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1.

Customer relaations &


1. Lack of marketing
It support
2. New products can
2. Strong distribution
Existing shoe legacy
channels
3. Competitor can copy the
3. Product diversification
service model.
4. Innovation

1. Expansion in Asia 1. High Competition, low


2. Growing Internet users entry market barriers.
3. Takeover by Amazon 2. Cyber Attacks
adds more worth 3. Global Economic Crisis.
Value Chain
Firm Infrastructure (Finance, strategic planning)
SUPPORTING

Human Resources Management (Recruiting, Training,


Development Employee)
Technology Development (R & D Services, Services
Improvement))
Profit
Procurement (Purchasing Product) Margin

Coordination
PRIMARY

Arrangement Customer
Brand
(Shipping & Service
Delivery)

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