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Teslas Self Driving
Automobile
 SCENARIO DESCRIPTION
Problem: Tesla has experienced a mechanical
malfunction in the self driving vehicles. Tesla is
recalling these vehicles for immediate resolution.

Change Needed: Tesla will be changing

manufacturing processes and employee training to
resolve the mechanical problem and maintain the
reputation of innovation and invention, along with
safety.

Ive not failed, Ive just found

10,000 ways that wont work
-Attributed to Thomas Edison
BECKHARD AND HARRIS CHANGE THEORY
Theory Description Rationale for Theory
Analyzes why the Focuses on a process
change is needed for Tesla to follow to
Requires gap solve problem
analysis Allows for
Includes steps to development of an
manage the end goal for the future
transition of the company
Communicates a clear
process that can be
understood by all
employees
 CAWSEY-DESZCA-INGOLS CHANGE THEORY
Theory
The range of organizational
growth can start at a small level
and progress through an
evolutionary change to larger
levels.
Evolutionary shifts are, by
definition, less traumatic for
organizational members and
less disruptive to the
organization.
Members of organization
become increasing out of sync
in which pressure builds until a
breaking point is reached and
change is forced.
Rationale
A tragic Tesla client accident
indicated the need for change.
Tesla Sensors could be
enhanced so objects are more
visible, clients should be
informed that autopilot needs
monitoring.
Changes included for Tesla
sensor settings, drivers are
warned each time autopilot is
engaged to keep hands on the
wheel and to pay attention.
Tesla management evaluates
the change effectiveness and
reinforces the actions taken
 TESLA INTERNAL TRAINING
Tesla employees made
aware of the need for
change.
Gaps existing in the
settings of autopilot
sensors are identified.
Customer in car warnings
are in need of updates and
driver procedures reviewed.
New procedures and factory
car sensor settings are
identified and implemented
in new manufacturing
processes.
Autopilot factory settings
are identified, measured
and tracked by Tesla
management.
Tesla dealers and service
representatives are made
aware of the need for
changes.
Gaps in sensor settings
and new autopilot
software features on cars
in the field are identified.
Tesla trains and prepares
service technicians on
new sensor settings and
autopilot software
updates for the cars
already in service.
Tesla dealers prepare new
customer training
procedures
TESLA EXTERNAL TRAINING - AUTOPILOT USERS
Tesla customers are awakened by the tragic
accident of a autopilot enthusiast.
Gaps in customer safe practices and expectations of
Tesla autopilot capabilities are identified.
New procedures and reinforced procedures are
included in customer training. Customers are to be
aware of surroundings and monitor the car during
autopilot operation.
Close measuring and monitoring of Teslas autopilot
performance characteristics and customer
experiences.

(Car Brand Names,

 CREATING COMMITMENT TO TESLA
Mutual Engagement
Employees of Tesla and executives will identify common goals and
ways to reach them.
Cawsey, T. F., Deszca, G., Ingols state, Shared interest in and
commitment to higher-order or superordinate goals can provide a
powerful stimulus for commitment and mobilization, (2016, p.
114).
Personal commitment from change leaders
Leaders will be visible on the factory floor, present in meetings,
offering support in all areas of the organization.
Coalition Forming
Coalition members will be able to keep the momentum of change
going.
INCENTIVES
Notification
Response
Completion
 TEAM WORK
Training will provide Positives of
Best practices when working in teams
working with others. Use team work to
Tips to delegate tasks fosters creativity
Effective communication
Brings Strengths
skills
together
How to manage conflict
Collaboration and
critical thinking skills
come together
Conflict Resolution
Skills

(Mattson, 2015)
 RESISTANCE
Reasons for resistance Strategies for dealing
with change
Self Interest
resistance
Low Tolerance of Education &
Change Communication
Misunderstanding Participation &
Different Assessments Involvement
of The Situation Facilitation & Support
Negotiation and
Agreement
Manipulation and
Cooptation
Explicit and Implicit
Coercion

(Car Brand Names,

2017)
 SHARED DIAGNOSIS
MANAGEMENT
Roles and responsibilities defined, hierarchy of
control established for change

(Car Brand Names,

2017)
Management training, mentoring and coaching of
change personnel

Employee change leaders identified and given

added responsibilities. Personnel replaced who
resist changes

Measurements and controls established to monitor

changes, added compensation for change
champions
 SHARED DIAGNOSIS
MANUFACTURING EMPLOYEES
Shared diagnosis from employee groups can assist
management determine responsibilities

