Professional Documents
Culture Documents
Shashank Vashist
160103124
Company Structure
Karl Mansfield
Director- Sales and
Marketing
Vidisha Nath
Human Resource head
Tanya Guha
Sales Consultant Sales Consultant
Sales Consultant
Market Analysis
Shoes in two categories:
Sports & Non Sports
Only 20% people in for Sports shoes
80% had very little involvement in sports related shoes
Basic need of most people is of walking from one place to another, thus a
need for a shoe that can provide cushioning as well as stability to feet.
Focused on more visually appealing product rather than the benefits it
provided
Potential Targets:
Fitness clubs
Jogging parks
Sports clubs
Sales Strategy
Feedback from visitors of the store was Product:
more valuable than research at Teffer Sum of many engineering skills & technological inputs
Designed for stability, cushioning, right kind of protection
Watching sales team gave fresh for the foot
insights into sales training
Children:
Pressure to perform and excel , not a fun activity anymore
Need to cater to schools to increase awareness about the benefits of Tefer products.
Environment Analysis
Changes in social and environmental favour the fitness industry
Long working hours and sedentary lifestyle generate a need for some physical
activity
Tefer can benefit in this environment by promoting their value proposition.
The need for training
Train the teams to know the benefit they might get from products
Train them so they can gauge the benefits themselves
Training in a sport would help them understand the activity by personal
experience
Empathy generation by personal experience, and link the needs of consumer
to the value offered by the product
The training teams to be a cross functional mix from sales team, agency,
manufacturing and Key vendors of Teffer, to help knowledge transfer.
Training program