Presented By

SIVARAMPRASAD.BORR
I

C
WOW AT EVERY MOMENT OF TRUTH

A COMMITMENT BEYOND THE MARKET

FULFILLMENT OF THE SOCIETY NEEDS

TO PROVIDE THE BEST SERVICES TO CUSTOMERS

NO COMPROMISE WITH THE QUALITY AT ANY COST

TO BE A BEST BRAND IN HOTEL INDUSTRIES

PROMOTE THE NATURE

ITC HOTEL KAKATIYA SHERATON AND TOWERS

ITC HOTEL GRAND MARATHA SHERATON AND TOWERS

ITC MUGHAL SHERATON AND TOWERS

ITC MAURYA SHERATON AND TOWERS

PARK SHERATON HOTEL AND TOWERS

FORTUNE HOTELS

CHOLA SHERATON

ITC SONAR BANGLA

CONT.

OTHER HOTELS

ITC GRAND CENTRAL SHERATON AND TOWERS

WINDSOR MANOR SHERATON SHERATON AND TOWERS

RAJPUTANA PALACE SHERATON

USHA KIRAN PALACE

BAY ISLAND

GRAND BAY

VADODARA
BRITISH SAFETY COUNCIL’S “SWORD OF HONOUR”

BEST HOTEL IN THE WORLD

6TH ANNUAL GREENTECH SAFETY AWARD

 BEST HERITAGE HOTEL BRAND

NATIONAL TOURISM AWARD 2004-05

PATA GOLD AWARD 2005

BEST LUXURY HOTEL OF THE YEAR 2002

ISO 14001
ITC LIMITED & STARWOOD JOIN HANDS FOR LUXURY
COLLECTION IN INDIA

ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC

HOTELS & ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY

TEAM WORK

 BEING ETHICAL

INTEGRITY

MERITOCRACY
 STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
 Indian hotel chain, with a heavy emphasis on the great Indian.
experience (with international standards of luxury)
 Fortune brand, which started off as mid-segment brand, is now
being re-positioned as a first-class business hotel.
TAJ GROUP OF HOTELS

OBEROI GROUP OF HOTELS

Porter’s Potential Entrants
Global hotel groups
Five Forces entry

Analysis •THREAT : MODERATE

Industry Buyers
Competitors • Global tourists
Suppliers • Taj group of hotels
• Medical tourists
• Many available • Oberoi groups • Industrialist people
suppliers • Leela group of hotels
•THREAT: LOW • THREAT: HIGH
THREAT: MODERATE

Substitutes
• Small lodges
Customer Need • Middle class hotels
• Good Hospitality • Palace in wheels
• Hygiene food and •THREAT: HIGH
environment (because of new class,
Low otherwise) Overall Threat Level
Moderate
Strength Weakness
Brand Management • Naive in Global Arena.
Sales and Marketing

Group ranks No.2

 Excellence of its
cuisine.

Opportunity Threats
• Increase in tourism •Luxury hotels competing on the
home turf.
KEY SUCCESS FACTORS (KSF’S)

• Total customer satisfaction

• Brand Value

•Adequate accounting records in accordance with the

provisions of the Companies Act
• ITC Hotels has tied up with Star Alliance, a consortium of
five international airlines,
to launch a scheme to promote its 13 Welcome group
hotel properties in the country.

• The Star Alliance partners are United Airlines, Air

Canada, Lufthansa, SAS and Varig.

• The Rs 130-crore ITC Hotels Ltd, the megacorp vehicle

for ITC Ltd's Rs 1,100-crore expansion into the hotels
sector, is entering into the heritage properties segment in
a big way.

• ITC Hotels, which is keen to tap the heritage segment,

is entering into a joint venture with Marudhar Hotels,
owners of Umaid Bhavan Palace in Jaipur, for the purpose.
The alliance will manage and market heritage palaces,
havelis, forts and resorts with the objective of providing a
• Lavasa's very first hotel is opening under the Fortune
Hotels brand.

• Lavasa has already established tie-ups with the best of

international as well as domestic institutions such as ITC
Hotels (Fortune Select) and Accor (Pullman, Novotel and
Grand Mercure) in the field of hospitality

• Tie up with Oxford University (Said Business School),

Girls' Day School Trust (UK), Ecole hotelier de Lausanne
(Switzerland), Symbiosis (Pune) and Christ University
(Bangalore) and NSHM (Kolkata) in the field of education.

• Tie up with Apollo Hospitals in health and wellness.

• In the Edutainment space Lavasa has tied up with Space
World LLC to set up a 65-acre space theme park that will
offer a space-like experience to visitors.

• Talks with its US-based hospitality partner Starwood

Hotel & Resorts - owner of the Sheraton brand - have
entered the final lap and the final shape of the 30-year old
alliance is expected to emerge over the next three

• Starwood has tied up with the Gurgaon-based Vatika

group for bringing to India its Westin brand, under a
management contract agreement
 MANAGING DIRECTOR

GENERAL MANAGER

F/B HOUSE MAINTAINANCE

HEAD CHEF HR ACCOUNTS SECURITY
FRONT OFF. KEEPING
MANAGER MANAGER
MANAGER MANAGER MANAGER MANAGER
ASST.
ASST. F/B MANAGER SR. HOUSE CHEF
ASST. FRONT MAINTAINANCE
KEEPING MANAGER ACCOUNTS SECURITY
OFF. SUPERVISOR HR SUPERVISOR
RESTAURANT MANAGER CHEF THE SUPERVISOR SUPERVISOR
MANAGER ASST. HOUSE PARTY
LOBBY KEEPING MANAGER
MATREE THE
MANAGER COMMY 3
HOTEL HOUSE KEEPING MAINTAINANCE HR EXECUTIVE ACCOUNTANT
FRONT OFF. SUPERVISOR COMMY 2 EXECUTIVE
SR. CAPTAIN SECURITY
EXEC. GUARD
HOUSE KEEPING HR TRANNEE
CAPTAIN FRONT OFF. COMMY 1
FLOOR
SUPERVISOR SUPERVISOR
SR. STEWARD FRONT OFF. ASST. TRANNEE

TRANNEE/ CHAMBER MAID

BUS BOY TRANNEE