VINAGAME

STRATEGIC DEVELOPMENT
Group 1B members:
Nhan Thi Thuy Hang
Tran Thanh Tung
Tram Du
Nguyen Quoc Huan

Nguyen Dieu Phuong

Nguyen Thi Thanh Huong
Le Minh
Dang Hong Nhat
 AGENTDA
EXTERNAL FACTORS

Vision Strategy Environment Competition

Systems
Mission Structure Resources
Processes

Customers Shareholders
Values Employees
Suppliers Stakeholders

Growth Globalisation
Change Leadership
Decrease Deconstruction
ENVIRONMENT
Natural
Demography Percentage of age from 10 to 44 over Vietnam's total population

High population 62 61.11

60.12
Young & Dynamic 60

Geography: rural vs. 58

56.3

urban 56
53.62

Cultural 54

52
No cultural barrier
50
Legally allowed but under
48
state control Y1979 Y1989 Y1999 Y2007

Economic
Higher income per capita
Technology renovation: ADSL
lower cost - easier access
COMPETITION
SWOT ANALYSIS

Strength Weakness
Pioneer
Pioneer Overheated
Market
Overheated
Market Leader
Leader growth
growth
Brand identity
Brand identity Low
Low level
level
Right
Right products
products
Professional
standardized
standardized
Professional and
and structure
confident
confident staff
staff structure and
and
process
process

Opportunity
Opportunity Threat
Market
Market potential
potential
Internet
Internet booming
booming
Low
Low cost
cost of
of Regulatory
internet assess
internet assess Regulatory
Young restriction
restriction
Young population
population
living
living in urban
in urban Fiercer
Fiercer
competition
competition
COMPETITION
COMPETITOR ANALYSIS

Main competitors:
ICT companies VDC,
FPT, Saigontel, Viettel

Characteristic: IPS,
infrastructure, big capital,
interdisciplinary, well know
corporate brands,
determined join to game
online market
COMPETITION
COMPETITOR ANALYSIS

Discourage
Can not
discourage
competitors to
invest

Using
Strength
Marketing
sharp
Human resourc
policies

Competitive
advance Attach
Right product Promotion
Good Renovation
marketing and products
service
CUSTOMERS
CUSTOMER ANALYSYS
Young and Dynamic (18 to 30 YO)
Having Income
Internet Assess (Home/Internet Cafe)
Male >> Female
Secondary Education and Upper
Private Email and Telephone Number
 Events on games
Promotion
Prizes
Social sponsorship
Easy to do Process
Quick decision making
Friendly Evidence
Keep promises Physical
Truth
Free registration Price
Suitable cost for items
Company culture People
Wage policies
Urban
Place
Internet point assess
Pre paid card sales network
New launching Product
NPD
MARKETING MIX
CUSTOMERS
 AGENTDA
INTERNAL RESOURCES

Vision Strategy Environment Competition

Systems
Mission Structure Resources
Processes

Customers Shareholders
Values Employees
Suppliers Stakeholders

Growth Globalisation
Change Leadership
Decrease Deconstruction
EMPLOYEE
Young and Dynamic Functional Staff

150
Forward-moving 170 200
Technical
Operation

Eagle to change Developer

100
Customer
service
Enthusiasm
500
Supporting

Some are brilliants

STRUCTURE

Strategic
apex

Techno Support
structure Staff
Middle line

Operating core

Adhocracy structure
(Mintzbergs model)
RESOURCES
LEADERSHIP

CEO Le Hong Minh

SYSTEM AND PROCESS
STACKHOLDERS &
SHAREHOLDERS
 AGENTDA
INTERNAL FACTORS

Vision Strategy Environment Competition

Systems
Mission Structure Resources
Processes

Customers Shareholders
Values Employees
Suppliers Stakeholders

Growth Globalisation
Change Leadership
Decrease Deconstruction
VISION-MISSION
VALUES
THE 6 CORE VALUES
CHANGE AND GROWTH

Change Growth
Factors Dimensions
STRATERGY
BCG MATRIX

Vinagame positioning
STRATERGY
PORTER FIVES FORCES
STRATERGY
OTHERS

Kappa group classification: Clear leader (Well ahead

of Number 2, dominant in some segments)
Type of corporate strategy: opportunistic

Critical success factors: Marketing & Sales,

Technology