Changing Paradigms of

Management

Compiled by
Nimish Shah
Vibha Sahu
Kavita Baeet
Changing Management Prespective

Corporate
Social
responsibili
ty

Technolog
y
What is Knowledge Management??

Knowledge Management
is the ‘process through
which organizations
generate value from
intellectual and
knowledge based assets’
Knowledge Management

Managing loss of
knowledge due to
employee turnover

Avoiding repetition Organization Maximize customer

of mistakes KnolwegStrategy satisfaction

Increasing rate of
innovation
Process of Knowledge Management

 Creating store house of information

 Creating network for transferring information

 Creating procedures to ensure that knowledge gained

during the course of the work is passed on to others
doing similar tasks.
Knowledge Management System

KM succeeds fully when it is woven into the

fabric of an organization and becomes
intrinsic to an organization’s processes
 Common practices include –
 Formal rewards and recognition for KM oriented work
 Tools and mechanisms that encourage knowledge sharing
 Development of knowledge bases
 Intellectual asset management
 Metrics to evaluate KM initiatives
Knowledge Management -TATA STEEL

Initiated in May 1999

•Collaboration of people from various fields.
•Knowledge repository formed on corporate intranet
•Employee participation encouraged

May 2000
•Knowledge communities were formed.
•Seminars on KM were organised

May 2001
•Introduction of KM index

May 2002
•Performance evaluation linked to KM
•Rewards & recognition system for KM
Knowledge Management-British
Petroleum Plc (BP)

December 1994
Launch of Virtual Team Work Project
(VTP)
Benefits

•Improved Productivity Level

•Improved Group Interaction

•Focused Goal setting

Knowledge Management -IBM

Karen Ughetta, director, IBM

Collaboration and Knowledge,
leads 10 employees who focus on
KM from a corporate perspective.

IBM earned KMWorld's KM

Reality Award for 2005.
IBM - KM strategy
Asset management
One asset management solution is KnowledgeView .
IBM also supports a Worldwide Asset Reuse program .

On-demand learning
Demand Workplace portals:
Workplace training started to focus on critical job roles within IBM and deliver asset
management programs and best practices directly to the right audience

Learning@IBM :
New application on IBM's On Demand Workplace that streams profile-driven learning right to
learners' desktops . In August 2005, Learning@IBM had 100,000 visits and more than
400,000 page views.

Collaboration
Collaboration Central,-Companywide portal for collaboration guidance, tools and best
practices Jams -Open collaborative sessions to collaborate and share knowledge on a
particular topic Think Place -Innovation for IBM employees to submit ideas to solve business
problems or grow the business.
Corporate Social Responsibility

“ CSR is the obligation and responsibility of an

organization/company towards the society for
the inputs and cooperation that it receives from
the society ”

“Business can not succeed in a

society that is failing”
Corporate Social Responsibility -

 Adds value to the brand.

 Builds trust of the consumers.
 Impacts financial performance

12
TATA -CSR Initiatives
 Sir Dorabji Tata Trust (1993)
 Jamshedji Tata Trust (1974)
 J N Tata Endowment (1892)
 The JRD and Thelma J Tata Trust (1991)
 JRD Tata Trust (1994)
 Lady Meherbai D Tata Education Trust (1932)
 Lady Tata Memorial Trust (1932)
 MK Tata Trust (19958)
 Sir Ratan Tata Trust (1918)
 R.D Tata Trust (1990)
 Tata social Welfare Trust & Tata Education Trust (1990)
Ballarpur Industris Ltd – CSR
Objectives:
 Environment friendly process in production.

 Sustained effort in preserving environment

 Employee Well being.

 Community Relationship

Initiatives
 2003 -CSR as part of the reporting system.

 The Employee Volunteer Program (EVP).

 Conclusion
‘’The paradigm shift in the
management thought is a shift
from emphasis on information to
Knowledge management and shift
from philanthropy to corporate
socials responsibility. Companies
are increasingly becoming aware
due to Media and It explosion of
the shift an are adapting to it by
incorporating knowledge
management initiatives and
Corporate social responsibility
programs’’
Thank You!!!