OOH Property

2017
For Dorcos Package
Cc sn phm ca Dorco
Chin dch tng qu cho sinh vin ti 14 trng H ti HCM
01 GFMs Property
Innovation Channels/What we invest to lead the
market

Must Have Channels/What we create the more

competitive for market
Digital Poster at OB, AP, SM

1,585,525 Market: HCM, HN, DN, HP, HL,PT,TB,..

Total Locations: > 846
Total Frames: 2,249
Share of Ads: 6-8-12 Ads
Daily People Density: 1,585,525 People/Day:
Impression/wk: 45,980,225
CPM: 3,089 vnd
LCD at OB, AP, SM

Market: HCM, HN. DN

Total Locations):594
Total LCD (50% inside elavator): 905
Share of Ads 12 18 - 24 Ads
Daily People Density 452,338 People/Day
Impreesion/wk : 13,117,809
CPM 5,890 vnd
Shopping Mall, Always Seen In Anytime

Market: HCM, HN
Total Locations: As Client Request
Total Escalator: As package,
Total Elevator: As package
Share of Ad: 0
Post Campaign Monitoring Report By Nielsen Vietnam
 Digital Poster at Office Building, Apartment, Shopping mall AC
Nielsen Research
Although new, frame is in top 5 most popular seen communication tools, together with other popular and
long-standing tools such as television, newspaper/magazine, internet. Potentially because the study was
conducted in Frame-installed channels.
However, Frame is not rated as high in top 3 media types attracting highest attention or top 3 media
affecting brand assessment.
School Channel, The Largest OOH Ad-University In Market

Market: HCM, HN, DN

Number of University
Total Locations: 105
Total Frames: 4,449
Share of Ad : 24/7 (PF,GP);
4-6 Ads (DP,LCD)
Traffic: 1,173,500
Impression/wk: 19,525,201
CPM: <8,858 vnd
 THNG K
School Channel, The Largest OOH Ad-University In Market

Time of seeing Frame

in a month
Times of seeing Frame in a month
Total HCM HN
38.0 44.2 32.4

23.8 34.5 17.5

4.5 7.5 2.7

28.6 24.3 32.5

3.3 4.6 2.4

More than 3 times/day 1-3 times/day 4-6 times/week

2-3 times/week 1 times/week 2-3 times/month
1 times/ month 2-3 month/1 times Less often
 THNG K
School Channel, The Largest OOH Ad-University In Market

Mean score
Attention to Frame
Total HCM HN

3.83 3.99 3.68

3.81 3.75 3.85

3.54 3.54 3.55

3.78 3.75 3.81

3.62 3.60 3.64

NielsenCompany
Nielsen Company OOH
OOHParado
Parado Report
Report 2011
2011
Coffee Channel, Right Approach For Teen

Market: HCM. HN
Number of Coffee: 105 Loctions of Passio, Urban
station, Effoc, Tocotoco, Aroi,
Total Locations: 96
Total DP/LCD/DS: 330
Share of Ad: 6-8
Traffic/wk (refesh): 155,750
Impression/wk: 6,146,000
CPM: <14,484 VND
 MT S THNG K
Coffee Channel, Right Approach For Teen & Staff

Target Age

Sex Income

Female

More
 MT S THNG K
Coffee Channel, Right Approach For Teen & Staff

Times spent for the Coffee Shop Period of time sitting at the Coffee Shop

< 20 min
< 2 times
20 45 min
2 3 times
45 60 min
3 4 times
> 60 min
> 4 times

Number of Person

Only one person

2 3 persons
Above 3 persons
KFC Channel

Market: HCM, HN & 15 Provinces

Total Locations: 128
Total LCDs: 237
Share of Ads: 6-8 Ads
Traffic/wk (refesh): 724,500
Impression/wk: 11,146,650
CPM: <3,129 Vnd
 KFC Channel MT S THNG K
01 Approach for 02 Results (Teen & Family)

Target Ages
Family

Officer

Student

Teenager

Period of time sitting at Fastfood Income

more
 MT S THNG K
KFC Channel, 01 Approach for 02 Results( Teen & Family)

Times spent for Fastfood

Partnerr
02 GFM Highlight
 FMCG experience: Coke;
Nestle (Lavie); Rohto (Oxy,
Acnes, New V Rohto,
Lipice; Dry Eyes); KAO
(Biore); Diana; Kotex;
Agency Supports of extra
Workshop/Training by
Frame: Payment, more EXPERIENCE
locations, Group M, Datviet, Dentsu,
Asatsu, Omicom, Vivaki,..

EXTRA
QUANTITY PLANNING

Coffee Shop: 240/480

spot/day
KFC: 180 Spot/day
University: 24/7 + 400/200
PREMIUM 8 Elements BUYING Special Offer

spot/day
Shopping mall: Anylocation,
24/7
CONFIDENTIAL
OWN

Exclusive in Coffee Shop,

School, KFC channel
Non-Conflict Business
FAST/FLEXIBLE
Agencys support in
Timeline of
OnAir/Delay/Cancel
04 Dorco Offers
Discount, The Best Solution For Nguyen Kim
Performance, Actual/Contract: Est 110% /100%
Payment, Always Supporting
We started with Innovation Channels

Weve ended with Best Competitive Performance in

the market for Big Clients