Flow of Presentation

Introduction of bank and Company

Network of IDBI Bank
Objectives of Project
Meaning of CASA
Solutions for Increasing CASA Ratio
Scope and Limitation of Study
Research Methodology
Suggestion and Conclusion
References
1
Introduction of Bank

Bank is a financial institution which receives deposits from the public

and lends them for investment purpose .

Banking is a service industry .

Banks provide financial services to the people , business and

industries.

2
 Introduction of Company
The Industrial Development Bank of India Limited commonly known by its
acronym IDBI.
It is one of India's leading public sector banks and 4th largest Bank in overall
ratings.
RBI categorized IDBI as an "other public sector bank". It was established on
July 1, 1964 by an Act of Parliament .
The main aim behind setting up of IDBI was to provide credit and other
facilities for the Indian industry, which was still in the initial stages of growth
and development.
The Industrial Development Bank of India (IDBI) was established under an Act
of Parliament as a wholly owned subsidiary of the Reserve Bank of India. IDBI
Bank Ltd. is a Universal Bank with its operations driven by a cutting edge core
Banking IT platform. IDBI Bank logo indicates the Human Development. 3
 Introduction of Company
The Bank gives Sunday Banking for customer satisfaction and for their
convenience.
The Bank has also set up an overseas branch at Dubai and have plans to open
representative offices in various other parts of the Globe, for encashing
emerging global opportunities.
The Banks experience of financial markets will help them to effectively cope
with challenges and capitalize on the emerging opportunities by participating
effectively in the countrys growth process.
The Bank's total business, during FY 2013-14, reached Rs. 4,33,460 Crore,
Bank earned a net profit of Rs. 1121 Crore, Bank having deposits 2,35,774
crore, Bank having a Gross Income 29,576.
4
 Meaning of CASA
Current Account
Current accounts are specially for customers those who have to carry out
business and large number of transactions in the account every day. There
are no restrictions on the number of transactions in current accounts.
No interest is paid on the balances in current accounts.
Savings Account:-
Savings Bank accounts are specially for individual persons or jointly
individual (Joint Account), which have a transaction limit at every day. i.e.
Cash withdrawn once at a day and 100 times deposition at every year.
Bank Pay interest on this account. i.e. Currently 4% Interest rate on saving
account
5
 Analysis of CASA Ratio
Deposits in Current & Savings Account
CASA Ratio =
Total Deposits In Crore

March 2013 FY14 - 15

March 2014
Particulars
June 14 June 14 Mar 15
Budget Actual Difference
Budget Actual Difference Actual Budget Budget

CASA 101.28 100.48 -2.76 84.18 133.49 49.31 101.14 81.08 135.75

CA 29.05 46.86 17.81 26.71 41.96 15.25 34.78 25.50 44.22

SA 72.23 53.62 -18.62 57.47 91.53 34.06 66.36 52.58 91.53

6
 Marketing Strategy
The bank has two ways of marketing namely:-
1. Through Branch
2. Through Sales Department

1. Through Branch:-
In this method they talk directly to the existing customers about the various
new schemes and other important information.
According to the bank people this method is effective but the information does
not go to large number of people.
Because of this method the people are not aware of various schemes and
important announcements about bank so they cannot open account with us.
7
 Marketing Strategy
2. Through Sales Department
In this method the sales department employees take the whole responsibility
of giving the information to common people about the new schemes and
facilities.
The employees take the help of pamphlets, advertisement in television, etc.,
go door-to-door for distributing pamphlets, give advertisements on internet on
various websites most visited by people, etc.
This method has positive impact that the people come to know about the
various new schemes and facilities.
This method is approved by the employees.

8
 Scope of Project
CASA stands for current and savings account. Different kinds of deposits
current account, savings account.
A high CASA ratio indicates that a higher portion of the banks deposits come
from current and savings accounts.
This means that the bank is getting money at low cost, since no interest is paid
on the current accounts and the interest paid on savings account is usually low.
Current and Saving Accounts are demand deposits and therefore pay lower
interest rates compared to term deposits where the rates are higher.
Thus higher CASA ratio means that more of the money deposited in the bank is
in the demand deposits i.e. the CASA, thus bank is getting the money at lower
cost.

9
 Scope of Project
The CASA ratio shows how much deposit a bank has in the form of current and
saving account deposits in the total deposit.
Net interest margin is difference between total interest income and
expenditure and is shown as a percentage of average earning assets.
Higher income from CASA will improve the net interest margin as the cost
of this fund is relatively lower.
For instance, most banks lend at over 10%, whereas, the rate of interest that
they pay on saving deposit is just 3.5%.
However, actual realization depends on other expenditure, too.

10
 Limitation of the study
Analysis was purely based on the responses of respondents.
There was limited time for the collection of data for study.
Selected sample due to its size may not represent actual population.
Respondent has given answer the question based on their perception and
experience which cant be generalized.
The Study is confined to Branch only not to all over the whole Bank.

11
 How is CASA different from term and demand deposits?

Current and saving accounts remain operational.

Depositors don't need to give prior notice to withdraw money, however, in
case of term deposits, the money is locked in for a specific period.
If a depositor wishes to withdraw the money before maturity, he may have to
pay a fine.
Usually, an overdraft facility is available with the current account deposit.
Demand deposit gives you the facility to withdraw your money anytime.

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 Types of Saving Account in IDBI Bank
Saving accounts
Royale & Royale plus Account.
Preferred Account.
Power plus Account.
Super Savings Account.
Powerkidz Savings Account.
Super Shakti Savings Account / Womens Account.
Jubilee plus Savings Account.
Being Me Account.
Sabka Savings Account-Relaxed KYC.
Sabka Basic Savings-Complete KYC.
Family Account (For Indian Army).
13
 Types Of Current Account in IDBI Bank

Flexi Current Account (Retail).

