Business Driven

Technology
Unit 1
Achieving Business Success

McGraw-Hill/Irwin Copyright 2013 by The McGraw-Hill Companies, Inc. All rights reserved.
 Unit One
O Chapter One Business Driven Technology

O Chapter Two Identifying Competitive Advantages

O Chapter Three Strategic Initiatives for

Implementing Competitive Advantages

O Chapter Four Measuring the Success of Strategic

Initiatives

O Chapter Five Organizational Structures That

Support Strategic Initiatives
1-2
 Chapter 01
Business Driven Technology

1-3
 LEARNING OUTCOMES

1. Describe the information age and the

differences between data,
information, business intelligence,
and knowledge
2. Identify the different departments in
a company and why they must work
together to achieve success
3. Explain systems thinking and how
management information systems
enable business communications
1-4
 COMPETING IN THE
INFORMATION AGE
Did you know . . .
O Avatar, the movie, took over 4 yrs
to make and cost $450 million
O Lady Gagas real name is Joanne
Angelina Germanotta
O It costs $2.6 million for a 30-
second advertising time slot
during the Super Bowl
1-5
 COMPETING IN THE
INFORMATION AGE
O Fact - The confirmation or validation
of an event or object
O Information age - The present time,
during which infinite quantities of
facts are widely available to anyone
who can use a computer

1-6
 COMPETING IN THE
INFORMATION AGE
O Examples of the power of business
and technology
O Amazon Not a technology company;
primary business focus is selling books
O Netflix Not a technology company;
primary business focus is renting
videos
O Zappos Not a technology company;
primary business focus is selling shoes
1-7
 Information Technologys Role
in Business
O Information technology is everywhere in business

1-8
Information Technologys
Impact on Business

1-9
Information Technologys
Impact on Business

1-10
Information Technologys
Impact on Business

1-11
 Information Technologys
Impact on Business
O Organizations typically
operate by functional
areas or functional
silos

O Functional areas are

interdependent

1-12
Information Technology Basics

O Information technology (IT) a field

concerned with the use of technology
in managing and processing
information

O Information technology is an
important enabler of business
success and innovation

1-13
Information Technology Basics
O Management information systems (MIS) a
general name for the business function and
academic discipline covering the application
of people, technologies, and procedures
collectively called information systems to
solve business problems

O MIS is a business function, similar to

Accounting, Finance, Operations, and
Human Resources
1-14
 INFORMATION TECHNOLOGY
BASICS
O When beginning to learn about
information technology it is important to
understand the following:
O Data, information, and business intelligence
O IT resources
O The challenge: departmental companies
O The solution: management information
system
1-15
 Data, Information, BI
O Data - raw facts that describe the characteristic
of an event

O Information - data converted into a meaningful

and useful context

O Business Intelligence applications and

technologies that are used to gather, provide
access to, and analyze data and information to
support decision-making efforts

1-16
Data, Information, BI

1-17
Data, Information, BI

1-18
Data, Information, BI

1-19
 IT Resources
O People use

O Information technology
to work with

O Information

1-20
 THE CHALLENGE:
DEPARTMENTAL COMPANIES
Common Departments Working Independently

1-21
THE SOLUTION: MANAGEMENT
INFORMATION SYSTEMS
Common Departments Working Interdependently

1-22
 THE SOLUTION: MANAGEMENT
INFORMATION SYSTEMS
O Systems thinking A way of monitoring the entire
system by viewing multiple inputs being
processed or transformed to produce outputs
while continuously gathering feedback

1-23
 THE SOLUTION: MANAGEMENT
INFORMATION SYSTEMS
O Management Information Systems (MIS)
A business function, like accounting and
human resources, which moves information
about people, products, and processes
across the company to facilitate decision-
making and problem-solving

1-24
 LEARNING OUTCOME
REVIEW

O Now that you have finished the

chapter please review the learning
outcomes in your text

1-25