Professional Documents
Culture Documents
IDENTIFICATION
AND
FORMULATION
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Introduction
A project may be seen as an investment activity
where financial resources are expended to create
capital assets that produce benefits over extended
period of time.
Project Identification
Project Identification: Collection,
compilation and analysis of data to locate
potential opportunities for starting business
and development of such opportunities
Project Identification
Opportunities are identified through
innovation/search of business ideas. Types of
innovation:
Additive Innovation Fully exploiting already existing
resources, such as product lines extensions
Complementary Innovation Offers something new
and introduces few changes in the structure of the
business
Breakthrough Innovation (Radical Innovation)
Changes the fundamentals of the business, creating a new
industry and new avenues for extensive wealth creation
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action,
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Contd.
2.Analyzing National Development Objectives
Policies are instruments designed to attain stated
Contd.
3.Economic Analysis
Statistical analysis of trade reports - on
Contd.
Contd.
5.Socio-spatial Approach To Project
Identification
Participator Approach consultation of the
community about the development needs of their
area and undertake together a situation analysis of
major development bottlenecks which enable to
identify key projects.
Area Based Functional Analysis this approach
to project identification focuses on assembling a
package of complementary projects within the
context of village/commune district level
development plan rather than an isolated project.
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Contd.
In addition to the above five method
there are two other major approaches
to project identification
(a) Top-down approach
(b) Bottom-up approach
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Contd.
Contd.
During preliminary selection the analyst should
eliminate project proposals that are:-
technically unsound and risky;
environmentally unfriendly;
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Contd.
By the end of the identification stage we should know:-
whether further detailed work is justified,
projects,
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human or institution
and services
foreign exchange constraints that might
necessitate projects for import substitution or
export promotion
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Contd.
Project ideas arise from identification of a number of
different factors.
A) At the micro-level project ideas emanate from:-
The identification of unsatisfied demands or needs;
The existence of unused or underutilized resources;
The need to remove shortages in essential materials, services
or facilities that constrain the development effort;
The initiative of private or public enterprise in response to
incentives provided by the government;
The necessity to complement or expand investments
previously undertaken;
The desire of local groups or organizations to enhance their
economic status and improve their welfare;
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Contd.
B) At the macro-level project ideas emerge from:-
National, sectoral, or regional development plans strategies;
Constraints in the development process due to shortages of
essential infrastructural facilities, problem in the balance of
payments, etc.
Unusual events such as droughts, flood, earthquakes,
hostilities, etc;
Project proposal could also originate from foreign firms;
Individual inspiration, institutions, workshops development
experiences of other countries;
Project ideas can also originate from multilateral or bilateral
development agencies;
To correct social and regional inequalities.
1-24
Contd.
Investment size: Investment size depends upon the
entrepreneurs capacity to raise resources and his attitude
towards economies of scale. If the project is to be
financed through all-India institutions with lesser
promoters contribution, the project cost should be at
least Rs.3 to 5 crores.
Contd.
Technology to be used: It is better for a new
entrepreneur to go in for a project with proven
technology, which is indigenously available. It avoids
the problems of foreign technical collaboration and
makes life easier.
Contd.
Marketing: It is advisable to go in for a
product with a limited number of industrial
customers. A new entrepreneur should not go
into a project having cut throat competition.
Contd.
Working Capital Requirements: the entrepreneur
should avoid projects with very long operating cycle
and requiring huge working capital. The lending
policies of banks are unpredictable and, therefore, good
margin money should be provided for. This is
particularly necessary when the entrepreneur has to buy
from any government agency ( advance payments) or to
sell to a government agency (delayed settlement of
bills).
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1-31
their Inter-relationship
Collection of Demand
Secondary Forecasting
Information
Characterization
Situational
of the Market
Analysis and
Specifications
of Objectives
Market
Conduct of Planning
Market
Survey
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A. Specification of Objectives
A. Specification of Objectives
Primary Data
-- information collected first hand.
-- questionnaires, surveys , interviews etc.
Secondary Data
-- information already been collected .
-- Census of India , India Year Book , Planning
commission reports , Economic Survey , Industrial
potential surveys , etc.
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Contd
Some Problems:
Heterogeneity of the Country
Multiplicity of the Languages
Design of Questionnaire
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D. Characteristics Of Market
This step characterizes the market on the basis of information gathered.
1. Demand for the products/services
2. Market Segments
Consumer Groups
Geographic Variables
Demographic Variables
Psychographic Variables
Behavioural Variables
3. Price
4. Methods of distribution and sales promotion
5. Consumers
6. Suppliers & Competitors
7. Government Policy
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Forecasting
Predicting the future
Depend on
time frame
demand behavior
causes of behavior
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Time Frame
Demand Behavior
Trend
a gradual, long-term up or down movement of demand
Random variations
movements in demand that do not follow a pattern
Cycle
an up-and-down repetitive movement in demand
Seasonal pattern
an up-and-down repetitive movement in demand
occurring periodically
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Causes of Behavior
Analytical
Cause effect relationship basis
Quantitative
Explicit
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E. Demand Forecasting
Qualitative Methods
These methods rely essentially on the judgment
of experts to translate qualitative information into
quantitative estimates
Used to generate forecasts if historical data are
not available (e.g., introduction of new product)
The important qualitative methods are:
Jury of Executive Method
Delphi Method
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Delphi Method
Rationale
Delphi Method
Approach
Coordinator No Yes
Coordinator
Consensus
sends updated summarizes
reached?
questionnaire forecast
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Delphi Method
Main advantages
Generate consensus
historical data
Main drawbacks
Slow process
Technology forecasting
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procedure
A measure of goodness fit is available
Disadvantages
More complicated
The results are valid only when certain
conditions are satisfied
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Exponential Smoothing
Exponential smoothing, forecasts are modified in the
light of observed errors.
