Name Roll No.

Mohammad Mahmudul Hasan 33013

Nandhipan Das 33063
Md. Asabur Rahman 33005
Md. Fahad Al Amin 32052
Salman Mohammad 33004
 PRAN FOOD LTD.
STRATEGIES OF Creating and
Capturing Customer Value
PRAN Food LTD.

Mission statement:Poverty and Hungers are Curses.

Vision:Improving Livelihood
 What Is Marketing?
Marketing is based on thinking about the business in terms of customer needs and
their satisfaction. It is the management process through which goods and services
move from concept to the customer.
Capturing
Value from
Creating Value for Customers and build customer relationships
customers in
return
Capture
Understanding Construct an Build value
Design a
the integrated profitable from
customer
marketplace & marketing relationship customers
driven
customer program that & create to create
marketing
needs & delivers customer profits &
strategy
wants superior value delight customer
equity
Marketing Process
 Understanding the Marketplace
and Customer Needs
(Customer Needs, Wants, and Demands)
NEED WANT DEMAND
PRAN recognized the need of PRAN Food ltd has 10 Categories Depending on the demand of
food and beverage in the society of food in the market and customer it is producing near
and produce to satisfy the recently it has introduce two about 200 food product item
market. more categories of product in its which are distinctive by its size
All the PRAN products are current market. and flavor.
produced as per international
standards maintaining highest
level of quality at every stage.
Business Portfolio of PRAN Food
ltd.(WANTS)

Fruit Mineral Carbonated

Chocolates, Frozen
water
Bakery Beverage Snacks Culinary Confectionary Candies & Dairy food
Juice Gums

New Categories
Rice item
Cup Pudding
Understanding the Marketplace
and Customer Needs
(Supplier And Competitor)

Supplier:
Its native farmer PRAN Food Ltd.
is its supplier. It -Super shop
collect major -Retailer Consumers
portions of its Competitors: -Grocery shop
raw materials -Globe Soft Drinks
from them Limited
-Akij Foods and
Beverage Limited
-Others
Major Environmental Forces
Designing a Customer-Driven Marketing Strategy
(Marketing Management Orientations)

Production Marketing Societal

Concept Concept Concept