NEWS

By 2020 it is thought that 50 billion to 100

billion devices will be connected to the
internet.
 Synergy v/s Dysergy -1
The whole is greater or lesser than sum of its parts.
1 + 1 could be 2 or 11 or 111.
This effect is known as Synergy.
In any organisation, Resources, Strengths, Weaknesses,
behaviours do not exist independently but they act together.
If these strengths, and resources and behaviour in the
Organisation are directed properly, then a Synergistic Effect
could be seen. The Organisation should cultivate Win-Win
and open communication with philosophy of Seek to
understand first and then to be understood.
In such an atmosphere, two or more strong points add up to
something more than its arithmetic sum. This is Synergy.
Similarly, two or more weaknesses acting in tandem can
damage more than its arithmetic sum. This is Dysergy.

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 Synergy v/s Dysergy -2

In practice if functions like Product, Pricing, Distribution and

Promotion, work in harmony and support each other, then,
synergistic effect could be seen in Marketing. Similarly, if
Marketing and Production areas support each other, then
synergistic effect could be seen in Operating Efficiency.
Marketing inefficiencies could result in reduction of operating
efficiency as dysergistic effect.
Synergistic Effects are results of quality and type of internal
environment existing within organisation. These effects will
only lead the organisations to develop competencies and
ward off external threats.

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Some of examples of the types of questions you will
investigate include:
What is the optimal price to charge for a product?
What is the most effective way to control the flow of
products between the firm, its suppliers and its customers?
How does product labeling influence purchase?
How do consumers react to different marketing stimuli
such as price, advertising content, display etc.?
How do consumers learn to use new and complex
products? How does their learning translate to marketplace
behavior?
How does social media usage influence consumer behavior
and/or firm strategy?
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