Trends and Insights in The Global Hot Drinks Market: Powered by Passport From Euromonitor International

TRENDS AND INSIGHTS IN THE GLOBAL HOT DRINKS
MARKET
2014
POWERED BY PASSPORT FROM EUROMONITOR INTERNATIONAL
WHAT IS PASSPORT
NEW INSIGHTS: EMERGING MARKETS
PREMIUMISATION ACROSS THE BOARD: THE HOUR OF THE
POD
TEA OFFERS OPPORTUNITY
PASSPORT: HOT DRINKS DATA UPDATE FOR 2014
EUROMONITOR INTERNATIONAL 3
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OVERVIEW OF PASSPORT 4
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Gateway to global strategy A complete picture of the Statistics, reports,

intelligence commercial environment comment
Common information Monitor your markets, 4,000 products and
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Industry-standard data consumer trends
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WHAT IS PASSPORT
POD
NEW INSIGHTS 6
Global Hot Drinks in Excess of US$138 Billion and Growing
Global hot drinks increased by 7% in retail value in 2013. Preferences vary sharply
across regions, requiring a multi-tiered approach.
NEW INSIGHTS 7
Emerging Markets Have Room to Grow
Asia Pacific, Latin America and the Middle East and Africa accounted for nearly 50%
of global hot drinks sales in 2013, yet their potential is far from fully realised. Overall
per capita hot drinks consumption in these regions still significantly lags the rest of the
world.
NEW INSIGHTS 8
Consumers Switching from Unpackaged to Packaged
Urbanisation and busier lifestyles are driving consumption of packaged hot drinks,
especially tea, driving sales higher.
WHAT IS PASSPORT
POD
NEW INSIGHTS 10
Consumers Eager to Spend More for a Premium Experience
Growth in value-added hot drinks is being driven by growing disposable incomes,

increased awareness of a wide range of tea and coffee options and busier lifestyles
around the world.
NEW INSIGHTS 11
Premium Products Emphasise Convenience and Quality
Instant coffee and fruit/herbal teas in particular are seeing strong growth based on
premium positioning - the former driven by a need for quality and functionality, the
latter due to rising popularity in wealthy regions.
NEW INSIGHTS 12
Pods Have Become the Main Value Driver in Global Coffee
Coffee pods increased by 22% in value in 2013, accounting for 54% of the years
absolute value growth in global coffee. Growth is being driven by the appeal of
combined ease of use and quality of flavour.
NEW INSIGHTS 13
Opportunities Remain, Despite a More Consolidated Landscape
Patent expirations among pod leaders such as Nestl and Green Mountain Coffee
Roasters have opened the door to new players and private label products.
WHAT IS PASSPORT
POD
NEW INSIGHTS 15
Black Tea Leads, but Other Types Show Stronger Growth Potential
Black tea remains the most-consumed tea type, but green tea and fruit/herbal teas are
enjoying rapid growth due to health and wellness demand in wealthy, traditional
coffee-drinking regions such as Western Europe and North America.
NEW INSIGHTS 16
Tea Holds Strong Potential for Foodservice Players
The versatility and malleability of flavour and format in tea make it an ideal new menu
addition for foodservice operators. Likewise, a wider variety of teas and tea-based
beverages on restaurant menus translates to greater awareness and stronger retail
sales.
WHAT IS PASSPORT
POD
PASSPORT: HOT DRINKS DATABASE UPDATES 18
Hot Drinks Product Hierarchy

The market is broken down by hot drink type, including coffee, tea and other hot drinks.
Fresh Coffee
Coffee
Instant Coffee
Black Tea
Fruit/Herbal
Tea
Hot Drinks Tea Green Tea
Instant Tea
Other Tea
Flavoured Powder
Drinks
Other Hot
Drinks
Other Plant-Based Hot
Drinks
Further Segmentation
Some types are then further broken down by flavour, variety, and presentation.
Chocolate-Based Loose Black

