Professional Documents
Culture Documents
An Overall Picture
Executive Summary
Website Analytic
Organic Searches
Device Cateogry
Audience Overview
Engagement Overview
Robots.txt
Glossary
Summary and Website Analytics
Summary PharmEasy
Key Takeaways:
Key Takeaways:
Mobile holds the maximum traffic of 60.17% that is received on the website. All
further content should be therefore mobile-friendly in nature.
Notice desktop percentage of new sessions which is not far behind.
Engagement from Different Devices
Sessions New Users Bounce Rate Duration
Sl. No. Category
Key Takeaways:
Sessions 68198
Users 54791
Pageviews 83083
Pages / Session 1.22
Avg. Session Duration 0:00:52
Bounce Rate 84.98%
% New Sessions 76.02%
Key Takeaways:
We have seen rise in number of users and pageviews. This indicates the
actual engagement of visitor in real terms.
Keyword Ranking Analysis
Keyword Rankings Summary
Key Takeaways:
Anything above the diffculty level of 40 is always difficult to get a good rank
on the search engines.
Our
st constant effort for optimisation has helped to rank some of the keywords
on 1 page of Google.
Keyword Ranking Summary
st
Sr. No Keywords 1 Aug
actively
Total number of Sessions within the date range. A session is the period time a user is
engaged with your website, app, etc. All usage data (Screen Views, Events,
Ecommerce, etc.) is associated with a session.
Sessions
both new
Users that have
and had at least one session within the selected date range. Includes
returning users.
Users
Page
are counted.
views is the total number of pages viewed. Repeated views of a single page
Page views
during a session.
Pages/Session (Average Page Depth) is the average number of pages viewed
Repeated views of a single page are counted.
Pages / Session
The average length of a Session.
Avg. Session Duration
left your Rate
Bounce site is the percentage of single-page visits (i.e. visits in which the person
from the entrance page without interacting with the page).
Bounce Rate
An estimate of the percentage of first time visits.
% New Sessions
Glossary
engines
These arelike
generated
Google, when a user searches for site related queries on search
Yahoo, MSN, etc. and your website is shown as one of the search results. The user
then clicks on the link & lands on the website.
Organic Search Traffic
releases,
The other websites which has link to your website such as news websites, press
directories, blog and the likes.
Referral Traffic
Generally
Those whothey
land on the site directly by typing the website URL or via bookmark.
Direct Traffic are termed as No referrers.
Theseclicks
engines
Bing,
then Yahoo,
are
like
generated
on
Google,
etc.
theand
linkwhen
your
& lands
website
a user
on the
searches
is shown
website.
for
as site
onerelated
of the search
queriesresults.
on search
The user
information
(Not set) is afor
placeholder name that Analytics uses when it hasn't received any
the dimension you have selected.
Not Set
When SSLvia
generally
will
secured show
search
SSL,aand
is
keyword
employed,
search
of queries
(not
Keyword
provided)
arewill
nothave
because
exposed.
the value
all Google
(not provided).
searches are
Analytics
Not Provided