Media and Information Literacy (SSHS)
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Communication Models
B. How Media and Information Affect Communication
C. Similarities and Differences of Media Literacy,
Information Literacy, and Technology Literacy
D. Media and Information Literacy (MIL)
1. Definitions
 FORMATIVE ASSESSMENT: RECITATION

What is
communication?
Why do we
communicate?
How do we
communicate?
Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/
WHAT IS
COMMUNICATION?
 PROCESS OF
COMMUNICATION

Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html

 TRANSMISSION MODELS
Lasswells Communication Model (1948)

Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
 TRANSMISSION MODELS
Shannon-Weavers Communication Model
(1948)

Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

 RECEPTION MODEL
Osgood- Schramm Model Of Communication
(1954)

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

 TRANSMISSION MODELS
Westley and MacLeans Model of
Communication (1957)

Event or Information
(X1, X2, X3 and X4Xn)
Feedback (f)
Advocate (A)
Channel (C)
Audience (B)

Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/

 RECEPTION MODEL
Berlos SMCR Model of Communication (1960)

Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

Formative Assessment: Recitation

What have you

learned about
communication after
studying the different
models?

Photo Credit: https://www.pinterest.com/pin/157837161915025462/

 PICTURE ANALYSIS

Photo Credit:http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/
 PICTURE ANALYSIS

Photo Credit:https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater
Photo Credit: http://www.quickmeme.com/p/3w26jo
 VIDEO PRESENTATION
Media Minute Introduction: What is
media anyway?
YouTube Channel: MediaSmarts
Date Uploaded: Oct. 17, 2013
https://www.youtube.com/watch?v=bBP_kswrtrw
 How is communication
affected by media and
information?
MEDIA Communication INFORMATION
Communication data, knowledge
Tools derived from
study, experience,
or instruction,
signals or symbols
knowledge of
specific events or
situations
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
FORMATIVE ASSESSMENT:
RECITATION
How do you use Facebook as
a tool or medium for
communication?
How did Facebook affect or
change the way we
communicate with other
people?
FORMATIVE ASSESSMENT:
RECITATION
How did Facebook affect
the quantity and quality of
information available to
people? Is it a good thing or
bad thing?
 SOMETHING TO THINK
ABOUT!
The speed of communications is wondrous to
behold. It is also true that speed can multiply
the distribution of information that we know to
be untrue.
Edward R. Murrow
(April 25, 1908 April 27, 1965), American broadcast journalist.
Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html
TERMS TO UNDERSTAND

Source: MIL Curriculum for Teachers by UNESCO, 2011

FORMATIVE ASSESSMENT: 3 Circle Venn Diagram
 VIDEO PRESENTATION
Guide Questions
1. What are the basic components of Media and
Information Literacy?
2. What is Media Literacy? Information Literacy?
Digital literacy?
3. How are these literacies connected or related to
each other?
 VIDEO PRESENTATION

Introduction to Media and Information Literacy

YouTube Channel: Arniel Ping
Retrieved October 26, 2016 from
https://www.youtube.com/watch?v=b-Y6LRIppU4
What is
Media and
Information
Literacy?

Created by Mr. Arniel Ping using Meme Generator: imgflip

What is
Media and
Information
Literacy?

Created by Mr. Arniel Ping using Meme Generator: imgflip

 FORMATIVE ASSESSMENT:
Analyze and explain this illustration.

DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION

RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION

LOOK FOR LOOK FOR

INFORMATION INFORMATION
MEDIA AND INFORMATION LITERACY (MIL)
Source: MIL Policy and Strategy Guidelines by UNESCO, 2013
 Core Subject Title:
MEDIA AND INFORMATION LITERACY (MIL)

Core Subject Description:

The course introduces the learners to basic
understanding of media and information as
channels of communication and tools for the
development of individuals and societies. It also
aims to develop students to be creative and
critical thinkers as well as responsible users and
competent Media producers of(MIL)media
And Information Literacy andBy DepEd
Curriculum Guide information.
The K to 12 Toolkit (2012) by DepEd

Source: http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf
FORMATIVE
ASSESSMEN
T: Recitation

Created by Mr. Arniel Ping using Meme Generator: imgflip

REFERENCES
Media and Information Literacy Curriculum Guide by
DepEd
Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
UNESCO Media and Information Literacy Curriculum for
Teachers
http://communicationtheory.org/category/communicat
ion-models/page/2
REFERENCES
http
://www.unesco.org/new/en/communication-and-informa
tion/media-development/media-literacy/mil-as-compo
site-concept
/
http://unesdoc.unesco.org/images/0022/002246/22465
5e.pdf
http://www.unescobkk.org/fileadmin/user_upload/ic
t/Workshops/RDTC_15ch/S6D3-Ramon.pdf