INTRODUCTION

Hello, my name is Chukwudi Ebite and this is my sister Nkechi Ebite

we are the founders of CEEN a business information provider.
ESTABLISH CREDIBILITY
CEEN is a new company my sister and I just started for 18 months of
research on the importance of business information to the survival or
growth of a small business.
Our business was established to give small business owners as well as
managers state-of-the-art information about their business, which big
business owners such as Aliko Dangote enjoy
Our business philosophy is curiosity saved the cat
STATE YOUR COMPETITIVE
ADVANTAGE
What separates us from our competition are:
Our technical superiority in the provision of financial information;
Our products are uniquely made for our clients who are small business
owners and managers in Rivers State as opposed to the standard information
you will get from our competitors;
We are obsessed about your business well being because we recognise and
respect the symbiotic relationship we share.
GIVE QUALITY ASSURANCES AND
QUALIFICATIONS
We studied Product Management as well as Finance and
Management in the University of Liverpool and Exeter respectively.
You can check our group CV to have an idea of our educational
qualification.
We guarantee you that if the information we give you is not enough
then please dont renew your subscription with us.
SPIN
SITUATION QUESTION
Do you get monthly or quarterly update about the health of you
business?
PROBLEM QUESTION (1)
Okay so is there a way that you know if you have made a profit of
1million or a loss of 200,000?
IMPLICATION QUESTION (1)
If you have no way of telling if you are making a profit of 1million or
a loss of 200,000 wouldnt like to know if you are profitable or not,
so that you will stop your business from making more 200,000 loss
or increase its profit to 2million?
NEED-PAYOFF QUESTION (1)
If I was to present you, my report that would help you track your
monthly profits and losses, so as to help you save or improve your
business will you be interested?
PROBLEM QUESTION (2)
How do you know that your business is worth 10million or
150,000?
IMPLICATION QUESTION (2)
If you have no idea of your business net worth i.e. 10million or
150,000 how do you know the amount of money you will be left
with after you have covered your liabilities?
NEED-PAYOFF QUESTION (2)
If I had information for you of a report that could keep you informed
about your business monthly net worth, to help you increase it to
15millon will still be interested?
PROBLEM QUESTION (3)
How do you know which costs are out of control? For instance, how
do you know if it is your rent that is eating 50% of your monthly
profit, when it might shock you only to find out that it is your
transportation that is doing the damage?
IMPLICATION QUESTION (3)
If you have no idea which cost i.e. rent or transportation is consuming
50% of your profit - how do you, reduce the cost? And if you cant
reduce the cost, how can you increase your profit?
NEED-PAYOFF QUESTION (3)
If I showed you a document you can use to identify the actual costs
reducing your profits whether rent, transportation, ads or
maintenance, will you be interested in it?
PROBLEM QUESTION (4)
Just imagine, how will you know that for you to make a profit of
800,000 you have to make sales of up to 4million?
IMPLICATION QUESTION (4)
Dont you think that by not knowing you have to make sales of up to
4million to get a profit of 800,000 - you are more likely to easily
complain about your business, your customers or the economy which
could dampening your morale and cause you not to aggressively
achieve your desired profit?
NEED-PAYOFF QUESTION (4)
Now think about it for a moment, if I told you that I have just the tool
to help you know how much you have to sell to make your dream
profit as well as give you some helpful tips to grow your sales will be
interested?
PROBLEM QUESTION (5)
If you dont get any monthly report, how do you know that your
weekly sales is 200,000 and your monthly sales is 800,000? And
how do you know if for the past 4 months your sales have been
declining slowly at the rate of 6%?
IMPLICATION QUESTION (5)
How do you improve your sales above 800,000 monthly, when you
are not aware it is your standard monthly sales? Or think about it,
how will be worried in the sales drop to 750,000, when you dont
know it is suppose to be 800,000 monthly? How do you stop your
6% sales decline when you have no idea it is happen to you in the first
place?
