1) Product

2) Price
3) Place
4) Promotion
Gopi Agrawal (H01)
Anand Anarase (H02)
Vivek Atram (H03)
Shalaka Bagade (H04)
Chandan Bansi (H05)
Shubham Bajaj (H06)
Swaroop Belvalkar (H07)
Avinash Bhingardive (H08)
 Role of place in marketing mix
Channels of distribution
Function of wholesaler
Methods of transporting goods
 Place of distribution is a critical element of
marketing
It is the location where goods made available for
purchase.
Place involves different methods of
transportation and storage of goods and then
making them accessible to the end consumer.
The role of distribution system is to deliver the
right product to the right place at the right time.
Business have to decide
Where to sell the product
How to get the product to consumer
There are 4 channels of Distribution
 1. Manufacturers
to consumers

4. Manufacturers
to Agents to 2. Manufacturers
Channels of
Wholesalers to to retailers to
Retailers to
distribution consumers
Consumers

3. Manufacturers
to wholesalers to
retailers to
consumers
 Department Stores
Chain Stores
Discount Stores
Super Stores
Super Markets
Direct Sales
Mail Order
E-commerce
 Important stop in the deliver chain
Get product from manufacturer to consumers
He takes charge of goods from manufacturer usually
in large amount
Sell them to retail at a markup price
Wholesaler sometime establishes itself directly as to
put on the market offering discounts
 Advantages Disadvantages

The break burden The manufacturer has

Storage space is reduce less control
Cheaper in ways of It is potentially less
contact profitable
Improve cash flow of Continue need to
manufacturer engage in wholesaling
Not have price control
Wholesaler extend
Large amount of
credit to retailer
produce must be deliver
on time
You have to look at the following:
What type of product is it?
Is the product very technical?
How often is the product bought?
How expensive is the product?
How fresh is the product?
Where are the customers located?
Where do the competitors sell their product?
Businesses need to deliver their product to the
retailers which may live in different countries.
There are several ways of delivery for
example:
Road delivery
Railway delivery
Canal & River delivery
Sea Freight
Air Freight
Pipe Lines
This is the most versatile type of transport
can be delivered at any time
relatively cheap and fast
Own lorry can put the company name on the
side of the lorry (free advertising)
Problems
1. pay all the costs of running lorries (ex.
Fuel, wages) How to solve problems
1. hire a specialist transport business to
transport the products
This is suitable for the long distance transport
cheaper than road transport over long
distances
faster than road over a direct route
 Canal and river
a slow way to transport products but it is
cheap
(cheap=for large, heavy products.)
(expensive= to transport by road or rail.)
 the use that are mainly for international trade
and carries a lot of different types of products
around the world (carried in container.)
1. product --> 2. Package --> 3. Load onto
the ship (trains and lorries)
 the use of small, expensive goods
product that are fragile, get worse quickly.
Expensive objects are transported by planes.
quick way of transporting
This is a transportation which can only occur in
fluids (liquids or gases) over a long distance
Example:
pumping oil to the oil refinery or docks
Cheaper than pumping crude oil into tractors,
then transport by road.
Pipe line can take the most direct route.
Pipeline delivery
 9/7/2017
Speed Of
Slow Fast
Delivery

River/Canal Sea Freight Road/ Rail Air Freight

Cost Of
Cheap Expensive
Transport

Business Study
18