INTERNATIONAL CASE McDONALDS

SERVING FAST FOOD AROUND THE

WORLD

BY
MANASA
JAYASREE
ACHYUTH
MAHESH
RAGHAVA
SWOT ANALISYS
STRENGTHS:
Largest food market share
QSC&V
Locally adapted food menu
Skilled workers
opportunities:
Growing dining out market
Take advantage of new trends
Increase demand in fast food
Have ability to develop new
products
weakness:
Similar offerings
Huge additional investment
Lower internal control
THREATS:
More health conscious
Change in technology
Strong competition
Negative publicity
Competitiors
HANDLING OPPORTUNITES
Home meal delivery
New products and services
Diversified into Beverage market
Growth of Franchise Restaurants
Demand for Organic Products
International Expansion
HANDLING THREATS
Local fast food restaurant chains
Huge outlet base more reachable to people
Low pricing strategy
Advertising
Changing menu according to country laws , people ,
culture
WHY DO YOU THINK Mc DONALDS
SUCCEEDED? WHAT STRATEGIES DID IT
FOLLOW IN EUROPE ?
QSC&V (quality , service , cleanliness and value)
Food menu based upon geography
Welcomes Families with children
Childrens are entertained with activities like --
Crayons and papers
Play land
Clown Ronald McDONALD
BASIC PHILOSOPHY
Be first in the market and establish your brand as
rapidly as possible by advertising very highly.
McDonalds adopts to different environments by
changing its advertising strategies based on local
themes.
In JAPAN burgers are introduced as snacks
McDonalds changes its menu based on Geographical
Locations.
 DIFFERENT ENVIRONMENTS
PESTE ANALYSIS
POLITICAL
ECONOMICAL
SOCIO-CULTURAL
TECHNOLOGICAL
ENVIRONMENTAL
SHOULD McDONALDS
EXPAND ITS MENU
NO -- McDonalds do not need to expand its menu .
McDonalds has been famous and liked for its very
short and well prepared traditional menu , which
people loves to have in their daily life. Even expanding
the menu requires more resources for varieties and
more skilled persons . Though it can add some items
according to regional tastes but it should not change
its traditional menu of burgers.
WHY DID McDONALDS SUCCESS
IN MANY COUNTRIES ?
Rapid expansion
QSC&V
Effective supply chain or channels of distribution
Traditional menu
Advertising strategy
Employment
Proactive measures
Low pricing
 SUMMARY
RAY KROC opened first McDONALDS in
late 1955s at California, U.S.A
MC.DONALDS is worlds leading food
service retailer restaurant
More than 30,000 stores across 119
countries
Serves 47 million customers each day
Well known brand & holds a leading share
in global market as quick service restaurant
SUMMARY
Mc DONALDS effectiveness and strategy are well
supported and well accepted by public as increasing
dining out snacks , growing in fast food industry in a
huge manner.
The company is delivering in a effective way and in
efficient manner as doing things right.
It achieved success by companys strategy and tactics
followed by them.
Its portfolio is converting threat into an opportunity
and ensuring best fit by using their strengths .
- R AY C R O C