MEDIA AND INFORMATION LITERACY (MIL)

LEGAL, ETHICAL, AND SOCIETAL ISSUES

IN MEDIA AND INFORMATION (PART 1)

INTELLECTUAL PROPERTY
FAIR USE AND CREATIVE COMMONS

Mr. Arniel Ping

St. Stephens High School MIL PPT 16
Manila, Philippines Updated: June 11, 2017
 LEARNING COMPETENCIES
Learners will be able to
define intellectual property (SSHS);
identify and explain the different types of intellectual
property (SSHS);
explain copyright, fair use, etc.vis-a-vis human rights
(MIL11/12LESI-IIIg20);
discuss current issues related to copyright vis--vis
govt./provide sectors actions (MIL11/12LESI-IIIg21);
 LEARNING COMPETENCIES

Learners will be able to

put into practice their understanding of the
intellectual property, copy right, and fair use
guidelines (MIL11/12LESI-IIIg17); and
explain actions to promote ethical use of media
and information (MIL11/12LESI-IIIg22);
 TOPIC OUTLINE
I- Legal, Ethical, and Societal Issues in media and Information
(Part 1)
A. Current Events: Digital Piracy in the Philippines
B. Intellectual Property in International and Local Context
1. Definition of IP
2. Types of IP
3. IP Rights (WIPO and R.A. 8293)
B. Fair Use (Fair Dealings) and Creative Commons
 CURRENT EVENTS 1

UB: Mahigit P100-M halaga ng pirated DVD,

nakumpiska sa Quiapo, Manila
(Aug. 2, 2016). GMA News and Public Affairs.YouTube. Retrieved
on Oct 5, 2016, from
https://www.youtube.com/watch?v=bABC_7wOI5g
 CURRENT EVENTS 2

BT: Suspek sa Pamimirata ng mga Pelikula at TV

Series, Arestado
(Oct. 3, 2016). GMA News and Public Affairs.YouTube. Retrieved
on Oct 4, 2016, from
https://www.youtube.com/watch?v=BaALtvPAUnA
WHY IS DIGITAL PIRACY A CRIME?

(Source: www.quickmeme.com and www.imgflip.com)

 WHAT IS INTELLECTUAL PROPERTY?

refers to creations of the

mind, such as inventions;
INTELLECTUAL literary and artistic works;
PROPERTY (IP) designs; and symbols, names
and images used in
commerce

(Source: http://www.wipo.int/about-ip/en/)
INTELLECTUAL PROPERTY IS PROTECTED IN LAW
WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?
 WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?

TYPES OF IP

COPYRIGH TRADEMARK INDUSTRI GEOGRAPHIC

PATENT
T S AL DESIGN AL ORIGIN
 TYPES OF INTELLECTUAL PROPERTY

TYPES OF DEFINITION
IP
1. Copyright a legal term used to describe the rights that
creators have over their literary and artistic
works
books, music, paintings, sculpture and films, to
computer programs, databases,
advertisements, maps and technical drawings
 COPYRIGHT

Source:
http://www.slidesha
re.net/DaeBogan/m
usic-publishing-
copyright-
administration-in-
the-internet-age
COPYRIGHT
 VIDEO PRESENTATION

The Creative Industry: Artists' Intellectual Property

Rights. (2012). cictcreativecontent's channel.YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=jA6q-jgyhgc
 REPUBLIC ACT 8293
INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES

COPYRIGHT VALIDITY PERIOD

LITERARY WORKS During the lifetime of the author plus
50 years after death
ART 25 years from the date of creation
PHOTOGRAPHIC 50 years from publication
WORK
AUDIO- VISUAL 50 years from publication
WORK
 REPUBLIC ACT 8293
INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES

COPYRIGHT VALIDITY PERIOD

SOUND 50 years from year recording took
RECORDING place
BROADCAST 20 years from date of broadcast
RECORDING
TRADEMARK Valid for 10 years and may be renewed
for a periods of 10 years
INVENTION Valid for 20 years from filing date
PATENT application
 CARTOON ANALYSIS

