Entrepreneurship

Entrepreneurship

It is the process of creating something new

with value of devoting the necessary time
and effort, assuming the accompanying
risks and receiving the resulting rewards of
monetary and personal satisfaction and
independence.
Entrepreneur

An entrepreneur is someone who seeks to

profitably solve a problem that the world
has, in exchange for enough monetary
compensation to achieve their dreams."
Clay Clark, CEO of Thrive15 -
Three Major Business Aspects

Organization Management
Management Human Resource Management

Market Research
Marketing Marketing Communications

Bookkeeping
Accounting Analysing, Forecasting, Budgeting
Business Plan

An essential road map for business success

What is a Business Plan for?
There are business plans written prior to
setting up an enterprise, which are similar
to a prefeasibility study and a feasibility
study.
There are business plans that are written
during the first few years of the enterprise
in order to guide the entrepreneur on
which strategies would be most beneficial
for the enterprise to take.
What is a Business Plan for?
There are business plans that are focused
on bringing the enterprise to a higher level
of growth, a period where the enterprise
has already reached its peak and would
want to enter into another endeavor by
recreating and re-establishing itself.
Uses of Business Plan
Helps the entrepreneur to navigate the
business. Serves as a guide.
Helps investors and financiers understand
the business.
Helps the managers and staff of the
organization to know the strategies and
programs of the enterprise
The Business Plan
I. Introduction
A. The Business Concept and the Business Model
B. The Business Goals: Vision, Mission, and Objectives
II. Executive Summary
III. The Business Proponents: Organizers with their Capabilities
and Contributions
IV. The Market, Macro Environmental Factors (STEEP)
V. Market Segmentation, Target Market and Main Value
Proposition
VI. Marketing Mix: The Enterprise Strategy
VII. Enterprise Delivery Systems
VIII. The C
IX. Environmental and Regulatory Compliance
Business Concept and Business
Model
Business Concept - contains the essence of
the enterprise. It stresses value of the
product offering to the target customers
who would most likely to buy it.

Business Model is a formula on how the

enterprise exactly plans to generate profit
out of the business
STARBUCKS
The Business Goals
Show the future and long-term prospects
of the enterprise

Composed of the vision, mission,

objectives, key result areas, and
performance indicators of the enterprise
Vision Statement

Is a companys road map, indicating both

what the company wants to become and
guiding transformational initiaatives by
setting a defined direction for the
companys growth.
University of San Agustin
Vision Statement
A premier academic community of life-long
learners working with one mind and one
heart to search for, discover, and share the
truth (Gaudium de Veritate) for the
promotion of authentic human and societal
development.
Mission Statement

Is a key tool that is as important as your

business plan. It captures, in a few succinct
sentences, the essence of your businesss
goals and the philosophies underlying them.
University of San Agustin
Mission Statement
The University of San Agustin is an
Augustinian, Catholic, and Filipino
Educational Institution that aims to form
the members its academic community in
virtus et scientia to serve Western Visayas,
the Philippines, and the world.
Objectives
A specific result that a person or system
aims to achieve within a time frame and
with available resources. In general,
objective are more specific and easier to
measure than goals.
SMART Objectives

S Specific
M Measurable
A Achievable
R Realistic
T Time Bounded
Seat work

Write your PERSONAL Mission and Vision

Statements
Write at least 5 objective for your stay here in the
University of San Agustin
The Executive Summary
A synthesis of the entire plan containing
the major argumentations of the business
proponent on why the business will work
and succeed

Should provide the business plan

audience all the arguments on why they
should participate in the business venture
Contents of an Executive
Summary
Should introduce and highlight the good
qualities of:
1. the business proponents and their partners;
2. the enterprise organization and its
capabilities;
3. the technology providers and their expertise
and experience; and
4. the suppliers and all the major service
providers.
Contents of an Executive
Summary
Should likewise describe the products/services
of the enterprise, their features and attributes,
and why they are the right ones to deliver to
the customers

Should then proceed to discuss and justify the

Enterprise Strategy and Enterprise Delivery
System
Contents of an Executive
Summary
Should present the capital structure of the
proposed business and show how this
structure will respond to the investment
programs and financial forecasts of the
enterprise.

Should also contain a section on the

environmental and regulatory compliance of
the proposed business, as well as the more
proactive programs to become a more
responsible corporate citizen
The Market and the Macro
Environment

Who are your competitors in the industry and

what are their comparative advantages and
disadvantages?
What are the SPEET Forces in the Market?
What is the market comprise of?
SPEET Forces
Social-cultural environment includes the demographics
and cultural dimensions that govern the relevant
entrepreneurial behavior. The structure, social status, and
dynamics of the population at large, as well as the peoples
beliefs, tastes, mores, customs, and traditions dictate the
major parameters of market behavior.
Political environment defines the governance system of
the country or the local area of business. It includes all the
laws, rules, and regulations on allowable and disallowable
business practices.
SPEET Forces
Economic environment is mainly driven by supply
and demand forces. It is the same factor that
drives the interest and foreign exchange rates to
fluctuate with the movement of the market forces.
Ecological environment includes all natural
resources and the ecosystem that defines the
habitat of man, animals, plants, and minerals.
SPEET Forces
Technological environment makes or breaks
competing participants in any industry. New
scientific and technological discoveries often lead
to the launch and commercialization of new
products with superior attributes or to rendering
the old ones obsolete.
Market Segmentation, The
Target Customers and the Main
Value Proposition
The business proponent must be very precise
about the target audience or target customers.

Target Customers must be of sufficient size,

sufficient paying capacity, and have sufficient
interest to purchase the products being offered
by the enterprise.

The Main Value Proposition is the unique selling

proposition of the enterprise.