Professional Documents
Culture Documents
The meaning of
things
CCS Hand In
Monday 7 April
5.00pm
Find on Web:
http://www.dsworldltd.com/new_citroen.html
Bibliography - Barthes
Hall, S. Representation. London: Sage
Publications Ltd; 1999, pp36-41
Howells, R. Semiotics. In: Howells, R. Visual
culture. Blackwell Publishers Ltd: Oxford;
2003, pp94-114.
Julier, G. The culture of design. Sage
Publications Ltd. Oxford: Sage Publications
Ltd; 2002, pp87-95
Raizman, D. A history of modern design.
Graphics and products since the industrial
revolution. London: Laurence King Publishing
Ltd; 2004
Web Resources
Dr Daniel Chandler. Introduction to semiotics for
beginners.
See specifically: Introduction and Section 7 titled
Denotation, Connotation and Myth.
http://www.aber.ac.uk/media/Documents/S4B/semiotic.
html
Presentation by Professor John A Dowell, Michigan
Stage University. Background and overview of Barthes
life and work.
http://www.msu.edu/~jdowell/AL210/BarthesPresentati
on.pdf
Plastic. Another essay from Mythologies analysing the
contemporary and cultural value of plastic as an
emerging material in the 1950s
http://web.mac.com/kimowan/iWeb/portfolio/Studioblo
g/E21717E3-8CC6-489A-A677-3AE148B77A2D.html
Aim
To discuss meaning in design and culture
To introduce semiotics
To indicate that semiotics was more than a
new method of cultural analysis but also
signalled cultural change
Art and design culture
Jonathan Woodham
60s Pop: fun, disposability,
colour pattern, vitality, kitsch.
Clockwise from top left:
Murdoch, Peter. Spotty
childs chair. 1963
Archigram Magazine cover.
1967.
De Pas, DUrbino and
Lomazzi. The Blow chair.
1967
Pesce, Gaetano. Up 2
armchairs. 1969
Italian Radical Design
Archizoom Associati, Naufragio di Rose dream bed.
1967
From high art and good design
to
things that communicate
Semiotics: something that stands for
something else
Symbols: things that represent or stand for
something else (the swastika, the double
mask of theatre)
Signs?
Western culture has consistently privileged the
spoken word as the highest form of intellectual
practice and seen visual representations as
second-rate illustrations of ideas
N. Mirzoeff. 1999
Making meaning
Semiotics as one
perspective
The significance of Semiotics
Calvino
THEORY
From Linguistics to Semiotics
Ferdinand de Saussure. 1857 - 1913
C-A-T =
The idea of the sign can be extended
from the written or spoken word to
images, objects, even activities and
events in the everyday world.
Mythologies 1957
Roland Barthes.
(1915-80)
Barthes extended Saussures
concept of the sign to cultural
objects, images and practices
generally, treating these as
components in a language
which communicated and
established meaning
within society.
Every object in the world can
pass from a closed, silent
existence to an oral state, open to
appropriation by society.
Sign a cat
Barbie
Toys always mean something
..literally prefigure the world of
adult functions, prepare the child to
accept them allbefore he can even
think about itthe alibi of a nature
which has at all times created
soldiers, postmen
Barthes. 1957
First level
Denotation
Signifier: Barbie (word, toy, picture etc)
Signified:
On the basis of the agreed cultural code,
in the Western world, the word, toy or
picture is understood to be, the Mattel doll
Barbie.
2nd level
Connotation
Barbie as connotative sign
Supremely
black
1985
Wood formica
Ceramic pitchers
Cardboard
detergent boxes
29 x 66 x 33 in
All objects are "packaged" to deliver certain meanings. And desire
packages everything. When we dress, we package ourselves, our
bodies. Every thing and object has a skin through which it speaks.
..
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