Cognitive dissonanace

What IS
COGNITIVE DISSONANCE

POST PURCHASE- MARKETERS NEED TO

ADDRESS THIS IN AN EFFECTIVE WAY
 CAUSES
SUBSTITUTES
ATTRACTIVENESS/FEATURES/FUNCTIONALITIES
OF A FORGONE PRODUCT
LACK OF INFORMATION/KNOWLEDGE ABOUT
THE THE PURCHASED PRODUCT
OPINION OF OTHERS
UNUSED PRODUCT
DEGREE OF INVILVEMENT
DISPOSAL OF PRODUCT AFTER USE/
EXPLOITATION OF THE PRODUCT TO THE
MAXIMUM
EXPECTATION AND REALITY DOESNT MATCH
 REDUCTION
REMINDER ADVERTISEMENTS/REASSURANCE
ADVERTISEMENTS
SERVICE AFTER PURCHASE
PROVIDING INFORMATION DURING
PURCHASE AND AFTER
RISK OF SHIFTING TO ALTERNATIVES/USP
INVOLVE THE CONSUMER DURING PURCHASE
PROCESS