Virgin Group

Presented by:
169278099 Satish Shaw
169278100 Hermon Abisheak
169278102 Deepan Sarkar
169278104 Kiran Kumar
169278107 Lakshit Yadav
 The Agenda
Introduction
History of the Group
Brands and Products
Competition
Performance of SBUs
Communication Strategies
Vulnerabilities
Recommendations
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3
 Overview

British Multinational
Conglomerate
Venture Capitalist
Founded by
Richard Branson
Nick Powell
Founded in 1970
HQ in London, UK

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 Richard Branson
Suffered dyslexia
Dropped out from school at 16
Ran a magazine Student in 1968
Flamboyant style
Flair for publicity
Awarded knighthood in 1999 for
services to entrepreneurship

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6 6
7 1971
 Virgin Holidays Virgin Atlantic Virgin Balloon
8 1985 1986 Flights 1987
9 Goes Global in 2006
London Marathon Necker Island Virgin Money
& Spaceship 2010
10 2011 2012
 Brands and Products

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 Competitors

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 SBU Comparison

SBU Market Growth Rate Revenue (in GBP b) Leader Revenue (in GBP b) Relative Market Share Leading Competitor
Virgin Atlantic 3.60% 2.93 11.49 0.25500 British Airways
Virgin Money 19.35% 0.52 87.98 0.00592 HSBC Holdings Ltd
Virgin Media -2.00% 4.10 17.85 0.22969 BT Group
Virgin Books 23.40% 0.39 0.39 1.00000 Harper Collins
Virgin Connect 18.70% 9.70 11.30 0.85841 Sky
13 Virgin Active 33.00% 1.70 1.70 1.00000 24 Hour Fitness
 Tried to fly around the world in a hot air balloon.
Branson is actually part of a few world record-breaking attempts that involve flying a
hot air balloon. In both 1995 and 1998, his team tried to be the first to circle the
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globe in a hot air balloon, but they never quite made it.
Put on a wedding dress to publicize his retail store, Virgin Brides.
In 1996, the Virgin Group opened Virgin Brides, a wedding and
bridal wear store. To commemorate the launch, Branson shaved
15 his beard and wore a wedding dress and makeup.
 Drove a tank down Fifth Avenue in New York City to
16 launch Virgin Cola in 1998
Dressed as a flight attendant for a competing airline
After losing a bet in 2013 with AirAsia CEO Tony Fernandes over each
companys Formula 1 racing teams, Branson served as a female flight
attendant on an AirAsia airplane. Branson got the last laugh when he
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intentionally spilled a tray of drinks on Fernandes lap.
 Drove across the English Channel in a car. Sort of.
In 2004, the intrepid entrepreneur crossed the English Channel in
an amphibious car. The trip took just an hour and 40 minutes. His
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attire for the trip? A tuxedo, of course.
 Posed as Elvis with showgirls in Las Vegas.
When Virgin decided to run nonstop flights from London to Las Vegas in
2003, it wasnt enough for Branson to come to the media event dressed
19 as Elvis. He also posed with some Vegas showgirls.
 Wore a kilt and flashed some naughty underwear.
When Virgin announced it was sending flights to Edinburgh, Scotland, Branson
arrived at the media event in a kilt, complete with underwear that read "Stiff
20Competition." With this stunt, Branson proved hell do anything for his company.
Wore a spacesuit to the press conference for Virgin Galactic.
When Virgin announced the launch of its space program Virgin Galactic in
21 2004, Branson attended the event dressed in an astronauts suit.
 Vulnerabilities
A number of Virgin group companies were making losses

Some companies were only marginally profitable

The extent of group diversification was too much

The brand image is becoming over extended

External economic factors

What next after Richard Branson?

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 Recommendations
Publicly traded corporation: to solve Brexit issue and gain new
finance sources

Disrupt the Ring fenced model: to support one SBU when it fails

Become less diverse: Virgin is a brand name and poor performance

of one SBU might affect all other SBUs

Committee of executives for centralized decision making

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 References
https://www.virgin.com/ accessed on August 10, 2016
https://www.americanexpress.com/us/small-
business/openforum/articles/14-brilliant-outlandish-stunts-
richard-branson-used-market-virgin/ accessed on August 10, 2016
http://www.robabdul.com/business/virgin-corporate-strategy-
case-study-article-this-report-closely-examines-the-virgin-groups-
corporate-rationale/ accessed on August 10, 2016

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THANK YOU 25