Professional Documents
Culture Documents
Distribution channels
Selling channels
Supply Chain
The supply chain is a long channel
stretching from raw materials to
components to final products that are
carried to final buyers.
Competition
Competition includes all the actual and
potential rival offerings and substitutes that
a buyer might consider.
Marketing Environment
Demographic environment
economic environment
natural environment
technological environment
political-legal environment
social-cultural environment
Marketing Mix
Marketing mix is the set of marketing tools
that the firm uses to pursue its marketing
objectives in the target market.
4Ps
Product: is a good, a service, an idea, a
place, a personwhatever is offered for
sale in the exchange.