Presentation by:

Manasa Ganga D N
03278646
WHAT IS CSR ?
CSR
Vs

CHARITY
WHAT CSR REALLY
MEANS TO A
COMPANY?
 Trust and good reputation
Attracts Customers
Attracts Investors
Attracting and retaining of staff
Encourages professional and personal growth
Helps in cutting business costs
BASED ON DIFFERENT PURPOSES OF THE COMPANYS
CSR ACTIVITIES ARE CATEGORIZED INTO:

THEATER ONE : not designed to produce profits

THEATER TWO : designed to deliver social and
environmental benefits in a way which supports
companys operations- efficiency and effectiveness
THEATER THREE : designed to create new forms of
business specifically to address social or
environmental challenges
IDEA
VS
REALITY
CONFLICTS
 Mandatory provision of CSR under
companies
Act 2013

it should have a net worth of 500 cr or

1000 cr turnover or net profit of 5 cr.
It has to spend at least 2% of avg net
profit
CSR initiative by Indian companies
Birla group :- model villages and healthcare.
Aircel :- an initiative to save our tiger.
P&G :- to educate children.
 Why CSR?
To help identify industry priorities

Fulfill association goals

 Planning and strategies
Planning
Identification of CSR planning.
Assistance in preparation of implementation, plan
and monitoring
Assistance in preparation of CSR project
documents.
Strategies
Minimize the environment impact.
Encourage and systematize communication
channel.
How companies take CSR in India?

Involving in serving the community through

donation and charity

Maximize companies overall impact society

& stakeholder.
P&G
Social Responsibility Globally
Environmental Sustainability
Corporate Social
Responsibility
Graamasobha
A unique social development
initiative for the two grama
panchayats in the year 2006.
Sobha Academy
Sobha Hermitage
Sobha Health Care
Sobha Dowry-less Social Wedding
 The Man Behind Graamasobha
PNC Menon
Founder,Sobha Developers

Excellence in
Business Award
for CSR by The
Times of India-
2014

My view is very simple; I am lucky to have made my money. After a certain point in
time, money cannot make a difference in your life. I feel that its not even called
charity, its about accountability and the responsibility of society.
- PNC Menon, Founder, Sobha Group of Companies
Sobha Group and we strongly believe that if an initiative like
Graamasobha, in which adoption of one or two panchayats can be
taken up by other companies, institutions and organisations, then
it could change Indias poverty equation forever and bring about a
sea change in the social fabric of this country.

Thank You
 PRICING STRATAGIES

CORE PRINCIPLE,
EVERYDAY LOW PRICES
A supply chain management system that
maximizes efficiencies and reduces outlays
Barcodes help to master what it needed and when
it is needed it
Minimization of overhead and operational costs
Leveraging of its bargaining power to force
suppliers to lower prices
Experts estimate that walmart saves at least 15%
on a typical cart of groceries
 References:

A working paper of Harvard Business School: By Kash Rangan, Lisa A. Chase,

Sohel Karim

An article : Corporate Social Respomsibility: Practise, theory and challenges

by Neharika Vohra, Rahul Sheel

Web journals

Youtube