Flexi Current (Co-op and other Banks).
Flexi Accounts for BULK (TASC, Educational Institutes, Government
Accounts).

14
Solutions for Increasing CASA Ratio of IDBI Bank
CASA plays important role in Bank Cash liquidity. A high CASA ratio indicates that a higher
portion of the banks deposits come from current and savings accounts.
Bank should concentrate on Opening more Saving Accounts as well as Current Account.
Bank should Increase their Branches and ATMs in suitable area so that customer preference
gives towards our Bank.
Install Cash Deposit Machine in Market Area, Urban Area, Rural and semi-rural area so that
customer attracts and deposit conveniently their cash. It is more suitable for the retailers,
businessmen, senior citizens and other customers also.
Bank Focus on Green channel counter so that customer give more preference to them.
Give loyality gifts to the creamy customers.
Launch Extra e-services. Like e-lounge, phone banking etc.
Find out the good customers and open their account in our Branch.
15
 Research Methodology
Data Collection
1) Primary Data Collection:-
Primary survey will be conduct with the help of Structured Questionnaire.
2) Secondary Data Collection:-
Secondary Data will be collected from as per IDBI Bank,Sitabuldi, Nagpur Branch, Journal,
Website, Magazines.
1. Research Design Descriptive Research
2. Sample Unit Bank Customers
3. Sample Size 100
4. Sampling Method Non probability sampling
5. Sampling Technique Convenient Sampling
6. Sampling Area IDBI Bank Ltd. Sitabuldi Nagpur Branch
16
Basic Information of Customers

17
Age of Consumers

18
Education of Customers

19
Occupation of Respondents

20
Marital Status of Customers

21
Banking Details

22
Years wise Segmentation

23
Bank Service used by Respondents

24
Bank Service used by Respondents

25
 Account Currently used by Customers
Savings Account

26
Account Currently used by Customers

27
Account Currently used by Customers
Current Account

28
Preference of Transaction by Respondents

29
Problem Facing by Non-Home Branch
Respondents

30
Types of problem facing in Non-Home Branch

31
Satisfied Customers in IDBI Bank on
Account Services
Satisfied Customers in IDBI Bank on Account Services

13%

yes
no

87%

32
Problems facing by customers

33
Continuation of Account Services in IDBI
Bank
Continuation of Account Service in IDBI Bank

4%

yes
no

96%

34
Suggest to anybody for using IDBI Bank
Services

35
 Conclusion
From the analysis part it can be conclude that customers have a good
respond towards IDBI Bank products in Nagpur.
IDBI Bank is in good position compares to other public sector bank, having
large number of customers & providing good services to them.
The bank has a wide customer base, so the bank should concentrate on this
to retain these customers and also concentrate to increase the more
customers.
Launch Innovative product
Better customer services
Fastest customers problem solving techniques
Customer retention
Apart from all the above, IDBI Bank believe in providing good customer
services to their customers which is a key factor for success in future.
36
 Suggestions for CASA Ratio of IDBI Bank
Increase Facility in ATM centre i.e. Mobile Top up & Recharge, Railway tickets Booking,
Income Tax payment Counter and other services so that more customers attracts.
Increase more products in the current account so that more retailers and business man
attracts.
Increase cash Deposit and Cash Withdrawal facility from Non-Home Branches.
Provides Good and rapid service to the Non-Branch Customers also.
Secure Mobile Banking Facility so that more customer use it.
Increase facility on the Internet Banking Facility, so that more customers conveniently
banking from Internet also.
Open the BULK current Account in Bank.
Target on Creamy Customer of Market.
37
 References
1) Books and Journals
Annual Report of IDDI Bank (2013), p. 35-37
Chandel K.S. (2009): "Ethics in Commerce Education." Paper presented at the Annual
International Conference for the All India Management Association, New Delhi, India, p.
1922 June.
Crowther & Nicholas Capaldi, Ashgate Research Companion to Corporate Social
Responsibility, Chapter 15, p 287-303.
Chdrashekhar Verma, Corporate Banking and Retail Banking in India, p.84-94
Dr. A. Rama Chandran And R. Amuthan, Impact Of Casa Deposit Growth On The
Profitability Of Nse Listed Nationalized Banks And New Generation Banks In India - A
Comparative Study International Journal Of Research In Computer Application &
Management. p.33-37
J. Sethraman Retail Banking models and Strategies at the Indian Scenario p.45-49.
Mukesh Kumar Verma International Journal Of Research In Computer Application &
Management P 15-17
38
 References
Nair, Tara S. (1999), Banking Concerns, Commentary on Economic and Political,
Vol.XXXIV, No.28, p.1871.
Ramappa, P and sivasankaraiah, M.,2007, Perforamance of Bank: A astudy. Southern
Economist, 46(1): p.25-28.
Sharma T., Kwatra, G. (2008) Effectiveness of Social Advertising: A Study of Selected
Campaigns, Corporate Social Responsibility, Edited by David.p.101-107
Vikas prabha, IDBI Bank Mumbai Head Quarter January-March-2014 p.4-11
Websites:-
http://www.idbi.com/flexi-current-account.asp accessed on12/07/2014
http://www.idbi.com/flexi-current-accountbulk&tasc.asp accessed on 29/06/2014
http://www.idbi.com/idbi-bank-about-us.asp accessed on 31/06/2014
http://www.idbi.com/super-saving-account.asp accessed on 07/07/2014
http://www.idbi.com/super-shakti-women-savings-account.asp accessed on
20/06/2014.
http://en.wikipedia.org/wiki/CASA_ratio accessed on 02/07/2014
http://www.nayamvala.com/casa accessed on 04/07/2014
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Thank You

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