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SEO REPORT JULY 2017

An Overall Picture

Executive Summary
Website Analytic
Organic Searches

Device Cateogry

Audience Overview

Engagement Overview

Keywords Ranking Analysis


Keywords
s Ranking Summary
New 1 Page Keywords

Robots.txt
Glossary
Summary and Website Analytics
Summary PharmEasy

1 Total Sessions for June has


increased by 6.62% 2 34.74% of users came from
Organic Traffic

3 Mobile Contributed more


than 60.17% of traffic 4 Users increased by 6.17%

5 Page Views has been


increased by 6.06% 6 Average Session Duration has
increased by 4.66%
Website Analytics Organic

Key Takeaways:

More than 34% of traffic came from organic searches.


Rise in organic traffic always indicates that keywords are optimised optimally.
%New Sessions for organic traffic refers to targeting unique visitors each time.
Website Analytics Device Cateogry

Key Takeaways:

Mobile holds the maximum traffic of 60.17% that is received on the website. All
further content should be therefore mobile-friendly in nature.
Notice desktop percentage of new sessions which is not far behind.
Engagement from Different Devices
Sessions New Users Bounce Rate Duration
Sl. No. Category

July-17 July-17 July-17 July-17

1 Mobile 41032 30655 82.98% 0:00:57

2 Desktop 26291 20594 88.17% 0:00:44

3 Tablet 875 610 83.09% 0:01:20

Key Takeaways:

Maximum number of users visits website is through mobile devices.


It is also noticed that the bounce rate of the users who came from tablet
devices were less than the users came from mobile and tablet devices.
Audience Overview
Overview July-17

Sessions 68198
Users 54791
Pageviews 83083
Pages / Session 1.22
Avg. Session Duration 0:00:52
Bounce Rate 84.98%
% New Sessions 76.02%

Key Takeaways:

We have seen rise in number of users and pageviews. This indicates the
actual engagement of visitor in real terms.
Keyword Ranking Analysis
Keyword Rankings Summary

Key Takeaways:

Anything above the diffculty level of 40 is always difficult to get a good rank
on the search engines.
Our
st constant effort for optimisation has helped to rank some of the keywords
on 1 page of Google.
Keyword Ranking Summary
st
Sr. No Keywords 1 Aug

1 medicine home delivery 1

2 buy medicine online 3


3 get medicine online 2

4 online medicine delivery 4

5 home delivery of medicines 4


6 medicine delivery at home 3
7 order medicines online 1
8 online medicine purchase 2
9 online medicine purchase in india 6
Glossary

actively
Total number of Sessions within the date range. A session is the period time a user is
engaged with your website, app, etc. All usage data (Screen Views, Events,
Ecommerce, etc.) is associated with a session.
Sessions

both new
Users that have
and had at least one session within the selected date range. Includes
returning users.

Users
Page
are counted.
views is the total number of pages viewed. Repeated views of a single page

Page views
during a session.
Pages/Session (Average Page Depth) is the average number of pages viewed
Repeated views of a single page are counted.

Pages / Session
The average length of a Session.
Avg. Session Duration
left your Rate
Bounce site is the percentage of single-page visits (i.e. visits in which the person
from the entrance page without interacting with the page).

Bounce Rate
An estimate of the percentage of first time visits.
% New Sessions
Glossary

engines
These arelike
generated
Google, when a user searches for site related queries on search
Yahoo, MSN, etc. and your website is shown as one of the search results. The user
then clicks on the link & lands on the website.
Organic Search Traffic

releases,
The other websites which has link to your website such as news websites, press
directories, blog and the likes.

Referral Traffic
Generally
Those whothey
land on the site directly by typing the website URL or via bookmark.
Direct Traffic are termed as No referrers.

Theseclicks
engines
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then Yahoo,
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Visits from Top Search Engines

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