Codes and Conventions

Codes: systems of signs, put together (usually in

a sequence) to create meaning

Conventions: habits or long accepted ways of

doing thingsthrough repeated experiences,
audiences become familiar with these
Types of Codes

Technical Codes:
Camera techniques, framing, depth of field, lighting, exposure and
juxtaposition

Symbolic Codes
Objects, setting, body language, clothing and color

Written Codes
Headlines, captions, speech bubbles, language style
The Languages of TV & Film

Camera
Lights
Sound
Editing
Setting
Costume
Actor expressions
Media Examples

Family films
-plot involves relationships and family conflicts
-setting usually in living room or kitchen
-no serious violence or bad language
-usually a lesson to be learned
-usually a happy ending
Freaky Friday (Disney)
Credit Card
Advertising
Tobacco
Advertising
What can we surmise
from this image?

To Kill A Mockingbird