Flavoured Powder Standard Tea
Drinks Black
Standard Tea Tea Bags Black
Standard
Flavoured Powder
Malt-Based Hot Drinks Black Tea
Drinks Loose Black
Speciality Tea
Non-Chocolate-Based Black
Flavoured Powder Hot Speciality Tea Tea Bags Black
Drinks Speciality
Fresh Coffee
Instant Standard Beans
Coffee Fresh
Instant Coffee Coffee Fresh Ground
Coffee Pods
Instant Fresh Ground
Decaffeinated Coffee Coffee
Standard Fresh
Ground Coffee
Measures, Shares and Pricing Data Add Nuance
Other measures and

shares can be accessed
using colour-coded
buttons within any data
set.
Shares
Off-trade vs on-trade
Pricing
Country Coverage
AT, BE, DK, FI, FR, BY, BA, BG, HR, EE, CZ,
DE, GR, IE, IT, NL, NO, PT, GE, HU, LV, LT, MK, PL, RO,
ES, SE, CH, TR, GB RU, RS, SK, SI, UA
CA, US
AZ, CN, HK, IN,
ID, JP, KZ, MY, PK, PH,
DZ, CM, EG, IR, IL, KE, SG, KR,TW, TH,
MA, NG, SA, ZA, TN, AE UZ, VN
AR, BO, BR, CL,

CO, CR, DO, EC, GT,
MX, PE, UY, VE
Euromonitor International covers top- AU, NZ
level global and regional data in
addition to 80 countries in all world
Euromonitor International regions.
Data Types Give a Full View of the Market
Retail volume
Tonnes
Foodservice volume
Total volume
Retail value rsp US$ million

Retail value msp
Retail cups volume

Million cups
Foodservice cups volume
Total cups volume
Retail brewed volume

Million litres
Foodservice brewed volume
Total brewed volume
Unit Prices Put the Data to Work for You
The data can also be viewed as unit prices (rsp):
US$13.8 US$25.8
Per kg of global fresh vs Per kg of global instant
coffee in 2013 coffee in 2013
Strategic Analysis for Greater Insight
Global Briefings Competitor Analysis
Datagraphics Videocasts
System Changes for 2014
The terminology for certain key data

types has changed. Beginning in 2014,
the term brewed will be used instead of
RTD (ready-to-drink):
Retail RTD volume =
Retail brewed volume
Foodservice RTD volume =
Foodservice brewed volume
Total RTD volume =
Total brewed volume
Company and Global Reports

Unilever Group
Tata Global Beverages Ltd (TGBL)
Associated British Foods Plc (ABF)
Mondelez International Inc
Strauss Group Ltd
Nestl SA
DE Master Blenders 1753 NV
Lavazza, Spa Luigi
Sara Lee Corp
Tea Global Corporate Strategy: Adding the Value and

Creating the Demand
Fresh Ground Coffee Pods: Niche or Mainstay?
Hot Drinks in 2013: Creating an Experience, Finding
the Value
Beverages in Consumer Foodservice: The Best
Portfolio Wins
Global Caf Culture: The Continuing Evolution of
the Third Place
Tell the Whole Story with Euromonitor International Data

Survey Cities
CAMI Consulting
PASSPORT 28
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TRENDS AND INSIGHTS IN THE GLOBAL HOT DRINKS

A trusted business intelligence source

Industries, countries, consumers

800 analysts in 80 countries

What is it? What is it for? Whats in it?

Gateway to global strategy A complete picture of the Statistics, reports,

Global Hot Drinks in Excess of US$138 Billion and Growing

Emerging Markets Have Room to Grow

Consumers Switching from Unpackaged to Packaged

Consumers Eager to Spend More for a Premium Experience

Growth in value-added hot drinks is being driven by growing disposable incomes,

Premium Products Emphasise Convenience and Quality

Pods Have Become the Main Value Driver in Global Coffee

Opportunities Remain, Despite a More Consolidated Landscape

Tea Holds Strong Potential for Foodservice Players

Hot Drinks Product Hierarchy

Hot Drinks Tea Green Tea

Chocolate-Based Loose Black

Measures, Shares and Pricing Data Add Nuance

Other measures and

DZ, CM, EG, IR, IL, KE, SG, KR,TW, TH,

MA, NG, SA, ZA, TN, AE UZ, VN

AR, BO, BR, CL,

Data Types Give a Full View of the Market

Retail value rsp US$ million

Retail cups volume

Retail brewed volume

Unit Prices Put the Data to Work for You

The data can also be viewed as unit prices (rsp):

Strategic Analysis for Greater Insight

Global Briefings Competitor Analysis

System Changes for 2014

The terminology for certain key data

Retail RTD volume =

Retail brewed volume

Foodservice RTD volume =

Foodservice brewed volume

Total RTD volume =

Total brewed volume

Company and Global Reports

Tea Global Corporate Strategy: Adding the Value and

Tell the Whole Story with Euromonitor International Data

Conclusion: Why Passport?

Company Research Delivery

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