If the forecast value for year t, Ft, is less than the
actual value for year t, St, the forecast for the year
t+1, Ft + 1 ..
Ft + 1 = Ft + et
Where Ft + 1 = forecast for year )
= smoothing parameter
et = error in the forecast for year t = St = Ft
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Moving Average
Naive forecast
demand in current period is used as next periods forecast
Simple moving average
uses average demand for a fixed sequence of periods
stable demand with no pronounced behavioral patterns
Weighted moving average
weights are assigned to most recent data
WMAn = Wi Di
i=1
where
Wi = the weight for period i, between 0 and 100
percent
W = 1.00
i
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3
November Forecast WMA3 = Wi Di
i=1
= 103.4 orders
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Causal Methods
Causal methods seek to develop forecasts
on the basis of cause-effects relationships
specified in an explicit, quantitative manner.
Chain Ratio Method
Consumption Level Method
End Use Method
Leading Indicator Method
Econometric Method
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Steps
1. Identify the possible uses of the products
various uses
3. Project the output levels for the consuming industries
Econometric Method
An advanced forecasting tool, it is a mathematical
expression of economic relationships derived from
economic theory.
Economic variables incorporated in the model
Econometric Method
Econometric Method
Advantages
The process sharpens the understanding of
assumptions
Disadvantages
It is expensive and data demanding
Contd
Environmental changes
Technological changes
Shift in government policy
Vagaries of monsoon
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F. Market Planning
A good marketing plan is required in order to
make a success of the venture one is thinking
of starting.
Conceptually the marketing planning process
involves the following:
(a) Defining the Business
(b) Analyzing the Current Market
(i) Market Analysis
(ii) SWOT Analysis
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Contd.
(c) Objectives
(d) Marketing Strategy
Target market Segment
Positioning
Product Line
Price
Distribution
Sales force , Sales promotion , and Advertising
(e) Budgeting
(f) Implementation and Control
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Technical Analysis
Technical analysis is based on the description of the product
and specifications and also the requirements of quality
standards.
1. Technology Selection
Plant Capacity
Material and utilities input requirements
Investment Outlay and production costs
Use by other units
Flexibility in Product mix
Latest Developments
Appropriateness of technology.
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Raw-materials
Processed Industrial materials and components
Utilities
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4. Plant Capacity
Technological requirements
Input constraints
Market conditions
Investment cost & resources of firms
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8. Work Schedule
9. Cost of Project
Land and site development
Building and civil works
Plant and machinery
Technical Know-how and Engineering fees
Expenses on foreign technicians and
training of Indian technicians abroad
Preliminary and capital issue expenses.
Pre-operative expenses
Margin money for working capital
Initial cash losses
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Financial Analysis
The Financial Analysis, examines the
viability of the project from financial or
commercial considerations and indicates the
return on the investments.
Main Activity:
Financial Evaluation of Project
Other Activity:
Cost of Project
Decision about sources of finance
Working capital requirement.
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Financial Cost
Cost of Operators
(from Technical (from Financial
Analysis) Analysis)
Revenue Cash
Inflows (from Market
Cost Cash Outflows
and Demand
Analysis)
Various Appraisal
Net Cash Inflows Techniques
ARR
PBP
NPV
Accept/Reject
IRR
Decision
PI etc.
PROJECT FORMULATION
Project Report
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Project Formulation
Project formulation is a systematic and logical
way of developing cost effective solutions to
development problems.
You can learn about formulating a project by
formulating projects! Therefore,
think!
1. Feasibility Analysis
2. Techno-Economic Analysis
4. Input Analysis
5. Financial Analysis
6. Cost-Benefit Analysis
7. Pre-Investment Analysis
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1. Feasibility Analysis
First stage in project formulation
Examination to see whether to go in for a detailed
investment proposal or not
Screening for internal and external constraints
2. Techno-Economic Analysis
Screens the idea to-
4. Input Analysis
Its assesses the input requirements during the
construction and operation of the project
5. Financial Analysis
It involves estimating the project costs, operating cost and
fund requirements
7. Pre-investment Analysis
The results obtained in previous stages are
consolidated to arrive at clear conclusions
Project Report
It is a concise copy of detailed analysis done for the
project
Contd
The second function of the project report is to
attract lenders and investors.
Although, it is not mandatory for the small enterprises
to prepare project reports, yet it is useful and beneficial
for them to prepare the project reports for various
reasons.
The preparation of project report is beneficial for those
small enterprises, which apply for financial assistance
from the financial institutions and the commercial
banks.
It is on the basis of project report that the financial
institutions make appraisal if the enterprise requires
financial assistance or not If yes, how much.
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Contd.
A project report gives information on the following:
Contd.
Plant and machinery (types, infrastructure support, cost)
Contd.
The project report is submitted to financial
institutions for grant of land and other financial
concessions
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