Bahubali

Introduction
Bahubali - Global Phenomenon.
o Grandeur effect of Indian Movies so far.
o SS Rajamoulis earlier movies, Magadheera & Eega Vs Bahubali.
o Role of Marketing in Bahubali
IMC Channels
Social
Media

Television
Events
Outdoor

Marketing
Communication
Channels

Mobile App Print Media

Experiential
Media
Role Of Social Media in Bahubali Success
Bahubali is now popularized as the most expensive Indian movie (INR 2.5 Billion) until date.

With its epic style, Bahubali made sure to use Social Media Marketing as a tool in a best possible way.
Bahubali has used all the tactics of Digital Marketing to create a buzz and invoked curiosity and
anticipation.

Videos were posted on social media as a Casting call for

Bahubali with SS Rajamouli
and Prabhas on Jan 16th, 2013 to select the interested and
eligible individuals to perform in
a war sequence of the film.
 Role Of Social Media in Bahubali Success

Marketing team of Bahubali team initiated a snowballing effect by releasing

series of making videos and kindling the curiosity of people way before even
release date was finalized thereby aiming to capture the mindshare.

Bahubalis making was captured and released as a full-fledged video on its

YouTube channel in September last year a first ever for an Indian film.
 Role Of Social Media in Bahubali Success

Behind the Scenes: Bahubali Marketers keep on sharing all the happenings on
Twitter, Instagram and other social platforms which have been shared by Bahubali
actors and made followers to crave for more.
 Role Of Social Media in Bahubali Success

Special Dates Releases: The teasers released on YouTube on the occasion of the Birthdays
of Lead Roles played in this movie, paid a great attention and curiosity from the viewers
and gone viral on Facebook, Twitter, and many other social media through sharing.
 Role Of Social Media in Bahubali Success

GAMES, QUIZ AND PRIZES: Contests were also run on Facebook and Twitter, whereby
were given exciting merchandise from the film.
 Role Of Social Media in Bahubali Success

Shopping Site: Bahubali.com has a special category as Shop where anyone can buy stuff
related to Bahubali movie as Bahubali Merchandise. This has created a hush among fan
following and money for charity too.
 Role Of Social Media in Bahubali Success

Bahubali: The Beginning has landed in the second place in Google(India) in the list of the
trending searches of 2015 & First place in Google (India) in the list of trending movies of the
year 2015.

Bahubali has 35.42 lakh likes on the Facebook page, 1.48 lakhs followers on Twitter, 1.38 lakhs
subscribers on YouTube and still increasing day by day.

The filmmakers also created history by making it available on YouTube in 4k resolution, making it
the first Indian film in YouTube with 4k resolution.
 Role Of Social Media in Bahubali Success
Bahubali Official Website: The movie has an official website named as .com
where they shared all videos, pictures of the cast, blogs, and galleries.

Latest statistics for bahubali-2movie.com website: estimated summary traffic is

65500 sessions per month. As of June 01, 2017, Alexa rank is 215771.

Users' engagement to bahubali-2movie.com as follows: Session Duration - 00:35

minutes; 2.8 page views per Session, and Bounce Rate - 35.89%
Events Bahubali VR Event The sword of Bahubali

Comic Con Hyderabad, Bangalore, Mumbai

Measures
1) Foot Falls
2) Contestant Participants
3) #hashtag -#Bahubali Hits Post
the event and during the
event
4) Watchers to Leads (One Who
watched film)

Touch Points for customer to Bahubali

Experiential Media Special Events / Products

Live Marketing

Measures
1) No of Live Participants
2) No of Comments
3) No of ancillary products
created
E.g. VR kits
Partners
Transmedia Licensing
Print Media
The producers earned revenue through Baahubali-inspired books, comics,
novels

Measures
For print media, the two main measures of audience are readership and circulation.
Circulation relates to the number of copies circulated to the public.
Readership is the number of readers - either of a specific issue of the publication, or over a certain time period,
such as 3 months.
Circulation is measured from sales figures, but readership is measured from surveys of the population.
Television https://youtu.be/5OqLZzuynaE (Britannia)

https://youtu.be/JItVoGXH6IM (Nestle)

Measures
Measures to evaluate effectiveness:
GRP: The traditional TV advertising metric
The GRP targets certain TV viewer demographics and tries to optimize this based on
viewership data. The goal is to get the cost per gross rating point (CPP) as low as possible
in other words to reach your desired target audience with the lowest price possible.
Reach and frequency
Reach is the number or percentage of people who see that program or commercial, or
watch that channel in a particular time zone. Frequency is the number of times the ad was https://youtu.be/YP6zTMxPqvc (OPPO F3)
shown to an average person.
Sales and enquiries
Outdoor 1. Paper Cups
Launched a campaign pan India in Corporate Parks, Offices, Colleges,
Railway Station and Airlines through Conversation creating
PAPERCUPS.

2. Bus Branding :
Great for Mass Visibility and one fifth of branding cost for the hoardings.
Reached out to around 7000 to 10000 Rentals on buses reach out to equal no. of
people viewing Hoardings.

3. Theatre Solo Hoardings & Huge theatre hoardings almost every Theatre
Solo Hoardings
Measures to evaluate effectiveness:

Based on the ticket sales

Footfall for the event or program

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