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Asian Paints

Gauging Engagement
About Us
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2

Market Share Where are we today?

Company was formed in 1942 in


a garage in Mumbai
Asian Paints
The company has had a CAGR
of 15-16% over the past 5 years
Rest of the
Inudstry in 2012 (0.2 Trillion INR)
We have operations in 17
countries with 24 plants (as of
2012)
Challenges to face 3

Boosting Appraisal Poaching Growth and Reinventing


Loyalty Development Culture

All of these challenges can be clubbed under the umbrella heading of Employee
Engagement, which is the primary problem that the organization faces.
Our Criteria 4

Increasing Employee Engagement

Reducing Poaching and Attrition

Boosting Employee Morale


Recommendation 5

Creating a Culture of Employee Delight


The Motivation Hygiene Theory of Motivation 6
Issues to Address
Rewards not proportionally linked to employees
appraisal

Work conditions unsatisfactory at lower


and mid levels

Not enough avenues for career advancement and


personal growth for Employees

Redefining Organizational Culture and Core Values


Issue 1: Rewards 8

Rewards system should be reworked to show a


clear correlation with the employees appraisal

Replace Bell Curve with Absolute Ratings which will


include tracking:
- Sales targets
- Peer feedback
- Role specific matrix
Issue 2: Work conditions 9

- Invest in Infrastructure to improve Hygiene factors


- Create a more productivity inducing working
environment (Events covering all levels of
employees in the organization for Knowledge
Transfer, Networking and identifying potential
replacements for the top jobs)
Issue 3: Career Advancement 10

- A more hands on approach by the HR in


employees career progression
- Hold need based training programmes for all
employees throughout the employee lifecycle
Issue 4: Organizational Culture 11

- Top management revisits the core values of the


company along with HR experts to reflect the
needs and expectations of the current workforce
- Organize regular interactions and events for
employees outside the purview of work related
responsibilities
Siddhant Shekhar
Akshay Singh
Shreya Chopra
Harjeev Singh

Thank you!

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