HRM STRATEGY

ORGANIZATION STRUCTURE OF
A RETAIL OUTLET
 DESIGNING THE
ORGANIZATIONAL STRUCTURE
DEFINE THE TASK TO BE PERFORMED.
GROUP THE SIMILAR TASK TOGETHER TO
FORM A JOB.
 ORGANIZATION DESIGN
CONSIDERATION
SPECIALIZATION
RESPONSIBILITY AND AUTHORITY
REPORTING RELATIONSHIP- TO MANY OR
TO FEW BOTH REDUCE EFFICIENCY .
IDEAL NUMBER IS BETWEEN 4- 12
PEOPLE.
 Store
manager

Asst store
manager

Department Finance
Marketing
manager department

Assistant Visual
Head cashier
department merchandize

Team leader Cashier 2

Cashier 1

Team
members
 Store
manager

Asst store
manager

HR
manager
IT
CSD LOGISTICS
MAINTAINENCE,
HOUSEKEEPING
SECURITY
 CLUSTER
MANAGER

STORE STORE STORE STORE STORE

MANAGER 1 MANAGER 2 MANAGER 2 MANAGE 4 MANAGER 5
 CEO

DIRECTORS

NATIONAL
MANAGER-
OPERATIONS

REGIONAL
MANAGER

STATE
MANANGER

TERITORY TERITORY
MANAGER
MANAGER

CLUSTER CLUSTER CLUSTER CLUSTER

MANAGER 1 MANAGER 2 MANAGER 4 MANAGER 5

CLUSTER
MANAGER 5
 DIRECTOR

NATIONAL NATIONAL NATIONAL

NATIONAL
MANAGER MANAGER - MANAGER -
MANAGER HR
OPERATIONS MERCHANDIZING MARKETING
DEPARTMENTS IN BIG BAZAAR
APPAREL DEPARTMENTS- LADIES, MENS
KIDS DEPARTMENY-INFANT, BOYS, GIRLS
FOOTWEAR DEPARTMENT
FURNITURE BAZAAR
MOBILE BAZAAR
SHRINGAR
GOLD BAZAAR
PLASTICS, UTENSILS, CROCERY(PUC)
HOME LINEN DEPARTMENT
HOME DECOR
 BEVERAGES- WATER, COLD DRINK , JUICES
STAPLE DIET- DAL, RICE. MASALA,
DRYFRUIT,OIL
CONFECTIONARIES BAKERY ITEMS ,
SWEETS, CHOCoLATES
ELECTRONIC BAZAAR
HOME CARE- PHENY, DISHWASH
PERSONAL CARE- SOAP, SHAMPOO,
CREAMS
 Department manager
Store manager
Taking care of
The person
ultimately one entire
responsible for the department
day to day Reporting to him
operations of a are the assistant
retail store.
department
All employees in the
manager, the
store report to a
store manager. team leader and
all the team
members.
 Finance department
HR DEPARTMENT
SELECTING The income expenditure
statement of the store.
TRAINING
Budgeting
MOTIVATING The head cashier
RETAINING reports to them.
Depositing the earnings
in the company account
 Marketing manager
It's said that people need to hear an offer at least seven
times before they buy.

The Marketing department is responsible for marketing of

products through different media like TV, radio, newspapers,
banners, placards etc.

The marketing department has to decide and identify the most

effective medium to attract the customers to thereby
increasing the sales.

The department has to design creative and attractive

advertisements through which the companys products can be
promoted to the customers. The company has to visit different
companies and has to enter in tie-ups for all its advertisement
VISUAL
MERCHANDIZER

An art by which a
retailer makes
the store talks
to its customer.
The color signage
lights look & feel
of the store
 GAINING COMPETITIVE ADVANTAGE
THROUGH HUMAN RESOURSE
LABOUR COST ACCOUNTS FOR A
SIGNIFICANT PERCENTAGE OF RETAIL
COST.
THE EXPERIENCE THAT MOST
CUSTOMERS HAVE WITH A RETAILER IS
DETERMINED BY THE ACTIVITIES OF
EMPLOYEES. THUS EMPLOYEES CAN BE
A MAJOR DIFFERENTIATING FACTOR.
DIFFICULT FOR COMPETITOR TO
DUPLICATE
 MOTIVATING RETAIL
EMPLOYEES
FINANCIAL MOTIVATORS

1. INCENTIVES-
a)- COMMISSION
b)- BONUS
c)- ESOP-Employee Stock Ownership Plan

Recognition & PRAISE employee of the month

awards- trips , dinners
COMPETITION
AUTHORITY
Promotion
JOB ENLARGEMENT
JOB ROTATION
 TRENDS IN HRM
MANAGING DIVERSITY- FROM MELTING
POT TO SALAD BOWL
INCREASING LAWS
INFORMATION Technology