NEED-PAYOFF QUESTION (5)
If I were to illustrate to you are great tool that will aid you keep track
not just of your monthly of 800,000 but also your 200,000 weekly
sales, so as to help you focus on improving your sales or halting any
6% sales decline you may be suffering, will you be interested?
PROBLEM QUESTION (6)
How would you know that you need 150,000 injected into your
business for it to survive yet on the surface your business looks
profitable and growing?
IMPLICATION QUESTION (6)
Are you aware that a business can be profitable and growing but yet
fails? How do you stop your profitable and growing business from
such horrible fate when you dont know that last month you ran out
of 150,000 in cash?
NEED-PAYOFF QUESTION (6)
If I decided to inform you about my report that will help you monitor
your cash flow such as to know that you that you ran out of 150,000
last month so that you plan against it next month will you be
interested?
PROBLEM QUESTION (7)
Do you know if you have to save 20,000 monthly or 5,000 weekly
to cover your fixed cost such as your car or your shop sign post for the
next 3 years?
IMPLICATION QUESTION (7)
Do you see the danger of your business running out of cash because
you didnt save the necessary 20,000 monthly or 5,000 weekly to
cover your fixed cost such as your car or your shop sign post, which
could further lead to a business failure?
NEED-PAYOFF QUESTION (7)
If I showed you a tool that will help you save the necessary 20,000
monthly or 5,000 weekly to cover your fixed cost such as your car or
your shop sign post so as to avoid running out of cash which could kill
you business, will you still be interested?
PROBLEM QUESTION (8)
If you have no monthly report to show the health of your business,
what document or thing do you use to convince potential investors or
creditors such as family and friends, partner, banks and other
institutions to invest 50million into your business?
IMPLICATION QUESTION (8)
If you dont have any tool to use to convince potential investors or
creditors such as family and friends, partner, banks and other
institutions to invest 50million into your business, how do you grow
your business or save your business from occasional cash shortages
that kills 1 in 4 businesses?
NEED-PAYOFF QUESTION (8)
If I was to show you a tool that will state the health of your business
and help you get funds from potential investors or creditors such as
family and friends, partner, banks and other institutions to invest
50million into your business so as to make it grow and fight cash
shortages will you be interested?
 FAB
I will like to introduce to you the tool you need to solve the problems we have
just discovered
The IBEA 1-Report
(Individual Business Evaluation and Analysis Report)
IBEA 1-REPORT: PRODUCT FEATURES
The IBEA 1-Report has the following:
Income Statement to give you information about your operation;
Balance Sheet to inform you about your worth;
Statement of Cash Flow to inform you about the flow of cash in your business;
Trend Analysis to show you the ;
Financial Ratios;
Dashboard Report;
Variance Table;
Statistical Analysis; and,
Comparison Table.
IBEA 1-REPORT: PRODUCT
ADVANTAGES
The advantage of using the IBEA 1-Report are:
Monthly update of your business net worth;
Monthly update of your business profitability;
Monthly update of your hidden business costs;
Monthly watch of your business break-even point;
Monthly update of your profit, sales and cost trends;
Monthly update of the movement of cash in your business;
Monthly update of your business fixed asset savings progress;
IBEA 1-REPORT: PRODUCT BENEFITS
The benefit of using the IBEA 1-Report are:
You are better informed about how profitable business in the previous month;
You are better informed about how the previous months operations affected your
business net worth;
You are informed of hidden business costs you had no idea were eating you profits
as well as your assets;
You are on top of how much you must sell to get your desired profit for the next
month;
You are informed about your sales, profit and cost progress or decline;
You are informed about cash shortages before they eventually occur;
You will be able to see how close you are to replacing your fixed assets.
IBEA 1-REPORT: PRODUCT PROVE IT!
However, I can guarantee you that if our IBEA 1-Report doesnt
contain the:
Financial Statements;
Trend Analysis
Financial Ratios;
Dashboard Report;
Variance Table;
Statistical Analysis; and,
Comparison Table, I promised you then please end your subscription with us.
