PROJECT

MANAGEMENT
TMM3084
PROJECT PROPOSAL
SIR AZRIL BIN OTHMAN
Prepared by: Knight Production
PROJECT OVERVIEW

2.1 Proposed Project

1. Video
1. ThisvideowillbecommercializeofAKI47shopbytheirservice
provided.Astheyareinfoodandbeverageindustryitwillbelotof
competitiveamongtheircompetitor.So,inthisvideowewillbegiving
ourbestanddoingthisvideomoreunique.

2.2 Project Objective

2.2.1 Tomakesurethepeopleareknowntheirexistence.
2.2.2 TopromotetheirbakeryandtheirAkibreadastheirspecialmenu.


2.3 Target Audience

2.3.1 DemographicduetolocationatBandarSriPutra,Bangi.
2.3.2Pshychographicbecauseofvaluesthattheyprovideintheirfoodand
beverage.

2.4 Benefits of Proposed Project

2.4.1 TomarkettheexistenceandspecialtyAKI47shopoutsideSelangorarea.
2.4.2Cangeneratethemtogainmoreprofit
3. PROJECT SCOPE

3.1 Synopsis

3.1.1-Aki47istheshopwheretheysellallthehandmadebakery.Sowearetrytointroduce
eachofthebakerythattheymadebytheirself.Themainpointhereistomakesurethespecialty
ofAKI47istogetallthoseattention.

3.2 Storyline (Video)

3.2.1- In the beginning of the video, we will show the location of theAKI 47 shop. Then, we
directlymakeashotofthesignboardoftheshop.Andthenwearedoingpointofviewshotto
surroundinginsidetheshop.AlsowewillrecordfewingredientsthatwillbeusedtomakeaAki
bread.Afterthanthat,wewillshowthefinallooksofAKIbreadandanotherfewoftheirbest
menu.Attheendofthevideo,wedoashotsignboardinsidetheshop.
4. ESTIMATE COST

4.1 Product

Client: AKI 47 Enterprise

Type of Product: Video Commercial
Running Time: 90 seconds
Production Name: Knight Production
# Item Per Unit Total

1. Conceptualizing RM900

2. Voiceover Script -

3. Graphic Design RM800

4. Animation -

5. Music:-
Sound FX RM250
Background music RM250
Voiceover

6. Talent / Artist -

7. Production Cost RM800

TOTAL : RM3000
Rough Storyboard
Gantt Chart