Professional Documents
Culture Documents
Career Success
Begins With
Communication
Skills
Your ticket
to work...
OR
Job placement
Job performance
Career advancement
Success in the new world
of work
Textbook Your
Your Guide
Guide
Instructor Your
Your Coach
Coach
Bonus See
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Resources http://www.meguffey.com
http://www.meguffey.com
Trends
Trendsin
in
New
New the
thenew
new Increased
Increased
work
work workplace emphasis
emphasis
workplace
environments
environments on
onteams
teams
Innovative
Innovative Heightened
Heightened
communication
communication global
global
technologies
technologies competition
competition
MaryMary
EllenEllen
Guffey,
Guffey,
Essentials
Essentials
of Business
of Business
Communication,
Communication,
8e 8e Chapter 1, Slide 6
The Process of Communication
MaryMary
EllenEllen
Guffey,
Guffey,
Essentials
Essentials
of Business
of Business
Communication,
Communication,
8e 8e Chapter 1, Slide 7
The Process of Communication
Verbally or nonverbally.
How may the sender
By speaking, writing,
encode a message?
gesturing.
MaryMary
EllenEllen
Guffey,
Guffey,
Essentials
Essentials
of Business
of Business
Communication,
Communication,
8e 8e Chapter 1, Slide 22
Four Space Zones for Social
Interaction Among Americans
MaryMary
EllenEllen
Guffey,
Guffey,
Essentials
Essentials
of Business
of Business
Communication,
Communication,
8e 8e Chapter 1, Slide 23
Keys to Building
Strong Nonverbal Skills
Good communication
demands special
sensitivity and skills
when communicators
are from different
cultures.
2008 Image Source Black/Jupiter Images
Context
Time
Orientatio Individualism
n
Culture
Communication Formality
Style
Context
High-context cultures (those in Japan,
China, and Arab countries) tend to be
relational, collectivist, and contemplative.
Context
Low-context cultures (those in North
America, Scandinavia, and Germany)
tend to be logical, linear, and action-
oriented.
Individualism
High-context cultures tend to prefer
group values, duties, and decisions.
Low-context cultures tend to prefer
individual initiative, self-assertion, and
personal achievement.
Formality
North Americans place less emphasis
on tradition, ceremony, and social rules.
Other cultures prefer more formality.
Communication Style
High-context cultures rely on
nonverbal cues and the total
picture to communicate.
Meanings are embedded at
many sociocultural levels.
Communication Style
Low-context cultures
emphasize words,
straightforwardness, and
openness. People tend
to be informal, impatient,
and literal.
Time Orientation
Time is precious to North
Americans. It correlates with
productivity, efficiency, and
money.
In some cultures time is
unlimited and never-ending,
promoting a relaxed attitude.
Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 1, Slide 34
Comparison of High- and
Low-Context Cultures
High-Context Low-Context
Cultures Cultures
Relational Linear
Collectivist Individualistic
Intuitive Logical
Contemplative Action-oriented