(Source: http://www.esa.int/About_Us/Law_at_ESA/Intellectual_Property_Rights/What_is_intellectual_property)
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
2. Patent an exclusive right granted for an invention
provides the patent owner with the right to
decide how - or whether - the invention can
be used by others
DESIGN
PATENT
APPLICATIONS
THE FAMOUS GRAVITY-DEFYING LEAN OF
MICHAEL JACKSON
PATENT
THE SHOES THAT MADE MICHAEL JACKSONS
ANTI-GRAVITY LEAN POSSIBLE
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
3. Trademarks a sign capable of distinguishing the goods or
services of one enterprise from those of
other enterprises.
TRADEMARKS
TRADEMARK INFRINGEMENT?
 TRADEMARK INFRINGEMENT?
Mars sues Hershey for trademark infringement over
MALTESER brand
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
4. Industrial constitutes the ornamental or aesthetic
Design aspect of an article
may consist of three-dimensional features,
such as the shape or surface of an article, or
of two-dimensional features, such as patterns,
lines or color
INDUSTRIAL DESIGN
INDUSTRIAL DESIGN
INDUSTRIAL DESIGN
DESIGN INFRINGEMENT?
PATENT OR INDUSTRIAL DESIGN INFRINGEMENT?
 TYPES OF INTELLECTUAL PROPERTY (IP)

IP DEFINITION
5. Geographical signs used on goods that have a specific
Indications and geographical origin and possess qualities, a
Appellations reputation or characteristics that are
of Origin essentially attributable to that place of origin
most commonly includes the name of the
place of origin of the goods.
GEOGRAPHICAL INDICATIONS AND
APPELLATIONS OF ORIGIN
GEOGRAPHICAL INDICATIONS AND
APPELLATIONS OF ORIGIN
 VIDEO PRESENTATION: FAIR USE

Copyright and Fair Use Animation

.(2014). Common Sense Education. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=suMza6Q8J08
 FAIR USE
Fair use means you can use copyrighted
material without a license only for certain
purposes.These include:
Commentary
Criticism
Reporting
Research
Teaching
 FAIR USE

Guidelines for Fair Use

A majority of the content you create
must be your own.
Give credit to the copyright holder.
Don't make money off of the
copyrighted work.
VIDEO PRESENTATION: CREATIVE COMMONS

Creative Commons & Copyright Info

.(2012).Lifestyle & Living. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=8YkbeycRa2A
CREATIVE COMMONS
is an American non-profit organization
devoted to expanding the range of
creative works available for others to
build upon legally and to share.The
organization has released several
copyright-licenses known as Creative
Commons licenses free of charge to the
public.
Website
https://creativecommons.org/about/
CREATIVE COMMONS
Attribution: You must credit the creator.
Non-Commercial: You can't make a profit.
No Derivative Works: You can't change the
content.
Share Alike: You can change the content, but
you have to let other people use your new
work with the same license as the original.
 CREATIVE COMMONS
HTTP://WWW.GCFLEARNFREE.ORG/PRINT/BLOGBASICS/COPYRIGHT-AND-FAIR-
USE?PLAYLIST=BLOG_BASICS
 VIDEO PRESENTATION

PINOY INVENTORS
.(2015). ABS-CBN NEWS.YouTube.
Retrieved on Oct 4, 2016, from
https://www.youtube.com/watch?v=yQSPEZSEWnk
CLASS ACTIVITY
 CLASS ACTIVITY PART 1

Watch the talk show Legal HD

Legal HD Episode 64 - Intellectual Property Code.

(2014). 9 News & Current Affairs.YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=IwEeTscHdng
 CLASS ACTIVITY PART 1

Answer and discuss the following guide questions:

1. How can the intellectual property protect the
rights of inventors, scientists, and artists?
2. What acts are considered as a violations of the
Intellectual Property Code?
3. What agencies are in-charge of implementing the
Intellectual Property Code?
 CLASS ACTIVITY PART 2:

Read The Intellectual Property Law of the

Philippines,
Textbook pp.72- 75
 CLASS ACTIVITY PART 2:

Answer and discuss the following guide questions:

1. What are examples of copyright protected works
under the Philippine law?
2. What is the difference between original works
and derivative works?
3. What are examples of works not protected by
copyright?
 CLASS ACTIVITY PART 2:
Answer and discuss the following guide questions:
4. Why is it important to protect intellectual
property?
5. As a student, how can you promote ethical use of
media and information?
REFERENCES

Media and Information Literacy Curriculum Guide by

DepEd
Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
http://www.wipo.int/about-ip/en/
http://www.slideshare.net/DaeBogan/music-publishing-
copyright-administration-in-the-internet-age
REFERENCES
https://www.legalzoom.com/articles/posting-cover-songs-on-
youtube-what-you-need-to-know
http://www.ipophil.gov.ph/images/Patents/IRRs/RepublicAct829
3.pdf
https://www.thoughtstopaper.com/knowledge/design-
patents.php
http://fairuse.stanford.edu/overview/fair-use/what-is-fair-use/
https://creativecommons.org/about/
http://www.gcflearnfree.org/print/blogbasics/copyright-and-fair-
use?playlist=Blog_Basics