describes two related activities: 1. the study of how money is managed and 2. the actual process of acquiring needed funds. Because individuals, businesses and government entities all need funding to operate, the field is often separated into three sub-categories: 1. personal finance, 2. corporate finance and 3. public finance. THE ROLE OF BUSINESS 1. Business is responsible for bringing into the market a wide array of products and services which were not previously available. 2. Business allows profit-making. 3. Business raises the standard of living depending to a large extent on the performance of business firms. What is business? Business is any lawful economic activity concerned with the production and/or distribution of goods or services for profit. Kinds of business 1. Commerce 2. Industry 3. services Commerce Business firms which are engaged in the buying and selling of goods and services are classified as those falling under commerce. Also included: Trading Merchandising Buy and sell marketing Some Examples of Commerce 1. Supermarkets 2. Dry goods stores 3. Peddlers 4. Sari-sari stores 5. Importers Industry Industries are those which are mainly concerned with production. Goods produced and which are called consumers goods, or those which are intended for use of business and industry and which are called producers goods. Types of Industry 1. Genetic industries 2. Extractive industries 3. Manufacturing industries 4. Construction industries Genetic Industries Involved in agriculture, forestry, and fish culture Extractive Industries Involved in the extraction of goods from natural resources. Mining, lumbering, hunting, and fishing Manufacturing Industries
Those which convert raw
materials into finished products Construction Industries
Firms engaged in building
infrastructures like airports, seaports, dams, highways, etc. Those involved in the construction of dwelling houses are included. Services service business is one which sells services to buyers. Service firms maybe classified as: 1. Recreation 2. Personal 3. finance Recreation Examples: 1. Movie houses 2. Television and radio stations 3. Theaters for drama and stage presentations Personal Examples: 1. Restaurants 2. Barber shops 3. Transportations 4. Hotels 5. Tailoring shops Finance Examples: 1. Banks 2. Insurance companies 3. Investment houses 4. Financing institutions 5. Credit unions 6. Savings and loans associations GOALS OF BUSINESS To attain: 1. Political influence 2. Family control of the business 3. Community involvement OBJECTIVES OF BUSINESS For a business to survive and grow, it must attain: 1. The provision of products and services to the community 2. The satisfaction of personal objectives like: a. Profits for owners b. Adequate salaries and compensation for executives and employees c. Psychic income for all, including pride in work, security, recognition, and acceptance 3. Protection and enhancement of the human and physical resources of society; and 4. Economy and effectiveness of operation. Most common reasons for business failures include the following: 1. Bad or improper management practices, including poor cost controls and poor hiring practices; 2. Poorly focused and executed marketing or inadequate marketing; 4. Poor location; 5. Failure to invest in new products and efficient technology; and 6. Lack of adequate financing. Why persons engage in business? 1. Provision of employment to people 2. Profits 3. Service to the community 4. Personal satisfaction 5. Means to earn a living 6. Achievement of power; and 7. Protection of ones self and family. ENTREPRENEURSHIP Two options to engage in business: a. To buy an existing business b. To create a business that he will operate Entrepreneurs Functions: 1. To supply the capital of the firm 2. To organize production by buying and combining inputs 3. To decide on the rate of output in the light of his expectations about demand; and 4. To bear the risk involved in these activities BUSINESS PROSPECTING Do not automatically grab the first opportunity that comes along. You should carefully scan the environment for other possible openings. You should prepare a list of alternative business opportunities and you should make your choice from that list. Business Opportunities 1. Increasing demand for basic commodities due to an increase in population 2. Rising prices (or costs) of existing products like construction materials; 3. Relaxation of government policies like the lifting of import restrictions 4. The development of a new service concept like the issuance and delivery of passports through courier service; 5. The development of a new product concept like the engine that runs on water; 6. The increasing demand for specialized services like manpower export services, health and fitness services, management consultancy, and skills training; 7. The increasing requirements of the wholesale and retail industry. BUSINESS PROMOTION It refers to discovery and exploration of a business opportunity with the purpose of converting it into a going concern. The three steps involved in business promotion: 1. Discovering the idea for a new business; 2. Determining the feasibility of the idea; and 3. Assembling the needed resources to start the business. MEANING OF FEASIBILITY STUDY It is a detailed investigation and analysis of a proposed business venture to determine its variability. It must contain the following: 1. Management study 2.Marketing study 3.Production facilities and the product 4. Taxation and legal aspects 5. Financing aspects 6. Profitability 7. Social desirability MANAGEMENT STUDY It is in this particular portion of the feasibility study where the following aspects are determined: 1. The appropriate form of organization 2. The internal structure of the organization 3. The owners and 4. The staffing pattern of the organization. Marketing Study 1. The future total demand for the product 2. The competitive situation of the product in the industry 3. An estimated annual sales volume 4. Future selling prices 5. The marketing program TECHNICAL STUDY The tax burden applicable to the project should be shown in this portion of the feasibility study. The design of it must be considered so that the tax burden is legally minimized. ASSEMBLING THE NEEDED RESOURCES It should include the ff: 1. Initial capital required 2. The essential properties 3. Processes 4. Personnel INITIAL CAPITAL REQUIRED 1. cost of organization 2. Working capital 3. Acquisition of fixed assets 4.Reserves