Training, mentoring and coaching of employees

identified as change leaders

Assessment of personnel involved in the change

process, promotions for change champions
replacement for resistors

Measurements of change effectiveness, reports of

relationships and compensation for change leaders

(Car Brand Names,

2017)
 REGULATORY AGENCY
National Highway Traffic New regulation
Safety Administration for autonomous
Keeping America safe
on its roadways vehicles
Combined effort
with federal
government
Hope to reduce
traffic fatalities
(Castro, 2016)
DIAGNOSTICS
What was
the
problem?
What needs
to be
changed?
How to
implement?
SHARED DIAGNOSIS AND TESLA CONSUMERS
Share interviews
from executives and
factory workers
Sharing the
diagnosis findings
Offer tours and
observations
Complimentary
demonstrations
Feedback http://www.autoblog.com/tesl
a/
 MONITORING CHANGE

Manufacturing Consumer
Quality Surveys
control Customer
records comments
Sensor Sales
testing
Accident
reports
MONITORING OF MANUFACTURING PROCESSES
Manufacturing operations utilize process control systems and
procedures to ensure best practices are used. Quality organizations
such as ISO (International Standards Organization) have elaborate
programs that manufactures subscribe to so products will be
accepted by customers requiring certifications of zero defect
products.

Tesla will need to include new practices into existing procedures

Documented sensor settings will need to be included in procedures
Tesla manufacturing workers will need to sign off and verify the
new procedures have been included on all cars with the autopilot
feature
Copies of quality control documents indicating verifications should
be provided and included for consumers in every new vehicle
produced.

(Car Brand Names,

 CONCLUSION

Need for change

Manufacturing process change
Employee commitment plan
Consumer accountability
action
Monitoring strategies
 REFERENCES
About Tesla. (n.d.). Retrieved March 04, 2017, from https://www.tesla.com/about
Autopilot. (n.d.). Retrieved March 04, 2017, from https://www.tesla.com/autopilot
Beene, R. (2016, September 20). Government autonomous car regulations are out: Here's what it all means. Retrieved from
Autoweek: http://autoweek.com/article/technology/us-government-sets-safety-guidelines-autonomous-autos
Castro, D. (2016, November 21). Comments to NHTSA on Proposed Federal Automated Vehicles Policy. Retrieved from Center for
Data Innovation: https://www.datainnovation.org/2016/11/comments-to-nhtsa-on-proposed-federal-automated-vehicles-policy/
Car Brand Names, (2017). [Image of Tesla logo]. Retrieved from http://www.car-brand-names.com/tesla-logo/
Cawsey, T., Deszca, G., & Ingols, C. (2012). Change frameworks for organizational diagnosis: how to change. InOrganizational
change: an action-oriented toolkit(2nd ed., pp. 43-46). Thousand Oaks, California, USA: SAGE. Retrieved March, 5 2017
Golson, J. (2016). Tesla driver killed in crash with autopilot active, NHTSA investigating. The Verge. Retrieved from
http://www.theverge.com/2016/6/30/12072408/tesla-autopilot-car-crash-death-autonomous-model-s
Mattson, D. (2015, February 19). 6 Benefits of Teamwork in the Workplace. Retrieved from Sandler Training: https://
www.sandler.com/blog/6-benefits-of-teamwork-in-the-workplace
KANG, C. (2016, September 19). Self-Driving Cars Gain Powerful Ally: The Government. Retrieved from NY Times:
https://www.nytimes.com/2016/09/20/technology/self-driving-cars-guidelines.html?_r=0
Thomas A. Edison Quotes. (n.d.). Retrieved March 04, 2017, from
https://www.brainyquote.com/quotes/quotes/t/thomasaed132683.html
Tupper F. Cawsey, G. D. (2016). (5) Managing the Change Process: Beckhard and Harris. In G. D. Tupper F. Cawsey, Organizational
Change: An Action-Oriented Toolkit (p. 52). Los Angeles: Sage.
Strategies for Managing Resistance to Change. (2014, September 04). Retrieved March 12, 2017, from
http://blog.emergentconsultants.com/2011/04/05/strategies-for-managing-resistance-to-change/
Walters, R. (2016) Tesla reveals first self driving car death. Financial Times. Retrieved March 05 2017, from
https://www.ft.com/content/013d6f46-3f12-11e6-9f2c-36b487ebd80a