IBEA 1-REPORT: PRODUCT TRIAL
CLOSE
I can see you are excited about the IBEA 1-Report. On a scale of 1 to
10, how do you feel about the IBEA 1-Report solving some of your
business problems you are facing?
IBEA 1-REPORT: MARKETING PLAN
FEATURES
For you to get the best out of the IBEA 1-Report,
You have to give us detailed information about you business during the month.
You will get the report within 6 working days after recording your closing inventory.
When you receive the report have a quick look at the visual diagrams.
You should compare the results of your past performance as well as our industry
benchmark.
You should use the trends and probabilities.
You should use the report to plan your next month business operations.
If you dont understand any part of the report you can call us at anytime to explain
it to you.
IBEA 1-REPORT: MARKETING PLAN
ADVANTAGES
With the information you provide us, the report will give you a more accurate condition
of your business health.
With the visual diagrams, you get a easy, quick and comprehensive view of your
business within minutes.
With the comparison table you can easily judge how well you are doing relative to your
past as well as your competitors.
With the trends and probabilities, you will be able to easily forecast or predict risks or
reward in your business sales, costs or profits.
With the early delivery of the report before middle of the next month you will be able
to make better decisions and plans for the next month or two.
With our availability in explaining any item in the report you will easily understand the
document.
IBEA 1-REPORT: MARKETING PLAN
BENEFITS
The benefits of following our instructions are:
You will have a timely feedback of last months operations.
You will have a better understanding of your business profitability and net
worth.
You will be able to take the important steps you need to increase your sales
and profits.
You will be able to also reduce your costs as much as possible.
You will easily be able to track your competitors and see what they are doing
as well as copy anything useful you identify on the report.
IBEA 1-REPORT: MARKETING PLAN
PROVE IT!
I can guarantee you that if you use our IBEA 1-Report the way we
have advised you to do and yet:
Cant tell if your business is profitable or cant tell your business net worth
Cant explain your sales, cost or profit trend
Dont know if you are progressing in comparison to your past and
competitors,
Don't receive your report within 6 working days of the start of the next
month; and,
Don't receive any explanation from us when you ask us to come and explain
to you with 72 business working hours, then please end your subscription
with us.
IBEA 1-REPORT: MARKETING PLAN
TRIAL CLOSE
I have a feeling you like the power our IBEA 1-Report can giving as you
run your business in this harsh economic climate. Did I guess right?
IBEA 1-REPORT: BUSINESS
PROPOSITION FEATURES
We offer 3 classes of the IBEA 1-Report to carter to the financial
capabilities of our clients. They are:
Standard
Executive
Premium
IBEA 1-REPORT: BUSINESS
PROPOSITION ADVANTAGES
Our Standard package is for those who just want
While our Executive package contains
Finally our Premium has
IBEA 1-REPORT: BUSINESS
PROPOSITION BENEFITS
IBEA 1-REPORT: BUSINESS
PROPOSITION PROVE IT!
IBEA 1-REPORT: BUSINESS
PROPOSITION TRIAL CLOSE
OBJECTIONS
STALLING OBJECTIONS
Client: I have to think this over
Me: I understand that you want more time to think. I would be interested in hearing your thoughts about
the reasons for and the reasons against subscribing the IBEA 1-Report that would help you track your sales,
costs and profits.
Client: Im too busy
Me: I appreciate how busy you are. When could we visit you again to discuss how the IBEA 1-Report will give
vital information about how profitable and competitive?
Client: Im too busy. Talk to _____ first.
Me: We almost never deal with anyone except the owners and managers who will easily and authoritatively
understand the importance of the IBEA 1-Report in aiding them become more profitable and competitive?
Client: I plan to wait until the end of the week/month/year.
Me: Two of my best clients said exactly what you just said. Once they subscribed, they were sorry they
delayed getting the IBEA 1-Report which would have aid them become more profitable and competitive.
STALLING OBJECTIONS